Digital Media and its Impact on Canada

Digital Media & the Impact on CanadaTom JenkinsChairman,

Canadian Digital Media Network

Executive Chairman & Chief Strategy Officer, OpenText

Copyright 1999 – 2010, OpenText, CDMN

Digital Media: Digitizing Analog World

Just a kids game?

Or is there something more going on?


Digital Media at Highest Level - in Canada

Canada is first to use a secure social network at a G8/G20 – delivered by all of us. How?

Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation. All rights reserved.

Slide 4

Agenda

Why Digital Media Matters Background The Challenge for Public Sector Impact on Society Early Success Digital Media in the Future What You Can Do Summary


Slide 5

Agenda


Copyright 1999 – 2010, OpenText, CDMN 6

Big Issue for Canada: Relative Productivity Gap

60

65

70

75

80

85

90

95

100

105

1991 1993 1995 1997 1999 2001 2003 2005 2007

Labour Productivity in Business Sector

Labour Productivity in Manufacturing

= 100

Sources: Industry Canada calculations based on data from Statistics Canada, CANSIM V1409153 and U.S. Bureau of Labor Statistics, BLS: PRS84006093.

Effective investment in ICT is often cited as a contributor to productivity


Digital underpins all other sectors in society

Digital is critical to the pace of innovation

Canadian Digital Strategy


Slide 8

Agenda



Collaboration in Canada


CDMN Partnership


Digital Media in Universities


SSHRC and Digital Humanities

OpenText: The Original “Google”

Jerry Yang CEO of Yahoo and Tom Jenkins CEO of OpenText launch in 1995.

OpenText provided the web search for MSN, MCI, Yahoo, IBM, etc.

OpenText Index was one of the most used web pages in early 90s.

OpenText moved into corporate search.

Today it is a billion dollar Canadian company.

Social Work

Places

Builds ‘Facebook’ for Organizations

Copyright 1999 – 2010, OpenText, CDMNCopyright © Open Text Corporation 2008 - 2010. All rights reserved.

Slide 16

With Significant Global Reach

1 in 3 global Internet users view content enabled by OpenText technology.


Slide 17

Agenda



A challenge for all of us

Slide 18


The Need for Focus

The boy rode on the donkey and the old man walked. As they went along, they passed some people who remarked, "it was a shame the old man was walking and the boy was riding". The man and boy thought maybe the critics were right so they changed positions. Later, they passed some people that remarked, "What a shame, he makes that little boy walk." They decided they both would walk! Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride. So they both rode the donkey!

Now they passed some people that shamed them by saying "how awful to put such a load on a poor donkey". The boy and man said they were probably right so they decided to carry the donkey. As they crossed a bridge, they lost their grip on the animal and he fell into the river and drowned.

Management Lesson:

If you try to please everyone, you will eventually lose your ass.


Slide 20

Agenda



Digital is affecting culture across the world

He became a newspaper editor after Gutenberg invented the press…

A Broadcaster in the middle ages ? What will today’s broadcasters and

newspapers become with the arrival of the Internet?

It’s a fundamental question for our society and our economy

YouTube – The Global Broadcaster For Under 25

Movie theatres

© 2007 Communications Management Inc.

Conventional TV

Cable

Advertisers

ContentProducers

Cons-umers

Television value chain, 1975

VOD

PPV

Internet streaming todevices/storage

Movie theatres

Specialty TV(cable channels)

© 2007 Communications Management Inc.

Peer-to-peerfile-sharing

Internet streaming todevices/real time

Conventional TV

Cable

Early Internetapplications

Advertisersand

satel-lite

Pay TV

Home Video

Set-

top b

oxes

,

PV

Rs,

EPG

s, e

tc.

ContentProducers

Cons-umers

Consumer-generated

Industry- produced

The video value chain, 2007-2012


Why do we regulate?

To manage Human or Societal behavior We need to ensure a place on the Canadian

shelf for Canadian stories. That is key to our sense of being Canadian

There must create a frameworkwithin which content creators and distributorscan build viable, vibrant companies

We have international obligations

BBC’s – iPlayer – A Global Audience

Deliver to an audience of 3 billion cell phone users


Lots of Economic Reports


Competition Policy Review

• More open and outward-looking Canada is needed to take advantage of the new global economy. To do this, we must put in place: – A world-class business environment to attract talent

and capital– Strengthened businesses through greater competitive

intensity, the driver of productivity and innovation– Effective collaboration between businesses and all

levels of government

CompetitionCompetition InnovationInnovation ProductivityProductivity

Copyright 1999 – 2010, OpenText, CDMN 29

Big Issue for Canada: Relative Productivity Gap

60

65

70

75

80

85

90

95

100

105

1991 1993 1995 1997 1999 2001 2003 2005 2007

Labour Productivity in Business Sector

Labour Productivity in Manufacturing

= 100

Sources: Industry Canada calculations based on data from Statistics Canada, CANSIM V1409153 and U.S. Bureau of Labor Statistics, BLS: PRS84006093.

Effective investment in ICT is often cited as a contributor to productivity

Innovation/Productivity Impact: Manuals

Printed manual Online manual using video

The Private Web

The Deep Web

CDMN Research into Content

The Public Web Less than 1% of what’s online is available to the public through sites like Google

Most of the data that has been digitized is not available. Canada has only digitized 1% of the content created by Canadians.

Secure. Behind the Firewall.


Canada Project: Enable Canadians

What is a Digital Nation?

Every citizen is connected Every citizen can create in a digital

expression All content used in society is

available An ownership model is fair and

transparent Common activities in society are

just as easy in digital

CDMN Healthcare Research Partnership

Innovative software that ties together key new web technologies in Digital Media, Web Solutions, Social Networking and Mobility.

http://www.christiedigital.com/AMEN/


Digital Natives Are Now A Major Driver

Radio

TV

SmartPhone


Slide 37

Agenda


Canada 3.0 in May in Stratford, Ontario

Canada 3.0 Participation – 2,500 attendees

CDMN Research Demonstration Project


Digital Media at G20 – Canada on stage

www.vg20.org www.vg20net.org www.g20net.org

Slide 41


G20 Participants in Digital Media

• G20 – Government participants from 40 countries

• B20 – Business organizations and corporations

• Y20 – Youth organizations and participants

• P20 – World Press accredited to the G20

• G20 NET – Librarians, Guides, Content Matter Experts, Editors

• More than 20,000 participants


Secure, Hosted, Mobile “G20 Facebook”


“Facebook/YouTube/Wiki/Google”


Mobile Platforms

Slide 45


New Online Immersive Technologies

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VG20.ORG

G20 Content Editors


Canadian Museum of Science and Technology modernizing how it engages its clients

Bridging traditional geographical gaps through 2.0 technologies

Engaging digitally native generations in the process

Modernizing Museums


A global network of networks for all public sector employees

Network, engage, dialogue, break boundaries, etc.

A new way of making new connections

Public Service Without Borders


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Agenda


52

Digital Media: Pacing Change

Slide 52

OpenText will spend $1 Billion on Digital Media in the coming 5 years

Inventing the Future of Digital Media Management

OpenText ranked 15th in R&D spending in Canada last year, up from 27th in one year

At current rate of spend and growth, OpenText will rank in the top 10 in corporate R&D spending this year in Canada

It did not rank on this list 10 years ago

The pace of change is accelerating

The Web is Evolving

From newspaper style publishing to multi-media broadcasting to interactive social networks communicating in rich media

Slide 53


The Rise of Social Networking

Digital Content is on a Geometric Progression

The single biggest issue facing organizations are the content scaling issues

Sto

rag

e

ExaBytes

PetaBytes

Time20152010

Content will double every month!

2,048 increase in one year!

Moving Away From Keyboard Entry

…and away from our desks

To Mobile Access


Learn more about Digital Media!

Available on iPad Available in the Cloud


59

Ch 13: Managing Content in the Cloud

Cloud Architectures Pros and Cons


Slide 60

Agenda


Copyright 1999 – 2010, OpenText, CDMN61

Management Lesson

A crow was sitting on a tree, doing nothing all day. A small rabbit saw the crow, and asked him, "Can I also sit like you and do nothing all day long?

The crow answered: "Sure, why not. So, the rabbit sat on the ground below the crow, and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.

Management Lesson:

To be sitting and doing nothing, you must be sitting very, very high up.

Slide 62

What Can You Do?

Understand the importance of Globalization Understand Digital Media as a driver Understand the importance of the Network Assess your Strengths & Weaknesses Explore the Opportunities and Threats Work had to come together on a strategy Have several ideas to pursue Take a long term view


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Agenda


“A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be" - The Great One

Digital Media for Canada


What does this mean for Canada?

Our competitiveness as a country and as a society will depend on our ability to use technology wisely as an investment

To remain competitive we must do this better than rival countries and societies.

We only represent 2.5% of the world wide web

Lets punch above our weight!


Thank You


Visit Tom Jenkins’ Blog: Content Shift