Embed Size (px)
DESCRIPTION
Introduces the idea of a 'digital' event as a way to understanding how users engage with social media. Argues that the user experience should be considered first, before technology. Presents 2 case studies on how virtual worlds are used. (1) To watch President Obama's talk in Ghana collectively (2) By the US govt.(USDA / vGov)
Citation preview
1
Digital Event
Joshua Nair19 Jan 2011
2
What we’ll cover today
How do people use virtual worlds?- Generalize this to social media as a whole.
An argument: We should focus on the user’s experience
- Present a simple way of understanding the users’ experience
3
My Background
Special Interest Group on Interactive Digital Enterprise (SIGIDE)
Studying virtual worlds Selling and creating Virtual Worlds for govt/corporate use
This presentation is in my personal capacity. Drawing on data and experiences from my workplaces
Singapore Melbourne/ Singapore/ USA
4
What’s a virtual world?
Digital Spatial Environment (2D/3D)
Virtual World
5
What’s a virtual world?
Digital Spatial Environment (2D/3D)
Virtual World
Second Life VastPark
6
What’s a virtual world?
Digital Spatial Environment (2D/3D)
“Game-like” tools
Virtual World
7
What’s a virtual world?
Digital Spatial Environment (2D/3D)
“Game-like” tools
Supporting Features (e.g Social Network, Tools for User Created Content)
Virtual World
8
ObamaGhana
“The news is full of commentary about how significant the speech that President Obama is going to give in Ghana tomorrow
is going to be. And the White House is making a serious social media effort –Facebook, SMS, Twitter… “
“Citizens from numerous countries will meet together in virtual worlds to collectively watch a speech from President Obama, view Twitter feedback on his talk, and a join in discussion with musician
and activist D.N.A. (Derrick Ashong), Ambassador Kenton Keith and African historian Professor Tim Burke. “
- Raph Koster
July 10th, 2009
In the eyes of the participants:
9
ObamaGhana
Video
virtual world platforms
bridge
10
Metaplace
11
Second Life
12
Primary Tools
Technology in ObamaTalk
Secondaryconversation TwitterBlogs
Metaplace Second Life Ustream
Skype A user’s PC (UGC)
What’s going on? It doesn’t help to focus on the technology.
13
What did the user experience?SL: Grace McDunnough: We go to great lengths to be together and watch video ... I kinda love that SL: Grace McDunnough: Does this feel like this to anyone else? http://www.oldwickdental.com/editor/assets/img005.jpg
14
What did the user experience?
15
What did the user experience?
2) Reciprocal Attention
1) All together at the same time
3) Participants oriented towards/observing the same object
Concept adapted from: Knor Cetina & Brugger 2002, A.Schultz 1969
16
What did the user experience?
2) Reciprocal Attention
1) All together at the same time
3) Participants oriented towards/observing the same object
Metaplace
17
What did the user experience?
2) Reciprocal Attention
1) All together at the same time
3) Participants oriented towards/observing the same object
18
What did the user experience?
A “Digital Event”:1. Users are together at the same time (“interlocking
time dimensions”)2. Reciprocal attention between users3. Participants oriented towards/observing the
same object
This creates a sense of “shared space”, “common experience” and “community(?)”.
19
What have other governments explored?
US Department of Agriculture (2010)
3D interactive activities - Training with realistic 3D
environments- Integrate training materials
in existing formats (PowerPoint)
Community Center- For knowledge
sharing/networking - Presentations, simulations of
govt issues
Training and Education Courses- Education delivered ‘lecture-
style’ - Can review exercises from
multiple perspectives
Collaboration- Meet and work together - Share desk-top, work on
office documents, use a program together.
All use cases include, voice chat, text chat and live audio/video streaming.
20
What have other governments explored?
US Department of Agriculture (2010)
All use cases include, voice chat, text chat and live audio/video streaming.
3D interactive activities Community Center
Training and Education Courses Collaboration
Each of these are Digital Events.
21
How should I approach social media?
Focus on the user’s experience NOT on the technology
22
What does the user perceive?
Surfing the internet alone
Writing on the “Digital Noticeboard”
Attending a “Digital Event”
Reciprocal attention
Oriented towards a particular web-thing
Forums, Social Networks, Twitter
Reciprocal attention
Oriented towards a particular web-thing
Real-time interaction
VWs, Video-chat, web-meeting solutions
A nice informative web page
23
Focus on Users
Three Questions to ask: Who do I need to communicate with?
What’s the best setting to communicate with them? Digital Event? Digital Noticeboard or Informative Web Page?
What technology should I use to create this online setting?
25
US Govt
“At first I saw that Virtual Worlds were an incredible environment for education and training. Anybody that does anything to do with education gets it right away, how powerful and immersive the environment is.”Paulette Robinson Founder and Director of the Federal Consortium for Virtual WorldsAssistant Dean, National Defense University
26
Social media in an organization
Questions to ask? 1) Who are the ‘stakeholders’? (users)2) What’s important to them? What’s my
mission? 3) What’s the appropriate setting to connect
them? 4) What’s the right technology to use? What are
the right features to have?
