Embed Size (px)
DESCRIPTION
Let’s find out what the Digital detox is. Digital detox is a signal of something bigger, it's more than just a passing fad. It is a signal of some big changes that take place in society. Let's talk about the present and look to the future.
Citation preview
*
Dmitriy Soloveev Research Think Tank in digital detox research team
GOFORDIGITAL DETOX
1. Let’s find out what the Digital detox is. Digital detox is a signal of something bigger,
it's more than just a passing fad. It is a signal of some big changes that take place in
society.
2. Let's talk about the present and look to the future.
4
Who benefits from the Digital Detox?
? ? ?
5
To learn how to train your personal mindfulness and develop personal ways of
existence in the new technological environment you can refer to the discipline
media asceticism
6
http://www.mediascet.com/about
I’m neither a technophobe, nor alarmist. The only thing I’m going to ask you is to keep the track of the way you contact
with your smart phones during the lecture.
7
8
The Big Shift Changes in society,
economy and human
behavior
Industrial
society
information
-oriented
society
Online + Offline It would be more correct to speak not about the
two worlds, but about the digital experience. Due to the
convergence of online algorithms their influence on the society
have become stronger and more noticeable.
Online
Offline
9
Present
Local networks of things, gadgets,
sensors and so on, which communicate
with one another and with people using
different types of connections, different
languages, protocols, and standards.
10
Social groups that promote their concepts and instrumental decisions of what
the global Internet of Things (The Internet of Everything) which should appear
soon should be.
Present Future
The Internet of Things
Local networks of things, gadgets,
sensors and so on, which communicate
with one another and with people using
different types of connections, different
languages, protocols, and standards.
11
Russian Research Center on the Internet of Things http://internetofthings.ru
12
Users lack understanding of how the technologies change
society, and what happens to them and society in the new
technological environment.
13
Underst
anding
Techn
ologies
offline online
Human’s life consists of their behaviour in the two
dimensions – online and offline
14
Both components are equally important to the person It is difficult to say which dimension has more value. Sometimes, if some action is not
duplicated in the network, person has a feeling that it was left unfinished.
15
Which dimension is
more important?
offline
Access – through technologies use only Applications and technologies are placed between two dimensions, and they connect
them. Charon will deliver any of your thoughts to your online body (of course, at a
reasonable price).
16
online
Nomophobia (an abbreviation for “no-mobile-phone phobia”) –
is the fear of being left without your mobile phone. Being out of mobile contact means for the modern person not only to lose touch with your nearest
and dearest, but also to lose access to the whole exocortex.
53% worry
When their phone runs down or
service is unavailable in the Metro
or remote parts of the country
YOUGOV
17
Exocortex - (exo - external or outside, cortex – refers to the brain cortex)
is an artificial external information processing system which enhances
cognitive abilities of a human.
Transactive memory
online
18
24 / 7
online 19
54% check their mobile phones
during the night and in the
morning
LOOKOUT
MOBILE STUDY
24 / 7
online
54% check their mobile phones
during the night and in the
morning
LOOKOUT
MOBILE STUDY
Interfaces are imperfect - people are forced to
spend their attention to have visual contact with
the screen. They start to worry about missing
something and try to be always on the alert.
?
Would you like to feel updates with your
skin (with different intensity according to
the degree of their importance)?
20
Most often, respondents check their e-mails (67%) and get into
Facebook (40%). /SOASTA
92% of New
Yorkers begin
the days with
checking for the
updates on their
smartphones.
Facebook shower
(email-shower)
21
22 22
Phones affect people's relationships, even when the devices just lie closely to the
people. If during a personal conversation people have their phone within their line of
sight, they have less trust to each other and feel less empathy comparing to those who
keep their phones out of sight.
/ University of Essex 22
65% 65% of teens use their
phones even when they
are chatting
23 23 23 23
10% of people under 25
admitted that hold it good to
respond to the messages
while having sex
MASHABLE
Extreme phubbing
23
Person expects motivational signals from the Net A new habit is formed in the course of daily practice: we perceive a mail as an
ongoing job, gadgets we carry remind us to take a break from the computer,
and drink water.
67% check their phones
even when they
haven’t sent any
updates
24
New digital routine We can speak of the appearance of the new digital routine, which manifestation we can observe
in the social, cultural and urban landscapes.
25
Screen-voyeurism Is the practice of observing personal life of people through spying on their
screens in public transport, office or at home.
Tablet zombies people with devices in their hands, frozen in space, as if they had been going
somewhere but were taken aback by the need to respond to the e-mail or check the
updates..
28
Micro boredom a brief spell during the day when one grows weary. Micro boredom may appear at the
bus stop while you’re waiting for a bus, when you’re queuing up to the cashier's office,
or on the Metro.
29
Micro boredom a brief spell during the day when one grows weary. Micro boredom may appear at the
bus stop while you’re waiting for a bus, when you’re queuing up to the cashier's office,
or on the Metro.
30
31
In this reality Digital Detox appears
31 31 31
32
Digital Sabbath Digital Shabbat is a tradition of giving up devices from Friday evening to
Saturday evening and devotion of those hours to family and other analog
values.
33
34
35 35 35
Human is essentially a hybrid. Our bodies’ boundaries have
long since been enough to our personalities. According to the Techno-
evolution theory, we can argue that technical artifacts and even intelligent
environments are integrated into the boundaries of human corporality.
What is the big
difference between
them?
Digital health The proof of this is the concept of digital health. Remember how you feel when your computer
starts to play pranks, Internet falls off, or you have no access to your notes. Most people are
concerned about their physical health, while only a few bear in mind their digital health state. Most
often, it has sporadic way of development.
38
Information flows coming from the technologies and their needs of
human interaction and attention grow. The signal-to-noise ratio in this flow is quite low. People puts through themselves a huge volume
of info- garbage .
38
Exocortex corporality
Information flows
39 39
Technologies begin to demand
active human involvement ,
efforts go through the human ceiling
and there the need to disconnect arises 39
Distraction, stress,
fatigue Within threshold
limits
Huge information volume
24/7 online
Work+ private life
40 40
From co-evolution perspective digital detox resulted from the
technological impact and serves people to relieve the stress in the
constantly changing and heavily loaded technological environment.
40 40
Digital
Detox Stress
40
Having got over the stress and panic attack French
journalist Thierry Crouzet disconnected from the Net
for six months.
41
Paul Miller, The Verge editor, conducted an experiment on
himself and took a hiatus from the Internet for the whole
year
42
Paul admits that disconnection from the Internet has led to
the loss of the most important thing - human communication
National day of unplugging
44
Detox applications Count, limit, help to meditate or do nothing. Never before has the connection
offered so many opportunities for disconnection. 45
GPS for the SOUL Application for meditation. The gadget works like a gong for meditation , it gives the
commands to inhale and exhale in accordance with your program settings. There is no
desire to escape, because your gadget meditates together with you!
The founder is Arianna Huffington , who has devoted a whole column to the digital
detox in The Huffington Post.
Human Gadget
47 47
One of the causes of the chronic stress is that there is no
netiquette standards in the society. You can easily get work messages in the social nets demanding the answer and etc.
47 47 47
48 48
Social pressure There is a socially-accepted behaviour – polite person always ready to supply
an instant and detailed answer to the message.
48 48
Once read a message,
should answer. So, if you
don’t have time for an
answer, just leave it
unread, to do it in a more
convenient time.
48
49 49
There is a need for a new netiquette Brand new netiquette needs to be developed, but it is still in the grey area.
49 49
Once read a message,
should answer. So, if you
don’t have time for an
answer, just leave it
unread, to do it in a more
convenient time.
.
Everybody can leave the chat at any time
without notice or explanation.
To start a dialogue with the single “Hello”
and wait for an answer is regarded as ill-
mannered, to say the least.
The online status tells of the computer
being on, but not of the user’s readiness to
communicate.
49
Maybe the Net and technologies require more than they give us?
Almost 20% of users of the social nets contemplate closing their accounts.
About 35% of online population are trying to have the days without Facebook
and Twitter at least once a month.
50
Maybe the Net and technologies require more than they give us?
Almost 20% of users of the social nets contemplate closing their accounts.
About 35% of online population are trying to have the days without Facebook
and Twitter at least once a month.
“Too frosty
communication”
“Just the waste of
time”
“I don’t want everybody to
watch my actions”
“Bad habit”
51
Mindfulness-practice is taking on Today mindfulness practices is actively gaining followers among IT-developers
and overburdened users.
A safeguard against
recurrence of depression or
drug addiction
Recovery after the chronic
fatigue
Fight against obsessive
compulsive disorders and
anxiety
Working with people
(military, for instance), who
came through the collapse
53
Offices are seized by popular meditation The seven-week class from Google teaches mindfulness to boost labour
productivity and leadership skills
54
Eric Schmidt declared his intention to give up gadgets
while having a meal.
“We should draw a
distinct line between
the time we are
online and offline”
55
56
Digital detox is an attempt to change human behavior.
We are strongly recommended to disconnect for an hour, a day, a week - so
that we can recommence our normal activities at three times force upon
returning to “the land of absent-mindedness.”
56
Exocortex Corporality
In our insanely complex world where everything is moving, changing and could not be
understood, the only reasonable way of existence becomes the rejection of any attempt to control
what is happening and development of a relationship to the world in the manner of Zen. Take a
world as it is, and just try to find some nice quiet moments in it (Evgeny Morozov).
Escapism
57
Discussion about the distraction was based on the assumption that anxiety
and personal insecurities that we experience when interacting with social
media are the natural price we pay for life, described as the “economy of
attention”
Fatigue and
absent-
mindedness –
price for being in
the “economy of
attention”
58
59
Our attention becomes a scarce commodity, a matter of struggle and the
desire to control for the advertising companies and the creators of social
media services, which provide advertising space. The more data we need to get into, the more attractive such a service is for the advertisers 59
Exocortex Corporality
$ +
But what if the economy is neither autonomous nor self-regulating, as
we used to believe? The business interests of the services often do not
necessarily take into account the interests of people who wish to
communicate calmly and simply, receive news, and exchange information.
60
They either pursue someone’s goals, or just do
not simulate accurately the reality.
If this is not acknowledged, the effects that
trigger technologies will endanger and confuse
us.
Algorithms are not neutral. They are biased. Service interfaces are built according to the creators’ business interests .
The network architecture is constantly pushing users to interact with posts, messages,
other users.
61
The Wired correspondent Mat Honan conducted an experiment: for two
days he “liked” absolutely everything he saw in Facebook, even if he
really hated it. He quit it after two days.
“For a remarkably short
time my news feed has
changed. After so many
“likes” in an hour there was
no living soul left in my
feed. There were only
brand messages”
62
Facebook has no option of the auto-reply to the messages, which forces
you to respond to messages even on vacation.
Unlike your mail.
Technology develops so that
the mechanisms increasingly
replace human action. You
can find artificial constraints
in the electronic services – it
plays into the creator’s hands
when the users control most
of their actions.
63
Try to imagine the interface of the Facebook, Odnoklassniki or Twitter,
provided that the creators of the services are not get paid for the
advertisements and clicks.
What would change for users, what would they be like?
Thinking experiment
64
Digital detox is a highly individual practice. Detox doesn’t resolve the
situation.
It works just as the personal diet does, it doesn’t tackle the problems of the
agricultural industry.
When the boots three
times as small are tight,
it is makes no sense to
take them for a while
and then put on again.
The pain will pass, but
come back again as
soon as you put your
foot into leather trap.
65
66
— I need to have a rest from
the Internet so that
I’ll be able to connect to it
later.
Digital Detox presented like this risks live up to the exploitative
strategies of Twitter, Facebook and other services.
Engineers design game machines to give rise to desire and addiction. At
that are eager to instil in visitors the feeling that it is their own
degradation that causes ludomania.
We must subject social media to the kind of
scrutiny that has been applied to the design of
gambling machines in Las Vegas casinos
67
68 68
DNA of the modern technologies and services
What program is incorporated in the services
68 68
Receipt of profit from the service
Expansion into offline
The growing number of users,
iterations, network time
68
The network of Harvard students World social network
The network of Harvard students World social network Popular mobile applications
70
Facebook Evolution From the network of Harvard students to the organization which От сети Гарвардских
which provides 60% of the World population with the access to the information
resources at particular charge
The network
of Harvard students
World social network Popular mobile applications Organization which provides
60% of population with the access
to the information resources
71
Criticism Internet.org
1. “Internet for everybody” actually means “Facebook for everybody”.
2. Model “pay as you use the application”, which sets the different rates for data
consumed by different applications. All applications are equal, but some are more
“equal” than others.
3. Интернет не вызывает экономический рост.
Internet access
belongs to the
human rights.
What Internet
and what
access?
Question: what are social networks and computer services
for you? Regular users do not perceive social network as a business, so it is not
possible for them to critical about it.
Busine
ss
The public
sphere of life
74
An important feature of the design is consciousness control. We always
approached the furniture so that it did not just complement the
housekeeping but shaped it. Ingvar Feodor Kamprad , IKEA
75
Digital services is the new architecture that models our
behaviour
76
Who sets the plan and the rules of the game?
77
Who benefits from the Digital Detox?
Service
makers ? ?
The matter lies over: are we only able to conform to the breaking reality
or we can change something ?
79
Chicago World's Columbian Exposition 1893 in Chicago
Science finds, industry applies воплощает,
man conforms.
80
A positive example is the campaign against noise which took place in
Vienna in 1934 (Theodor Lessing, “the League against noise”): use tires and
the road surface made of rubber to shut out the cacophony of movement of wheeled transport;
place cargo in wagons more accurately, so that it doesn’t produce so loud noise and roaring when
the train passes through the town; schools should be build in the parks and forest areas to ensure
peaceful environment indispensable to learning.
81
A positive example is the campaign against noise which took place in
Vienna in 1934 (Theodor Lessing, “the League against noise”): use tires
and the road surface made of rubber to shut out the cacophony of movement of wheeled
transport; place cargo in wagons more accurately, so that it doesn’t produce so loud noise and
roaring when the train passes through the town; schools should be build in the parks and forest
areas to ensure peaceful environment indispensable to learning.
Sensitive fanatic,
resisting the
progress
The refusal to put up with the
noise is a sign of nervous
weakness, inability to adapt to
life in the new world
Create new
standards of
perception under
the new conditions
82
Lay down the laws of social networks composition and write the Digital
Constitution. Public licenses may be granted to the social media.
Build the social regulators which would limit the exploitation of the users.
1
83
To foster new engineers Spanish philosopher José Ortega y Gasset in 1939.
“I would like all
engineers to awake to
the point that being a
real engineer takes
more than just being an
engineer. You need to
be alert, to learn to go
way beyond, take a
closer look at life as it is”
2
84
Bring politics and economics to the discussion of the
technologies
personal social
intuitive
осознанное
Digital
Detox
Digital
Detox 3
85
A glimpse of Future
Thinking experiments, what the world of the future can look like
86
Economy of attention
Economy of participation [in the Net]
If Google and
Facebook had looked
into the future, they
would have started to
enrich their users
instead of reallocating
money among several
funds that own these
companies.
Jaron Lanier
Network value ~
square of the
users
87
Economy of participation [in the Net] All mankind becomes poorer from the people loss
“In the electric age we wear all mankind
as our skin.” Marshall McLuhan
88
Digital detox-leave
Leave should be paid
89
Implementation examples:
Several levels of participation in the network (the first is sufficient for
education/medical assistance). Participation in the network provides
opportunities, but also requires investment.
Right to communication
Right to
disconnection /
right not to
participate in the
Net
90
Who benefits from the Digital Detox?
Service
makers Marketing ?
91
For the first time the concept of Digital Detox appeared as a response of tour operators on the real human need to rest without technology. Travel companies and hotels started adding to their offers special tours and vacation
packages which promised time without mobile devices and computers.
92
For the first time the concept of Digital Detox appeared as a response of tour operators on the real human need to rest without technology. Travel companies and hotels started adding to their offers special tours and vacation
packages which promised time without mobile devices and computers.
Echo research for American Express
93
According to WTM Global Trends 2012 report, digital detox is going to
take the lead in the tourism industry for the ongoing three years.
94
No real names, talk about work, age, salary or deadlines. No
junk food, alcohol and drugs.
95
100
The Digital detox trend is a convenient way for the owner of the
cafe or bar to explain to the visitors why there is no Wi-Fi. Once
you hang a sign in the hall saying “we have no Internet,
communicate with each other”, and your bar is instantly on
trend.
Photo Evgeniy Morozov
Weird things Designer Dominic Wilcox
103
Weird things
104
105
106
Who benefits from the Digital Detox?
Service
makers Marketing ?
107
Today there are hundreds of medical camps that conduct treatment
programs throughout China and South Korea .
Rigid diet+ drugs+ diet+
sessions with a
psychologist + military
physical training
Most of them were
brought there against
their will for 3-4 months
The main reason of
getting there –
addiction to the online
games
108
“We call the Internet an electronic heroin. If someone is on the Internet
more than 6 hours per day and it is neither work nor learning – that
person is likely to be the Internet addict .”
109
A few months in such a camp is able to put a person off not only playing online
games, but also striving to foreign sites or discussing the actions of the Chinese
government on the forums.
This camp may be used to scare your children and instil into society a clear idea that
all that is attributed to the Internet is evil and should be punished.
Treatment for
gambling
addiction
The Internet brings lots
of evil, and that evil
deserves punishment
110
China is one of the first countries, that called the Internet addiction a clinical
condition. In other countries (including Russia and USA) Internet addiction is
not listed in the latest DSM manual on mental disorders (Diagnostic and
Statistical Manual of Mental Disorders).
111
The Internet
Water
Digital Detox as the national idea
112
* Digital
abstention
113
Who benefits from the Digital Detox? The user is not here.
Service
makers Marketing Government
114
The abundance of alien information hinders your personal
thinking process. The users search for the answers, instead of
drawing their own conclusions.
Periodic individual detoxes allow you to create an information
vacuum, to revise the usual information environment , and
promote creative thinking.
Chronophage Legitimate thoughts
Creativity
Concentrated and
active attention
1. Make a list of the websites, services and occupations which swallow most your time.
These will be the services you are going to be free during the disconnection.
2. Set the disconnection period (for instance, from the 31st of December, 2013 till the
evening of January, the 8th, 2014)
3. Delete social networks mobile applications, disable push notifications on your
smartphone (messengers can be spared).
4. Relax!
How to get personal benefits from the digital detox :
Mediaasceticism
When people come to the
social networks and the
Internet, their psyche
changes violently.
How we can use the ascetic
experience of different
religious practices (e.g.,
Christian), so that a person
could exist in a huge
avalanche of information.
118
“My five-year-old
son has 5000
friends. What does
this mean?”
Meditation in the
supermarket –
how no to be
afraid of ketchup
“I have a spam filter in
my head” a Catholic
monk gives tips on
dealing with the porn
spam
Customer feedback
Anton, 27 years
“I set a blank picture
as my profile photo,
and it became
easier to live”.
Asceticism against advertising –
How to stop buying and start living
Digital world shapes our life Digital technology is the new architecture of the present. The modernism
architects dreamt that by transforming the environment, the course of history
can be changed and the new man generated.
Asceticism is a way of life in which an “I” becomes the main object of human
activity. Ascetic arranges his life within the chosen framework of certain habits
and rules.
Ασκεσις — means
exercise. Ascetic – an
athlete who forms both
his body and spirit.
is a lifestyle characterized by the comprehension of the technologies and digital services operation, as well as the way they are linked to the politics and economy, and their smart use.
Mediaasceticism
maintain a sensible existence in the world of modern technologies and media. Take part in the in the formation of a new humanistic digital world
The goal of media asceticism
Steve Jobs’ dedication to simplicity directly reflected in the Apple ware,
as well as in the business model of the company. Users of the flawless
devices are virtually obsessed with them. The ultimate concentration
and aspiration for the creator role built the world where users terribly
lack attention.
Fake
asceticism
Asceticism is a powerful weapon when there is only the exterior form, the shell of asceticism left, the “I” of the
ascetic is boosting to the menacing volume; it becomes the most cherished
thing in his life, and the chosen target is achieved by all means.
Monastery of Nový Dvůr in the Czech Republic «Calvin Klein» shop in New-York
“There was not the slightest distraction from the product. It was shopping,
exalted to a religious level. It dawned on us: isn’t that brilliant for the
monastery - if we replace the Fashion by God?”
123
