Humans and Machines co-create Services

Foresight Seminar28.1.2015

Caj Södergård, VTT

Machine intelligence promises a lot

• “The potential benefits are huge, since

everything that civilization has to offer is

a product of human intelligence; we

cannot predict what we might achieve

when this intelligence is magnified by

the tools AI may provide, but the

eradication of disease and poverty are

not unfathomable”.

• “Because of the great potential of AI, it

is important to research how to reap its

benefits while avoiding potential pitfalls”

• Signators: Stephen Hawking, Start

Russel, Max Tegmark, Frank Wilczek

(nobelist), Elon Musk, …

28.1.2015

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On the other hand….

"machines will be capable, within

twenty years, of doing any work a

man can do”

Herbert Simon, 1965

"In from three to eight years we will

have a machine with the general

intelligence of an average human

being”.

Marvin Minsky, 1970

Components ARE arriving

3Source: Gartner, 2014

Cf. IBM Watson

Cf. Google

Cf. Siri

Co-Creative Intelligence (CCI) – next step in services

More computational power, memory, data, networking bandwidth, clouds

+

Advanced algorithms (machine learning, statistics, control theory, semantics)

Human and machine intelligence co-create (CCI)

New services

Learning Gamification Retail Marketing Finance Media … Others

• Even small improvements in platform performance mean big amounts of money huge investments in R&D

• It is crucial for Finland to be in the forefront in Co-creative Intelligence

MAIN OBJECTIVES (based on workshop in Oulu)

• Develop CCI competencies & tools for growth, competiveness and new jobs

– Big data

– Human centric computing

– Tools for assisted thought processes

– Business thinking

• Develop platforms for efficient co-creation and sharing of data & resources

• Achieve competitive edge globally in key services

– Learning and gamification (learning + doing)

– Retail

– Finance

– Media

• Adopt and contribute to standards for robust and beneficial solutions

– Transparency (explanatory services)

– Socio-economic impact

– Law and ethics

– Technical robustness 5

DRAFT RESEARCH THEMES

• Enablers

– Big Data

• Handling 3V = Volume, Velocity, Variety (architecures, databases)

• Meaning from large datasets (deep analytics, visualization)

– Knowledge engineering

• Reasoning, perception, planning, learning, language processing, semantics

– User interfaces

– Robotics

• Robots, e.g. vehicles and drones, extend service platforms (e.g. in hospitals)

• New ways of interaction between humans and robots

• Applications in service sectors

– Service design, customization, sharing

– User experience from co-created services

• Ethical norms including privacy, data ownership, confidentiality

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INITIAL BREAKTHROUGH TARGETS

• Learning

– Teachers + content + infra + computational support a new Finnish export article

– Finland at top in a future PISA 2.0 competition measuring CCI skills

• Finance

– Risk management to the next level

– Truly personal financing solutions

• Retail

– Revolutionizing omni-channel retail concepts by novel combinations of humanintelligence and power of machines

– Radically improved service engagement

• Media

– Content aggregating services (e.g. automated storytelling)

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TENTATIVE PARTNERS (allowed to be mentioned) Companies

Big (>250 employees)

• Elisa

• Nokia

• Reaktor

SME´s

• Baby Wellness

• Deveteam

• Gatosol

• CBTec & XSPIS

• Context Learning Finland

• Hermia Group

• Innopinion

• Jetspark Robotics

• Kilosoft

• Mekiwi

• Neoxen Systems

• Oneminstory

• PacketVideo

• Pasaati

• Vincit8

Research organisations• VTT

• University of Tampere

• University of Turku

• Aalto University

• Haaga-Helia University of Applied Science

• Jyväskylä University of Applied Science

• Tampere University of Technology

• University of Jyväskylä

• University of Oulu

• Åbo Akademi University

FIRST PHASE PREPARATION TEAM

• VTT

– Prof. Caj Södergård

– Senior Scientist Aino Mensonen

– Senior Scientist Jari Kaikkonen

• University of Tampere

– Prof. Roope Raisamo

– Project Manager Olli Koskinen

• University of Turku

– Researcher Ville Harkke

• Nokia

– Principal Scientist Leo Kärkkäinen

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IF INTERESTED - ACT

• Send email to service-co-creation-sria-interested-partners@digile.fi

• Content

– Name of the interested organization

– Name of the contact person

– Potential interesting research themes

– Initial annual budget for participation

– Willingness to participate in writing the SRIA

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