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Presentation on Digital Media Landscape in India & Big Opportunity presented at Google Business Group Mumbai Meet-up by Rushabh Vasa, CEO, Instinct Media.
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Digital Media Landscape in India&
Big Opportunity
#GBGmumbai
Presented by : Rushabh VasaCEO, Instinct Media
#GBGmumbai
Digital?
People assumed in the past that digital is
a
catch-all term for everything that isn’t
traditional
#GBGmumbai
What is Digital?
Its place to live
Not just to passively consume media content, but a place
to engage, to contribute, to create and to communicate
To understand the challenge and opportunities facing
businesses in the digital space today, it is necessary to
understand some of the ways our lives are changing –
Globally, Rapidly and Dramatically
#GBGmumbai
Digital Channels
• Mobile• Mobile Applications• Gaming• Messaging
• Web• Social Networks• Search & Media• Websites• E-Commerce• Videos
#GBGmumbai
Digital “Media”
• Bought• Paid for search and display advertising
• Owned• Digital asset the brand owns e.g. Content,
Games, Websites etc.
• Earned• Word of mouth & viral-ity earns enough user
generated conten
#GBGmumbai
What is doing well in India?
• Social Media
• Internet
• Gaming
• Mobile
• E-Commerce
#GBGmumbai
India’s Internet Reportcard
With 150 Million Connected to Internet India stands 3rd on World Chart
• Internet Penetration : 7%• Daily Users : 79%• 85% Users are from 19-40 Age Group• Avg. Weekly time spend : 16 Hrs
#GBGmumbai
India’s Mobile Reportcard
9 Crore + mobile internet users in India according to Mobile Internet Report by IAMAI.
• predicted to touch nearly 16.5 crore in by March 2015.• 7.87 crore users accessed internet from their mobile devices
in October 2012E-mail SNS Chat Online
GamesPortal Search Online
VideoNews Apps Cricket
83% 77% 65% 47% 44% 40% 29% 29% 25% 24%
#GBGmumbai
Social Media
66 Million urban users in India use Social Media by Jan’ 13
Youtube is Second Largest Search Engine
60% of the World’s total Youtube views come from India
With 3 million users, India is 2nd Largest Google+ market in
the world
70% of internet users watch Online Videos
Indian netizen spend an average answer of 3 hours on
Social Media
#GBGmumbai
E-commerce in India
10 Million Online Shoppers in India
$10 Billion Industry
$550 million in gross revenue (exc. Online travel and online
classifieds)
More than 50% sales happen in Non-metro Cities
#GBGmumbai
E-commerce in India
$700 Million of investment is seen in last 2 years
30% of Online shopping queries are generated from
Mobile Phones
Online Marketshare
1. Consumer Durables lead with 34%
2. 30% Clothing & Accessory
3. 15% Books
#GBGmumbai
E-Commerce Hubs in India
#GBGmumbai
E-Commerce Hubs in India
#GBGmumbai
#GBGmumbai
Promote Engagement, Generate Leads
#GBGmumbai
Why there is an BIG Opportunity ?
Internet penetration will reach 15%
Mobile First Market
More than 4 billion search happens in India every month
Online video will begin to challenge traditional television in
India
India Internet advertising generated $300 million in
revenue in 2012
#GBGmumbai
Why there is an BIG Opportunity ?
Influences Everyone
India Internet advertising generated $300 million in
revenue in 2012
Growing E-commerce : Majority of E-Commerce growth will
come from emerging cities
Social activism – rise of the Netizens
The generation to come will have no idea how to survive
without internet
#GBGmumbai
Driving Factors..
Measurable ROI
High response rate
Close proximity to customers
Cost Effective
Quick turn around time for new initiatives
Going digital is the journey towards growth
Write / Follow/ Speak
www.facebook.com/instinctmedia
@rushabh69
www.instinctmedia.in
#GBGmumbai