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© 2013 IBM Corporation Developing a B2B Integration Strategy for the Future Matt Bucey - Global Marketing Lead IBM B2B Cloud Services

Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

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Global business, economic and technical forces are colliding to impact all organizations and force them to reevaluate how they deliver goods and services to customers. You must reengineer processes to drive down costs while making them faster and more responsive. You also have to rethink your B2B integration strategies to be more innovative and competitive in the future. This presentation provides insights into the current state of EDI and B2B integration through a glimpse into IBM's recent global research study, which reveals where we see the greatest opportunity for the future.

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Page 1: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Developing a B2B Integration Strategy for the Future

Matt Bucey - Global Marketing Lead IBM B2B Cloud Services

Page 2: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Agenda

The Global “State of” EDI & B2B Integration

Global Trends – IBM’s perspective

Business & operations challenges

The future of Global B2B

Case study examples

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Page 3: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation © 2012 IBM Corporation

The global state of EDI & B2B Integration

Page 4: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Global state of B2B Integration…

76%

24%

Not very effective

Very effective

76% do not believe they collaborate with their

business community very effectively

30%

69%

1%

End-to-end integration with everyone we need to

Integration is still a work in progress and weneed to improve thisIntegration has never been a major need for myorganization

Only 30% believe they have full end-to-end

integration with everyone they need

1%

2% 9%

37% 50%

1 - Not at all critical 2 3 4 5 - Extremely critical

87% believe their business community is very to extremely critical to their

success

Source: Synchronize the Value Chain, A Vanson Bourne survey commissioned by IBM , May 2012 4

Page 5: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

If not B2B Integration, then what?...Heavy reliance on outdated processes

Source: 2013 Vanson Bourne B2B Integration and MFT Global Study for IBM

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Page 6: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Global complexity driving greater B2B challenges

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Trading Partners

Protocols

Standards

Integration Technologies

Data formats

SLAs

Governance

Reliability

Visibility

Multi-Enterprise Organization’s

Application Platforms

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5

10

574

Germany • 619 Partners • Heavier reliance

on industry XML & Financial standards

UK • Nearly 75% use

FTP for B2B traffic (accounting for almost 40% total volume)

France • Visibility into B2B

processes #1 challenge (vs. App integration – globally)

South Africa • Ahead in adoption

of B2B transport options:

• Webservices – 44% • Browser based – 64%

Source: 2013 Vanson Bourne B2B Integration and MFT Global Study for IBM

Page 7: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Business B2B & EDI are not “strategic” to the organization

Multiple platforms/infrastructures

A dynamic, constantly changing trading partner

network

Integrating technically challenged trading

partners

New trading partners in emerging markets

Operations Expanding your trading partner network

Islands of process automation

Where’s my order?

Is my data secure?

I need to now!

These challenges ripple through the enterprise and impact customers

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Page 8: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Pressures driving greater B2B collaboration

Aberdeen Group, Analyst Insight, sponsored by IBM, B2B Collaboration: No longer Optional, 2012 8

Page 9: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

The future is now for B2B integration

From To Driver

Automated or manual integration processes

Process-centric, reusable integration

Treating B2Bi infrastructure as a strategic asset to achieve operational excellence

Batch file delivery Real-time message and Web Services based data exchanges

Extending operational excellence to deliver Customer Excellence

Silo’d internal and external processes

Customer-centric design driven processing

Intelligent multi-enterprise orchestration to deliver and adapt to changing customer expectations

Scheduled downtime Always on trading partner communications

Geographically dispersed value chain communities

IDC White Paper, sponsored by IBM, The Future of Business-to-Business Integration, December 2012 9

Are you ready for the fundamental ?

Page 10: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2012 IBM Corporation © 2013 IBM Corporation

Example use case

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Page 11: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

The Challenge • Repair service cycles impeded by locating the right

part

• Needed a consistent process for parts availability regardless of contractor or supplier

The Need • Synchronization of the supplier portal with real-time

parts availability process

• Dynamic, real-time parts availability solution based on location, supplier quality, and part

The Benefit • Increased Customer Satisfaction through

enablement of 2/80/5 – Provide service within 2 days, first call complete goal of 80% and repair experience completed in 5 days

• Increased efficiency of repair contractors • Cost very low compared to the ‘build’ option

Consumer Appliance Manufacturer

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Page 12: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Manufacturer

Warehouse

1

Field repair person identifies needed part(s)

2

Manufacturer Online Parts Marketplace

3

4

5

5

6

Requests Part on Manufacturer Parts Portal

Portal Sends WebService with Part Info

Cloud Process Evaluate Part info, Mfg Warehouses, and Preferred Suppliers to Determine Part Availability

Checks Inventory of preferred suppliers

Returns Supplier and

Parts Availability to

the Portal

Parts Supplier

1

Parts Supplier

(n)Manufacturer Warehouse

System

B2B Cloud

Services

Checks Inventory

from lo

cal warehouse 5

Manufacturer

Warehouse

1

Field repair person identifies needed part(s)

2

Manufacturer Online Parts Marketplace

Manufacturer Online Parts Marketplace

3

4

5

5

6

Requests Part on Manufacturer Parts Portal

Portal Sends WebService with Part Info

Cloud Process Evaluate Part info, Mfg Warehouses, and Preferred Suppliers to Determine Part Availability

Checks Inventory of preferred suppliers

Returns Supplier and

Parts Availability to

the Portal

Parts Supplier

1

Parts Supplier

1

Parts Supplier

(n)

Parts Supplier

(n)Manufacturer Warehouse

System

Manufacturer Warehouse

System

B2B Cloud

Services

B2B Cloud

Services

Checks Inventory

from lo

cal warehouse 5

Scenerio: Appliance owner calls for service; Servicer loads parts on truck based on

appliance owner’s diagnosis; Servicer arrives in home, diagnosis was improper; parts on truck

will not fix condition; fires up Parts Marketplace; locates and orders proper part; reschedules

repair before leaving home; arrives as promised with right part and fixes condition

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Page 13: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Outcomes

Business – 2/80/5 – Improved consumer brand loyalty – Reduced “part in hand” from 10 to 4 days –Added benefits

• Parts Distributors purchasing department more effectively managing inventory • Direct to Servicer option available • Early Warning • Improvement in Service reschedule accuracy/timeliness • Customer Service Agents leverage PMP to locate parts and Servicers for consumers

Technical – Cooperative effort with Parts Distributors, Servicers and their enterprise– different

technologies and business management systems needing to interface and work together to bring the Parts Market Place concept to reality

– Launched in Fall 2010 – now over 500 Servicers and 25 Part Distributors – still growing

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Page 14: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2013 IBM Corporation

Your next steps to achieving global B2B integration and EDI

1. More thought leadership from IBM:

– B2B Integration: No longer optional

– EDI in China: Developing a strategy for B2B integration success

–New Infographic – B2B Automation- Your company may be further away than you think

– The Future of Business-to-Business Integration

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Page 15: Developing a B2B Integration Strategy for the Future - Matt Bucey, IBM Industry Solutions

© 2012 IBM Corporation © 2013 IBM Corporation

Questions? Matt Bucey – [email protected] @B2BCloudGuy

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