History of Digital Advertising

The Purchase Funnel

Facebook AdvertisingTarget by:Location (Country, City, State, Zip Code)AgeGenderInterests (specific)Categories (broad)ConnectionsFriends of ConnectionsInterested InRelationship StatusEducationWorkplaceLanguage

Keys to successful landing pages

• Align headlines/page titles with the ad

• Focus on communicating main benefits of your location/conference

• Customized/aligned to audience

• Strong call to action

• Social proof

• Test to optimize conversion (use a tool like Optimizely)