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get your first 100 customers
#dffestival
who da growth hacker?
#dffestival
ooo ooo ahh ahh
1. how guerrilla works2. basics of guerrilla3. guerrilla war stories4. concluding thoughts5. guerrilla marketing toolbox
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1. objective2. hypothesis3. experiment4. conclusion5. iterate
how growth works
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I want more .
objective
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If we then we’ll get more .
hypothesis
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●assume nothing● track your experiments ●qualitative vs. quantitative●gather enough “data”
experiment
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●did the experiment work as planned?
● if it didn’t, what did you learn?
conclusion
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iterate
●experiment●experiment●experiment●experiment●experiment
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“Failure is part of the process, and that’s OK.”
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basics of growth
● “borrow”●spam●hack● incentivize● think outside the
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“The #1 rule about growth club is that you don’t talk about growth.”
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Screw it, let’s talk about growth.
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growth war stories
●event hacking●manipulating quora●hack internet communities●buying backlinks●building backlinks
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●buying trust / and social proof●negative SEO attacks●community-driven content●buying karma●engineering-as-marketing
growth war stories
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● lead magnets / squeeze pages●scientific content hacking●steal from the competition●study what others are doing●other random stuff
growth war stories
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Food by People
http://tech.co/buy-and-sell-baked-goods-online-easily-with-food-by-people-2013-04 #dffestival
Food by People
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event hacking
https://www.eventbrite.com/e/food-crawl-2013-at-sxsw-tickets-5514917266# #dffestival
event hacking
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event hacking
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event hacking
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event hacking
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event hacking
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event hacking
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event hacking
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hack internet communities
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https://static.pinboard.in/prosperity_cloud.htm
hack internet communities
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hack internet communities
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http://www.wired.com/2013/01/pinboard-spending/
hack internet communities
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hack internet communities
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hack internet communities (2)
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hack internet communities (2)
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hack internet communities (2)
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hack internet communities (2)
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hack internet communities (2)
https://trello.com/c/cSO9bu1D/3-food-by-people #dffestival
42Floors
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manipulating quora
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manipulating quora
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manipulating quora
https://www.fiverr.com/search/gigs?utf8=%E2%9C%93&search_in=everywhere&query=quora #dffestival
manipulating quora
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manipulating quora
https://www.quora.com/profile/Bernard-Huang-2 #dffestival
manipulating quora
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manipulating quora
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“You gotta know someone that knows someone.”
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buying links
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buying links
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buying links
https://www.semrush.com/info/42floors.com #dffestival
buying links
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buying links
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building links
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building links
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building links
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building links
http://www.viperchill.com/private-link-building/ #dffestival
buying trust
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buying trust
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buying trust
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buying social signals
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GameRunners
http://www.dailydot.com/esports/league-coaching-gamerunners-launch/ #dffestival
GameRunners
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negative SEO attacks
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negative SEO attacks
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negative SEO attacks
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community-driven content
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community-driven content
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community-driven content
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community-driven content
https://www.reddit.com/r/summonerschool/comments/2kp5b8/how_bjergsen_plays_yasuo/ #dffestival
buying karma
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buying karma
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BakeCalc
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engineering-as-marketing
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engineering-as-marketing
http://www.bakecalc.com/cake-pricing-calculator/ #dffestival
engineering-as-marketing
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engineering-as-marketing
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engineering-as-marketing
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lead magnets / squeeze pages
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lead magnets / squeeze pages
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lead magnets / squeeze pages
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scientific content hacking
https://app.buzzsumo.com/research/most-shared #dffestival
scientific content hacking
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scientific content hacking
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Steal from the competition
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brand bidding
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brand bidding (geo-fence hq)
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twitter stalking
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twitter stalking
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alternatives to X
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interest targeting
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Study what others are doing
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“If you don’t try it, chances are somebody else will.”
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eat24 ads on porn websites
https://www.fastcompany.com/3017329/fast-feed/advertising-on-porn-sites-works-just-ask-eat24 #dffestival
wepay frozen money
https://techcrunch.com/2010/10/26/wepay-ice-paypal/ #dffestival
dollar shave club - $1B
https://www.youtube.com/watch?v=ZUG9qYTJMsI #dffestival
Other random stuff
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give out random stuff
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trip wires* (read the article)
http://www.digitalmarketer.com/customer-value-optimization/ #dffestival
smoke tests
https://betalist.com/startups/towel-a-day #dffestival
meetup hacking
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meetup - be an influencer
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meetup - rank in google
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●craigslist spamming●hackernews voting rings●door-to-door sales● integrate w/ APIs just to be listed
on marketplace or website (eg. salesforce app exchange)
and more
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●good product ≠ distribution●best for early stage●amplify / copy / borrow what’s
already working●happy guerrilla marketing!
concluding thoughts
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thanks@digiff
- @uldis- @dagnijalejina
@500Startups- @matjohnson- @ammineni- @selcukatli
@Betaspring
@42Floors- @jasonfreedman- @waratuman- @jonbracy- @benehmke
and- @darrennix- @distrodom- @catone- @burakbuyukdemir- @hangsu
#dffestival
guerrilla marketing toolbox
http://bernardjhuang.com/growth-hacking-toolbox/ #dffestival
