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Jérôme PERANI, Strategic Marketing Manager, VIACCESS SA – Phone :+33 1 44 45 65 27 – Fax : +33 1 44 45 64 80 – [email protected] – This document is Viaccess intellectual property and is stricly confidential; any copy is stricly forbidden
Digital Entertainment needs Digital Entertainment needs Content Protection Content Protection
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 2
The Evolution of Entertainment
Entertainment needs content protection
Conclusion
AgendaAgenda
ETNO Workshop, 3 March 2005ETNO Workshop, 3 March 2005 Conrad Hotel, Brussels
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 3
The Evolution of EntertainmentThe Evolution of Entertainment
With a library of over 5,000 proprietary characters, Marvel Enterprises, Inc. is one of the world's most prominent character-based entertainment companies
The House of IdeasThe House of Ideas celebrates its 65th anniversary at the end of 2004
The case of Marvel Enterprises, Inc.
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 4
Towards Digital EntertainementTowards Digital Entertainement The case of Marvel Enterprises, Inc.
Cla
ssic E
ntertain
men
tC
lass
ic En
tertainm
ent
Dig
ital En
tertainm
ent
Dig
ital En
tertainm
ent
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 5
Overview of the 20th CenturyOverview of the 20th Century
Comic booksComic books
Comic booksComic books
Comic booksComic books
CartoonsCartoons
70’s-80’70’s-80’ss
Video gamesVideo games
CartoonsCartoons
MoviesMovies
90’s90’s40’s-60’40’s-60’ss
The case of Marvel Enterprises, Inc.
Cla
ssic E
ntertain
men
tC
lass
ic En
tertainm
ent
Dig
ital En
tertainm
ent
Dig
ital En
tertainm
ent
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 6
Digital is everywhere in the 00’sDigital is everywhere in the 00’s The case of Marvel Enterprises, Inc.
A comic fan can read comic books on his PC
A comic fan can customize his PC with Screensavers and Wallpapers
And much more…
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 7
The case of Marvel Enterprises, Inc.Digital is everywhere in the 00’sDigital is everywhere in the 00’s
A comic fan can do everythingeverything with his last generation mobile phone
Mobilecomic books
Mobilecomic books
CommunityapplicationsCommunityapplications
Virtual character simulation
Virtual character simulation
MobisodesMobisodes
RingtonesRingtones
GraphicsGraphics
Phone functions
Phone functions
Voice tonesVoice tones
Trading cards
Trading cards
Wirelessgames
Wirelessgames
Multimedia messagingMultimedia messaging
Greetings cards
Greetings cards
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 8
Some lessonsSome lessons
Embrace Digital Entertainment
Marvel filed for bankruptcy in 1996
Declining classic entertainment
Comic books
Trading cards
Digital creates new opportunities for Marvel growth
From reading 1 comic per month to any time & anywhere usage
An increasing diversity of content types
An increasing number of « devices » and « platforms »
An increasing share of digital content
Comic fan : Better consumer satisfaction
The case of Marvel Enterprises, Inc.
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 9
Entertainment needs Entertainment needs content protectioncontent protection
But the circle is virtuous if THE CONTENT IS PROTECTEDCONTENT IS PROTECTED
Lessons from the Digital Pay TV business
Incentives for stealing content : Money
Content protection solutions are vital
To secure the business of the Entertainment value chain
To generate revenues for content providers
To transform customer satisfaction into willingness to pay
Without content protection, no businessWithout content protection, no business !
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 10
Classic Entertainment needs Classic Entertainment needs content protectioncontent protection
Cla
ssic En
tertainm
ent
Cla
ssic En
tertainm
ent
From printing houses to distribution centers
From distribution centers to bookshops
From printing houses to distribution centers
From distribution centers to bookshops
Secure distribution
During the night : Locking systems
During the day : Security monitoring
During the night : Locking systems
During the day : Security monitoring
Secure content
Limited security risk with print copies (photocopiers)
Limited security risk with print copies (photocopiers)
Copy protection
Limited security risk with print copies (exchange on the street or at schools)
Limited security risk with print copies (exchange on the street or at schools)
Redistribution control
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 11
Digital Entertainment needs Digital Entertainment needs higher level of content protectionhigher level of content protection
Dig
ital E
ntertain
men
tD
igita
l En
tertainm
ent
From content providers to services operators
From services operators to end users
From content providers to services operators
From services operators to end users
Secure distribution
Anyone may benefit from “unlimited” storage capacity
Permanent control to avoid content stealing
Anyone may benefit from “unlimited” storage capacity
Permanent control to avoid content stealing
Secure content
Highest security risk with digital content (cost of copying is zero)
Highest security risk with digital content (cost of copying is zero)
Copy protection
Highest security risk with digital content (Peer-to-Peer exchange)
Highest security risk with digital content (Peer-to-Peer exchange)
Redistribution control
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 12
ConclusionConclusion
Secure distribution
Secure distribution
Secure content Secure content
Copy protectionCopy protection
Redistribution control
Redistribution control
As usualAs usual
Increasing needIncreasing need Usage controlUsage control
New needNew need Usage controlUsage control
New needNew need Usage controlUsage control
Higher Level ofContent Protection
Business Opportunities
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 13
Viaccess is working to deliver the highest level of content protection required by Digital Entertainment
€2 billion Pay TV revenues secured, 80 Digital TV operators
Pay TV : From Secure Distribution to end-to-end Content Protection
Development of a wireless content protection solution in cooperation with
ConclusionConclusion
With Viaccess, France Telecom is offering
To packagers, rights owners and rights holders
A range of content protection solutions
Available on all digital infrastructure
Broadcast
Broadband
Mobile
CONFIDENTIAL - This document is Viaccess intellectual property and is strictly confidential ; any copy is strictly forbidden. 14
One of the 23 top global media and entertainment CEO’s and senior executives interviewed by Ernst & Young said :
In the Digital World, In the Digital World,
Content ProtectionContent Protection
is Your Safety Beltis Your Safety Belt
ConclusionConclusion
