Embed Size (px)
DESCRIPTION
As we use social tools on the web, design patterns are emerging. Social design must be organic, not static, emotional, not data-driven. A social experience builds on relationships, not transactions.
Citation preview
Designing Social InterfacesIxDA LA July 10, 2013
Christian Crumlish Director of Product, CloudOn
Five principles
Pave the cowpaths
Dogster started as a photosharing service. Shifted focus to pets once company saw
people were primarily uploading pics and talking about their dogs.
Talk like a person
Do you want to talk to your customers like this?
Or like this?
How to talk like a person
Conversational VoiceSelf-Deprecating Error MessagesAsk QuestionsYour vs. MyNo Joking Around
Be open: Play well with others
Embrace open standardsShare data outside of the bounds of your applicationAccept external data within the sphere of your applicationSupport two-way interoperability
Learn from games
Learn from games
What are Game Mechanics?
The systems and features that make games fun, compelling and addictive.~Amy Jo Kim
Respect the ethical dimension
Respect the ethical dimension
Some of the forces that must be balanced, to apply many of these patterns, involve ethical dilemmas
Five Principles
Pave the CowpathsTalk Like a PersonLeverage Openness Where PossibleLearn from GamesRespect the Ethical Dimension
Social patterns
The Ecosystem
Give people a way to be identified
Aspects of the Self
Pattern example: User Cards
Identity doesn’t alway have to manifest itself in a complicated or robust profile.
Make sure there is a “there” there.
What’s your social object?
Give people something to do
Activities involving objects
Activities involving objects
Collecting, Ratings, Reviews
Tagging
Sharing
Labels, ratings, reviews,
levels
Activities lead to Relationships
...not the other way around!
Connections & Community
Enable a bridge to real life
Bridging Real Life
Taking it offline
Geo-Mobile
Face-to-face meeting
Let the community elevate people & content they value
Gently moderate
Five Practices
Enable People to Control Their Own IdentitySocial Networks Need Social ObjectsGive People Something to DoBridge to Real Life (and Back)Community Self-Governance, Gentle Moderation
Anti-patterns
Cargo Cult
Cargo Cult
Cargo Cult
Don’t break email
Don’t break email
Facebook breaks email since you can’t reply to messages that arrive in the inbox.Basecamp allows people to reply as they are accustomed to and the message goes back into the stream on the site.
The Password Anti-Pattern
iLike
Plaxo
The Password Anti-Pattern
yelp
The Ex-boyfriend bug
Potemkin Village
Five Anti-Patterns
Cargo Cult DesignBreaking the Email TubesThe Password Anti-PatternEx-Boyfriend BugPotemkin Village Anti-Pattern
Questions?
43|
Thanks!
christian crumlishdirector of product, [email protected]@mediajunkie mediajunkie.comdesigningsocialinterfaces.com
