Gov 2.0 and Citizen Services

Digital Marketing’s Killer App

Vivek Bhaskaran

Vivek Bhaskaran

CEO/Founder - SurveyAnalytics

Whitehouse and Citizens

Barney Cam - Really?

Gov .09

Circa 2008

Gov 2.0

@whitehouse

What is it?How we got

here?

Obama Campaign Marketing Machine

Active Listening = Marketing

Pointy Ears Help

GrassRoots - Engaged

Citizen Digital Marketing

Connected Consumers Demand Connected Government

To save us from ourselves?

Open Government Initiative

And making a name for themselves

Breaking the Log Jam

Marketplace for citizen services

IdeaScale - 24 Agencies - OpenGov Launch

Challenges work!

ChallengePost - Challenge.gov

Local gov engagement: gets mayors elected

GovDelivery.com

Email Marketing for GOV

And Governers Balance Budgets

Apps that help Citizens - GET NOTICED!

And its easy!

Questions? Comments? Ideas?

vivek.bhaskaran@surveyanalytics.com206-660-1263

@vivek1105facebook.com/vivek.bhaskaran