Digital Marketing and its Importance

Digital marketing these days has become the easiest and the most cost effective way to reach your

target audience. Earlier, this source of marketing was only used by online companies, but today seeing

the involvement of the general public with online media, it has become very essential for almost every

businessman to market his business online.

Online marketing has several benefits-

1. Greater reach

2. Cost- effective

3. Use of less resources

4. Brand awareness

5. Quick in action

6. Reach anyone anytime

The best part of digital marketing is that it has no limits. In case of traditional marketing, if you put up a

banner, then only the people who are crossing that road will see it, if you are advertising on television,

then only the people who are watching that channel at that particular time will witness it. However,

talking about digital marketing, thousands and lacs of people are using the internet at one particular

time, you can target them according to their location, their age, their interests, and what not. Also, in

doing this, the charges are very less as compared to traditional marketing which cannot even track your

results and reach.

Online marketing allows you to target anything and everything from anywhere. All you need is an

internet connection and that’s it. So why go for costlier marketing strategies which do not even give you

the ROI.

Digital marketing is for everyone, it is not only beneficial for branding your company but also to brand

yourself. Who does not want to be famous, everyone does right? So, when we have this ready to use

way for becoming famous then why wait?

Digital marketing involves various things; let me brief them for you-

1. SEO- Search engine optimization is done so that people who use search engines like Google,

Bing, etc for searching anything come to know about you and your services.

2. PPC- Pay per click campaigns are paid advertisements which we put up on various websites so

that people visiting those sites come to know about our product and services too.

3. SMO- Social media today is used by anyone and everyone. So, why not market yourselves and

your business on a site which is used by the maximum population of the country.

4. Content marketing- It is a type of marketing which is required for all companies irrespective of

the product or service they sell. Content marketing is that you create content for your audience,

giving them the necessary information they are looking for, you do not market directly, but

instead tell about your company indirectly to your audiences.

There are many other services which we’ll discuss in our next article soon. Till then enjoy digital

marketing!