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© 2010 IBM Corporation

How to create a Dynamic Infrastructure

IBM Power systems

© 2010 IBM Corporation2

The world is getting smarter – more instrumented, interconnected, intelligent – generating even more data!

Smart traffic systems

Smart water management

Smart energy grids

Smart healthcare

Smart food systems

Intelligent oil field technologies

Smart regions

Smart weather

Smart countries

Smart supply chains

Smart cities

Smart retail


A smarter planet is placing new demands on IT.

Pervasive instrumentation will create vast amounts of data & drive new types of applications that require real time data analysis and prediction.

Analytics with Online Transaction Processing Network Security

& Threat Management

3D On-Line Infotainment

FinancialAnalytics

MedicalImaging

Video Surveillance

AdvancedSearch


Data Centers are changing – what has happened in the past decade?

Increased IT Demand Increasing Cost Pressures Responsiveness to Change

Server growth 6X, storage growth 69X in past decade.1

Average power consumption per server quadrupled from 2001-2006.2

Data centers energy use doubling every 5 years.3

66-73% of clients will be expanding their data centers in next 12-24 months.4

Reducing enterprise costs is now the #2 CIO priority in 2009.5

Global electricity prices are increasing 10-25% per year.6

Data center operating costs are 3-5 times the capital costs over 20 years.

Technology densities are growing 20x in past decade.8

78% of data centers are > 7 years old.9

29% of clients identified data center power and cooling affect server purchase decisions.10

1. IBM and Consultant Studies2. Gartner, The Data Center Power and Cooling Challenge, David Cappuccio, November

2007.3. US Environmental Protection Agency, Report to Congress on Server and Data Center

Energy Efficiency, Public Law 109-431, August 2, 20074. Digital Realty Trust survey, December 2008

5. Gartner, Meeting the Challenge: the 2009 CIO agenda, December 20086. Energy Information Administration, 2001-2008; IBM analysis 7. ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 248 Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962,

mike Chuba, February 20089. Ziff Davis survey, 200710. IBM and consultant studies 2009


What is going to happen in the coming decade?

We still expect the same growth rate in servers and storage in the next decade – because of the growing amount of data collected and expectations for more real-time analytics

Virtualization is more important than ever – there will not be space and power enough in the data centers for the future growth

Marketplace is changing constantly – this requires flexibility and speed in the delivery IT solutions

Pressure on cost will still be there! We need to reduce cost and still improve service quality


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2 Uændret

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4 Kraftigt stigende

5 Ved ikke


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2 I ringe grad

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4 I høj grad

5 Ved ikke


It’s time to start thinking differently

about infrastructure.

Infrastructure needs to become more dynamic.


Building a dynamic infrastructure:

Virtualization, Energy Efficiency & a Workload Optimized approach

Service Management & Asset Management

Business Resiliency & Security Information Infrastructure

New Cloud delivery options- IBM Smart Business offerings

KEY INITIATIVES…

Provides integrated visibility, control, and automation across all business and IT assets.

Is highly optimized to do more with less.

Addresses the information challenge. Manages and mitigates risks.

Utilizes flexible delivery choices.

A DYNAMIC INFRASTRUCTURE…


IBM Dynamic Infrastructure…

…. requires integrated holistic approach aligned with business strategy, initiatives and objectives.

IBM Dynamic Infrastructure

Efficient, Green and Optimized

Infrastructure and Facilities

Business Resilience

Business-Driven Service Management

Highly Virtualized Resources

Information Infrastructure

End to End Security

Enterprise Asset Management


Dynamic Infrastructure: Addressing today’s challenges and tomorrow’s opportunities.

Not only ensuring high availability and quality of existing services,

but also meeting customer expectations for real-time,

dynamic access to innovative new services.

Not just containing operational cost and complexity, but achieving

breakthrough productivity gains through virtualization,

optimization, energy stewardship, and flexible sourcing.

REDUCE COST

IMPROVE SERVICE

MANAGE RISK

Not only addressing today’s security, resiliency, and

compliance challenges, but also preparing for the new risks posed by an even

more connected and collaborative world.

Dynamic Infrastructure


What makes IBM’s approach so unique?

System z Power Systems System x

System Software

Storage Data Center Networking

Infrastructure-wide Virtualization

Workload Optimized Systems

Cloud

Smart Business

Services and Systems

IntegratedService Management

A WORKLOAD OPTIMIZED APPROACHTechnology Leadership

INTEGRATEDSERVICEMANAGEMENT

FLEXIBLEDELIVERYCHOICES


Dynamic Infrastructure:Workload optimized systems

IBM Power systems


Dynamic Infrastructure:Is highly optimized to achieve more with less

Consolidation and virtualization of all infrastructure assets. Virtualization management and workload automation. Infrastructure wide virtualization with integrated service management.

Addressing the energy efficiency of the IT equipment. Extend existing data center investment with green design. Proactive energy management across the infrastructure.

Intelligent system choice based on workload characteristics. Purpose built solution optimized for workloads. Integrated heterogeneous systems for multiple workloads.

VIRTUALIZATION

ENERGY EFFICIENCY

WORKLOAD OPTIMIZED


Dynamic InfrastructureIs highly optimized to achieve more with less…

…to free budget for new investment and speeddeployment of new capabilities.

=Reduced

Cost

Flexibility+ ENERGY EFFICIENCY

WORKLOAD OPTIMIZED+VIRTUALIZATION


Server Virtualization

Up to 30-70% TCO savings.

Storage Virtualization Client Virtualization

Up to 45% power savings.

Up to 90% deskside support.

Up to 50% on helpdesk.

Up to 75% in security and user administration.

Extend the life through consolidation and virtualization. Achieve energy and total cost of ownership savings.

Up to $50,000 power savings per 1,000TBs of installed storage.

Up to 25% reduction in new storage capacity.

Up to 60% migration costs savings.

Up to 300% increase in utilization

Up to 30% energy savings

Up to $10M annual TCO savings by reclaiming up to 20% storage.

Up to 40% overall TCO savings.

Up to 33-50% floor space and facility costs.

33-70% hardware costs.

Up to 50% maintenance costs.

Up to 33% support costs.

Up to 70% energy savings


Optimize the workload in order to utilize the hardware better

Utilize the hardware as much as possible:

– IBM System X – 50-60%– IBM Power – 80-90%– IBM System Z - 100%

Mix the workload - Power supports:

High Performance per core is important

– It reduces software cost– Supports more images per core

Best performance per coreLowering software costs

Performance Per Core

Itanium SPARC x86 POWER


Achieving the full benefit of virtualization

Large servers are easier to utilize:– Supports many parallel virtual

machines– It is easier to optimize the

workload

You can optimize the workload manually or let the system manage it it automatically

Start thinking about migrating other workloads

– Move your WEB solution, file service, mail solution to virtual environments

– Its time to get rid of old costly UNIX platforms


Infrastructure wide virtualization with integrated service management is highly optimized and efficient.

CAPEX reduction

Triple asset utilization

Up to 80% savings in floor space.

Consolidate &Virtualize

Infrastructure-wide with integrated

service management

OPEX reduction

Provisioning of resources reduced from weeks to hours

Increase standardization thru image management

Automate deployment of new service requests

Automatically respond to change in demand or priority

Align infrastructure to business needs thru policies

Manage & Automate

Virtualized infrastructure


Pool standardized virtualized building blocks.

Many managed as one. Automatic placement for

new workloads. Aggregated monitors and

event management. Unified update

management profiles for firmware.

Durable, Plug-and-play capacity across HW generations.

Cloud Enabled

Workload centric management based on service level goals.

Assure SLA achievement.

Integrated virtualization management with IT processes.

Always available. Elastic scaling. Pay for use. Automated

provisioning.

Best Practices

Select Best Practice Patterns based on business needs.

Create standardized virtualized building blocks.

Select default behaviors. More consistent management.

Virtual Machine Images

Capture and catalog virtual images used in the data center.

Standardize virtual image building blocks.

Customize virtual environment runtime requirements.

Simplified deployment with virtual appliances.

App

OS

Image

App

OS

Image

App

OS

Image

App

OS

Image

Image Library

System Pools

Virtual system pools – Essential building blocks for cloud computing architecture.


Virtual system pools – Managing a pool of server resources with single systems simplicity.

Compute Network StorageMemory

Virtualization

Compute Network StorageMemory

Resources Virtual Images System Pools

Mobility

Optimized for… Availability Performance Energy

The Evolution of Service Delivery


SAN Volume Controller

Data De-duplication

Tape Virtualization

WebSphere Virtual Enterprise

IBM Tivoli Service Management Family

IBM Smart Business Desktop Cloud

Virtual Client

Solution Jumpstar

t

IBM Systems DirectorIBM TotalStorage

Productivity Center

Service Management

IBM Virtualization offerings and capabilities

IBM Best Practices & Financing

Networking for Virtualization

VMControl

Application Virtualization

Server Virtualization

StorageVirtualization

ClientVirtualization

http://www.citrix.com/lang/English/home.asp

http://www.redhat.com/


IBM Power Systems

Virtualization without Limits Drive over 90% utilization Dynamically scale per demand

Dynamic Energy Optimization 70-90% energy cost reduction EnergyScale™ technologies

Resiliency without Downtime Roadmap to continuous availability High availability systems & scaling

Management with Automation VMControl to manage virtualization Automation to reduce task time

Workload-Optimizing Systems

AIX - The Future of UNIXTotal Integration with i

Scalable Linux ready for x86 Consolidation

Smarter Systems for a Smarter Planet

Power your Dynamic Infrastructure

+


Extend the life with data center energy efficiency Address both the IT and physical infrastructure uses of energy

Chart and data source: American Power Conversion Corporation (APC) white paper, Implementing Energy Efficient Data Centers, #114, by Neil Rasmussen, 2006.

Power use

% o

f tot

al d

ata

cent

er

elec

tric

ity u

se

35

Chiller/cooling

tower

Informationtechnology

Switch/gen

Uninterruptiblepower

supply (UPS)

Power distribution

unit

Computerroom air-

conditioner

Humidifier

Optimize IT Infrastructure

Energy Efficiency

Optimize Data Center Infrastructure

Energy Efficiency

Active Energy Management

Lighting

Cooling systems Electrical and building systems

30

25

20

15

10

55

0


Dynamic Infrastructure:Flexible delivery - Cloud computing

IBM Power systems


What is Cloud solutions?

A cloud solution provides:–Virtualized services–Elastic scaling–Automated provisioning–Always available–Integrated service management


Are clouds on your horizon?… Virtualization enables you to condition your infrastructure for cloud:

Workloads that can be standardized for cloudWeb infrastructure applicationsCollaboration infrastructureDevelopment and testHigh performance computing

Workloads that are made possible by cloudHigh volume, low cost analyticsCollaborative Business Networks Industry scale “smart” applications


Optimizing business workloads with the delivery option that fits, including cloud computing.

Smart Business on the IBM Cloud – workload based services available from IBM’s cloud

Smart Business Cloud – private cloud services behind your firewall

Smart Business Systems – pre-integrated, purpose built, ready to use

Private Cloud

Public Cloud

Streamlining tasks to improve time and save money

Development and Test

BusinessServices

Desktop

Collaboration

AnalyticsStorage & Archive

Infrastructure

Speeding research and development

Enabling employees

Meeting compute demands quickly

Managing Information

Desktop


Smart Business offerings

Analytics CollaborationDevelopment

and TestDesktop and

DevicesInfrastructure

ComputeInfrastructure

StorageBusiness Services

IBM LotusLiveNEW - IBM

LotusLive iNotes

IBM Smart Business Dev and

Test on the IBM Cloud (Beta)

IBM Smart Business Desktop on the IBM Cloud

IBM Smart Business End User

Support – Service Assist

IBM Compute on Demand

IBM Information Protection Services

IBM Smart Analytics Cloud

IBM Smart Business Test

Cloud

IBM Smart Business Desktop

Cloud

IBM Smart Business Storage

Cloud

IBM Smart Analytics System IBM CloudBurst

IBM Information Archive

IBM Smart Business for SMB

(backed by the IBM cloud)

Smart Business on the IBM Cloud

Standardized services on the IBM Cloud.

Smart Business CloudPrivate cloud services behind

your firewall, built and/or managed by IBM.

Smart Business Systems

Pre-integrated, workload optimized systems.

IBM BPM Blueworks (Design tools)

IBM Smart Business Expense Reporting on the IBM Cloud

New Oct-09Existing


The cloud is being Powered up! – One example WebSphere CloudBurst Description

– WebSphere CloudBurst is a new class of hardware appliance that sits in a datacenter and dispenses hardened WAS patterns into a pool/cloud of virtualized hardware running a supported hypervisor e.g. PowerVM.

– It is a self-service cloud management device that delivers immediate ROI through increased hardware utilization and decreased labor cost to IT operations.

Key Points– Secure Appliance– Unmatched WAS virtualization management – Support of multiple hypervisors– Codifying 10 years of WAS best practices into reusable,

well-tested patterns– Ability to automate & integrate w/ larger management

systems thru programmable REST APIs– WAS technology delivered and supported in virtual image

form– Dramatically reduce deployment time by deploying pre-

configured virtual images of WebSphere products

IBM WebSphere CloudBurst Appliance

for Power


Dynamic Infrastructure:Information Management

IBM Power systems


IBM Information Infrastructure Innovative, Integrated, Available Today

Manage information more effectively and mitigate information risks with a dynamic infrastructure that efficiently and securely

stores, protects and optimizes access to information

Mitigate information risks

Deliver continuous access to

information

Support information retention policies

Securely shareinformation

Information Compliance

Information Availability

Information Retention

Information Security


Challenges Data growth continues unabated,

25% to 50% a year.

IT budgets flat or decreasing.

Increased use of rich content and unstructured data.

More security and compliance regulations impacting IT.

SolutionExtend your Information Infrastructure with significant advancements in virtualization, solid-state storage, and encryption.

Benefits Reduce storage acquisition costs by up to 70%

for rapid ROI, shrink backup windows, and improve restore performance.

Increase storage utilization by up to 30% with storage virtualization.

Improve throughput up to 300% using just 10% solid-state storage.

Improve security with drive-level encryption.

How can I reduce IT costs and risks while improving information availability?

Information Compliance Information Availability Information Retention Information Security


Infrastructure InitiativesGenerate Business Value

Managing in today’s economy … EfficientlyIBM helps clients build more dynamic information infrastructures

Improve Asset Utilization

Data Deduplication

Storage Virtualization

Archiving

SimplifyOperational Complexity

Next Generation Storage

Mainframe Storage

Storage Management

Reduce Risk andProtect Data

Encryption and Security Management

Continuous Data Protection

EnableBusiness Growth

Solid-state Architecture

Business Intelligence

Mitigate information risks

Deliver continuous access to information

Support information retention policies

Securely shareinformation

Information Compliance

Information Availability

Information Retention

Information Security


Dynamic Infrastructure:Service and Asset management

IBM Power systems


Service Management within the Data Center

Integrated systems, service and energy management for data center transformation.

– Scalable systems to match any workload requirement.

– Integrated automation and management for physical and virtual infrastructures.

– Flexible delivery options, self-service portal and request-driven provisioning.

– Common visualization, navigation, security, data model, reporting and process automation platform.

High Automation


New Maximo Asset Management for

Energy Optimization v7.1 Enhanced: Tivoli Provisioning Manager

(TPM) and TPM 7.1.1 for Images

Integration: Systems Director 6.1.2, Tivoli Network Manager 3.8 and Tivoli IT Monitoring 6.2.2

Enhanced IBM Remote Managed Infrastructure Services (RMIS)

October 2009 Service Management Announcements

New Energy and Utilities: Monitoring

of SCADA and IP and smart meters

Heathcare: Monitoring, security and compliance

Enhanced Banking: Monitoring of banking

systems and infrastructure Chemicals and Petroleum:

Monitoring and event management

Improved service lifecycle management and software delivery.

Enhanced Integrations: Rational Test Lab Manager, TPM & App.

Dependency & Discovery Mgr Rational Asset Manager (RAM) & Tivoli

Change & Configuration Mgmt Database Rational Performance Tester & Tivoli

Composite Application Manager Tivoli Service Request Manager (TSRM) &

Rational ClearQuest

Enhanced Offerings Rational System Architect 11.3.1 Rational Quality Manager 2.0 Tivoli Service Request Manager 7.2 Tivoli Change & Config..Mgmt Database 7.2 Integration Rational Team Concert (RTC)

and RAM Integration: RTC and Rational Developer

(for System z) IBM IT Management Consulting

Services – IT service strategy

Service LifecycleData Center

Service Management Industry Solutions for management of both business and IT assets

New solutions and enhanced system & service management integration.

Industry Solutions


Dynamic Infrastructure:How to get started?

IBM Power systems


In Summary … building a dynamic infrastructure:

As the world gets smarter, demands for IT will grow … it’s time to start thinking differently about infrastructure.

Building a dynamic infrastructure requires looking at IT delivery from the business perspective and leveraging:

– Integrated service management

– A workload optimized approach

– Flexible delivery choices

IBM’s dynamic infrastructure will help you to improve service, reduce cost and manage risk.


Building a dynamic infrastructure.Service Management

Asset Management

Virtualization

Energy Efficiency

Business Resiliency

Security

Information Infrastructure

Provide visibility, control and automation across all the business and IT assets to deliver higher value services.

Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions.

Leadership virtualization and consolidation solutions that reduce cost, improve asset utilization, and speed provisioning of new services.

Address energy, environment, and sustainability challenges and opportunities across your business and IT infrastructure.

Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities.

End to end industry customized governance, risk management and compliance solutions.

Helping businesses achieve information compliance, availability, retention, and security objectives.


Building a Dynamic Infrastructure is a journey…

…these interrelated initiatives can provide the DNA needed to thrive in a smarter planet.


IBM has started the journey – what about you?

We can help you to get started!– Dynamic Infrastructure - Innovation

Workshop

We are introducing new products every week that supports the future Dynamic Infrastructure

Today is just one more step in the right direction for you and IBM


For more information: ibm.com/dynamicinfrastructure

Contact: Jørgen Floes

Mobile: +45 28804580 [email protected]

Thank you for your time today

mailto:[email protected]