Embed Size (px)
Citation preview
Cathy McKnight Vice President of Consul1ng
Digital Clarity Group
2
DCG is an award-‐winning research and advisory firm that helps organiza1ons navigate the new world emerging from digital disrup1on.
We work with business leaders who aim to transform the experience they deliver to customers, prospects, and employees.
We deliver insight, research, and services focused on the content, technologies, and prac1ces that enable world-‐class experiences.
hFp://digitalclaritygroup.com | @just_clarity | New York, NY USA
Digital Clarity Group
@cathymcknight | @just_clarity
1. My CMS vendor has been acquired – now what should I do?
2. What are my options?
3. I have decided to make a change – what do I do to make the migration to the new solution as smooth as possible?
Today’s conversation
@cathymcknight | @Just_Clarity 3
Graphic here
First a few stats
@cathymcknight | @just_clarity 4
Moral of the story
@cathymcknight | @just_clarity 5
Step 1: Get answers to your questions
@cathymcknight | @just_clarity 6
§ How does this affect my licensing?
§ Who will manage my account?
§ What does this do to roadmap?
§ Where do I turn to for support?
§ When will the products be integrated?
§ Why me!!!
Common questions
@cathymcknight | @just_clarity 7
Who ya gonna call?
@cathymcknight | @just_clarity 8
Agency or SI
Who can you turn to for answers?
Informa1on Details
@cathymcknight | @just_clarity 9
Step 2: Look at the opportunity
@cathymcknight | @just_clarity 10
Have you ever said or thought any of the following:
Our current CMS doesn’t
meet our needs.
We are stuck with a legacy CMS solu1on that refuses to
evolve.
We are not engaging visitors
with our content.
Does this sound familiar?
@cathymcknight | @just_clarity 11
§ Has our business evolved/changed?
§ Have our CMS requirements/needs changed?
§ Is our current CMS meeting our needs?
§ Does our technology implementation model still make sense?
§ Is our current agency/SI still able to support us?
A few questions to ask yourself:
@cathymcknight | @just_clarity 12
Depending on the answers to the first questions you can:
§ Stay with current technology
§ Change to the new owner’s solution
§ Find a new technology
You have options
@cathymcknight | @just_clarity 13
Step 3: How to make a smooth transition
@cathymcknight | @just_clarity 14
§ Align with new objectives
§ Improve processes
§ Update content
§ Educate
§ Bring in fresh blood
§ Find a new partner
Great opportunity to:
@cathymcknight | @just_clarity 15
Follow a proven
process
@cathymcknight | @just_clarity 16
1. Validate the Need
2. Compile/Validate Requirements
3. Determine Focal Needs
4. Shortlist Technology
5. Shortlist Service Provider
6. Conduct Onsite Demonstrations
7. Execute RFP Process
8. Carry out POC
@cathymcknight | @just_clarity 17
§ Team
§ Content
§ Strategy
§ Plan
§ Tools
§ Training
§ Support
@cathymcknight | @just_clarity 18
19 @cathymcknight | @just_clarity
Digital Clarity Group
www.digitalclaritygroup.com @Just_Clarity
Cathy McKnight Co-‐founder, VP Consul1ng [email protected] @cathymcknight
