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Presentation to Centre for Social and Economic Inclusion, December 2013
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www.nominettrust.org.uk
What does social-tech innovation look like?Enabling tools for the furthest from workCentre for economic and social InclusionDecember, 2013
Dan Sutch [email protected] @dansutch @nominettrust
To seek out, galvanise and support new, effective and
widely adopted solutions that transform how we address big social challenges through the
use of digital technology.
• Social investments and grants of c£5m per year • Aim to demonstrate how digital technology can be used to redesign the way we
address persistent social challenges• Aim to support (in addition to funding) to scale the social and economic impact • Foundation charity of Nominet – the .UK domain registry (10m+ .uk websites)
Our mission
The successful application of new ideas generated at the intersection of insight and invention, which leads to the creation of social or economic value
Insight understanding the context, histories and work of others
Invention finding and developing the best ideas
Application putting ideas into practice
Value capturing outcomes, impact and learning
Social Innovation
Socialtech.org.uk
Redesigning our approach to social innovation
Affordances of digital Tech
Social Entrepreneurs
hip
Designing from ‘first principles’
Consider together, the:
Affordances of digital technology
The values & energy of social entrepreneurship and social business
Look again at the challenges and redesign approaches
http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg
Many examples of significant tech-driven/tech-enabled
changes – where for social-tech?
Taking advantage of digital technology
The use of digital technology provides remarkable opportunities to redesign how we address persistent social challenges
This requires:• Creativity and imagination for how else we might address
these issues• Risk taking and testing of these new approaches• Entrepreneurship and willingness • Aspiration, persistence and tenacity• (openness, collaboration...)
History Pin Global intergenerational site, 40,000 contributors, 600,000 app users
Peoria Hist Soc 1.4 mill hits to website, $14,000 image sales
Consumer product led; incredible design; ‘social value’ built in
Not designing for narrow user, but inclusive designhistorypin.com
Brand new approach to exploring Big scientific questionsCancer Research UK + Zooniverse + you
Big data; Crowd-sourced activity; shift from institution-owned activity to public activity, micro-tasks
Cross sector/disciplines involved in finding solutions
Cell Slider
Cellslider.net
Moving beyond ‘traditional’ approaches to ‘what counts’Digitalme.co.uk/tag/badge-the-uk
Sidekickschool.org
Tasksquadhq.com
Incubating innovative design/tech within established organisations
Makethingsdostuff.org.uk
Developing digital understanding for personal, economic and social value
Networked technologies, mass computational power enables us to make sense of huge data sets, providing new insight into challenges; how services are used; how to allocate resources
Mass computing power and data
1855 ‘Diagram of the causes of mortality in the Army in the East’ Florence Nightingale
Great British Public Toilet Map. TACT3 & RCA
Linking history of creativity & tenacity of social entrepreneurs with potential of digital technology
The successful application of new ideas generated at the intersection of insight and invention, which leads to the creation of social or economic value
Insight understanding the context, histories and work of others
Invention finding and developing the best ideas
Application putting ideas into practice
Value capturing outcomes, impact and learning
Social innovation in job search
• Not designing for narrow user, but inclusive design• Cross sector/disciplines involved in finding solutions
• Moving beyond ‘traditional’ approaches to ‘what counts’• Incubating innovative design/tech within established organisations
• Developing digital understanding for personal, economic and social value• Linking history of creativity & tenacity of social entrepreneurs with potential of digital
technology
Dan Sutch [email protected] @dansutch @nominettrust