The artists name is the print that stands out the most on the cover compared to the color and the size of the writing below, so that people know whose album it is. The cover and font also boasts that the artists name does not have to be in a large font that due to the recognition of the album.

The album cover is very simplistic from the choice of colors such as light grey which is the main color used to make the heart in the middle stand out without creating a overwhelming or dominant feeling that a color like black or white would create grey gives the cover a neutral feel

In the centre of the album cover is a deflated heart which is located centrally so that the heart is the centre of the attention because it is the first thing that you look at due to the color bright red against the background light grey and its location (central). The red may represent passion that the artist has

This is the title of the album it is not conventional of this genre as it tone down and not plastered across the front of the album cover it is small simple and it doesn’t draw attention to it and no attention is taken away from any the centre piece (the heart).

The color of artists name and the title of the album are placed at opposite ends of the album cover and are also in opposite colours. Which clearly insinuates that they are opposites.

Front Cover

The theme of simplicity continues on to the back cover with the continuation of the colour grey an the minimal content on the covers e.g. picture, text etc

The name of the artist that feature on the albums are the same size and colour as the name of the songs.

Back Cover

On the inside panels the theme continues further. This is shown through the artists costume is simple, there are no colours on the suit that are bold and the outfit is smart which is a contrast from the stereotypical street clothing that rap artist are seen wearing. This shows that Kanye west (the artist) is not your usual artist. He is wearing a heart shaped broach/badge this may represent his heart there is a spectrum of colours spilling/ shooting from the heart on to the rest of the panels the heart is also broken this may goes with the name of the album (808 and Heartbreaks) the colours from the heart may represent the music that he makes and the passion that he has.

Inside panels

The songs are written on a different colour this shows that each colour represents a song