- 1. In what ways does your digi-pak use, develop or challenge forms and conventions of real media products? The digipak front cover meets many typical conventions of media conventions which I ensured through research into the products of artists ofsimilar genres. Firstly, the artists name is thelargest text on the cover, immediately showing theaudience who the product belongs to, while slightlysmaller text says the name of the album. Thiseasily identifies the product and links to the style of most artists albums. We have used only two fontson the front cover which keeps it quite basic andnot confusing or appear unplanned to the audience.An idea we have included, challenging typicalproducts is for the font of the artists name torepresent her signature, therefore using a hand- writing styled font. It could be argued that we challenged typical media conventions by changing the girls style between these ancillary tasks and the music video itself, however, this was carefully planned and supported through our research which showed artists are often showed ina different way as individual music videos will have their own style and not be the samethroughout the album; one example of this is Katy Perry whos music videos are very different,therefore meaning the album cannot reflect her style in every one of them. Most artists appear glamorous and attractive on their album covers, attracting potential customers and their fansattention. We felt that the style of the girl in the music video itself was quite rough and did not portray her as a successful artist and therefore we chose to change her outfit, hair and make-upslightly but not too dramatically that she will not be linked with the music video. The colour scheme of the front cover is consistent as the colours in the image are used for the text colours also. A way we have challenged typical conventions of digipaks is in the editing of the image we haveused on the front cover. We decided to emphasise the lips and eyes, making the rest of thephoto quite faded in colour but sharp. I feel this gives the final image a professional look whichdoes link with typical products but also incorporates our own ideas. The inside cover of the digipak links to thefront, developing many conventions of existing products. Firstly, the image links with that on the front, keeping the case consistentby showing her in the same clothing andmake-up but still emphasising the lips andeyes. However, this photograph has adifferent style to the front one, appearing tobe more eccentric and reflecting the carefree personality of the girl in our music video. This links to many digipaks, for example Rihannas Talk that Talk album which show the artist ina more casual, less glamorous view than that
2. on the front cover, giving an insight into the album; I therefore believe this image has successfully done this, making it appear realistic. However, this image does also challengetypical conventions by cutting off the artists forehead but we ensured the eyes and lower partof the face could be seen to prevent it from looking amateur. In the bottom right hand corner of the inside cover is a line from the song saying Ignorance is your new best friend. This develops typical conventions as a similar idea was used on this section of one of Keshas album. It links to the music video, making that song in particular stand out to the audience, while the font links to the song and albums name which is written on the front cover, keeping it consistent.The actual CD in the digipak shows a repetitive pattern of Ellies lips, immediately showing that it links with the rest of digipak, keeping the lips as themain focus, while the background shares the colour from the front and insidecovers. From research I carried out, I found that a basic, repetitive pattern isquite common for a CD, for exampleKeshas Animal album:Behind her name are linesof Keshas initials, similar to the way we have presented Ellies lips on our own CD. Therefore, the CD we have constructed develops typical conventions of products from artists of similar genres. Taking the lips from the front image, however, was our own ideawhich we have not seen used on typical products, though Rihannas Loud album does a similar method of using a common image from the front cover (a rose) as the only image on the CD, suggesting our product shares this convention.Behind our CD is quite basic and took a fewdesigns before we decide to go with a messagefrom the artist. This challenges typicalconventions of media products as not many have messages from the artist. However, Ibelieve if this was an actual product it would appeal to the audience as they would feel the artist is directly talking to them.Ways this meets conventions however is the way it links to the rest of the digipak, in both the background colour and the font. This font is only used for the artists name and so bywriting love and x after her name makes it even more signature-like. 3. Our back cover of the digi-pak mainly meetstypical conventions of real products. Firstly, the colour scheme links throughout, with the backcover also using a pale blue background and blackand red for the text colours. In addition, theinformation presented on the back cover is typicalof an album back cover, with the song list beingthe main focus and then further information on the record label and contact details on the artist.Research showed that most commonly digipaksdo number the songs and so we also did so butputting the # sign in front so they are readnumber 1 and so on. We have added a third font to the digipak here as we had planned to use the Elle font for her name only, while the font forignorance is quite thin and therefore was hard toread in this smaller sized text. A similar font has been used to prevent it looking like it does not fitand is also bold so easy to read. Though it may challenge conventions using a different fonton the back, only three are used throughout, keeping it realistic and linked to real products.The text at the bottom is also written in this font and therefore keeps the back cover consistent, while the contact information is in the ignorance font meaning it does still link tothe front cover. The image shows about two thirds of the girl, with the rest being cut off the side of the case. Many real products include an image on the back cover but a slightly less obvious or full viewof the person; for example Rihannas Rated R album back cover shows her back as she walksaway. We therefore also decided to use this convention by cutting off part of the person, whilebelieving it made it link well to the front cover image which also cuts off a small portion of the girls hair. In addition, the editing of this image, like on real products links throughout with all being quite faded in colour but sharp, with the lips and eyes emphasised. A way this part of the digipak does challenge real products, however, is through the contactinformation we have included beneath the list of songs. Instead of addresses and names ofthe producers, we decided to put the twitter, MySpace and Sound Cloud accounts of the artist as these are three websites which are currently highly active in the music industry and particularly popular with teenagers (the target market for this artist). The spine of the digipak is fairly basic but this reflects typical digipak spines. We decided touse the same fonts from the front cover in the text across the spine as the same information ispresented here. In addition, the background colour links to that throughout the digipak, developing typical conventions of digipaks. A way the spine of the digipak challenges these conventions is in the way we have notincluded the record label logo on the spine. However, we did not mention the record labelthroughout and so felt it would look a bit out of place and random if only mentioned here. Instead we only included the artist and album names, making them stand out as the only information.