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0 © Copyright 2017 FUJITSU Fujitsu Forum 2017 #FujitsuForum

Designing a digital business

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Page 1: Designing a digital business

0 copy Copyright 2017 FUJITSU

FujitsuForum2017

FujitsuForum

1 copy Copyright 2017 FUJITSU

Designing your Digital Business

Brad Mallard

CTO and Head of Hybrid IT EMEIA

Distinguished Engineer

BradMallard

2 copy Copyright 2017 FUJITSU

ldquoHaving a digital strategy will soon look as ridiculous as having an electric strategyrdquo

Kay Boycott

CEO Asthma UK

3 copy Copyright 2017 FUJITSU

4 copy Copyright 2017 FUJITSU

5 copy Copyright 2017 FUJITSU

6 copy Copyright 2017 FUJITSU

ldquoTechnologies are blurring the boundaries between people the

internet and the physical worldhellip Its a transformation in the

way we live work and relate to one another in the coming

years affecting entire industries and economiesrdquo

Fulvia Montresor

World Economic Forum 2016

7 copy Copyright 2017 FUJITSU

190000000Connected cars by 2021

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 2: Designing a digital business

1 copy Copyright 2017 FUJITSU

Designing your Digital Business

Brad Mallard

CTO and Head of Hybrid IT EMEIA

Distinguished Engineer

BradMallard

2 copy Copyright 2017 FUJITSU

ldquoHaving a digital strategy will soon look as ridiculous as having an electric strategyrdquo

Kay Boycott

CEO Asthma UK

3 copy Copyright 2017 FUJITSU

4 copy Copyright 2017 FUJITSU

5 copy Copyright 2017 FUJITSU

6 copy Copyright 2017 FUJITSU

ldquoTechnologies are blurring the boundaries between people the

internet and the physical worldhellip Its a transformation in the

way we live work and relate to one another in the coming

years affecting entire industries and economiesrdquo

Fulvia Montresor

World Economic Forum 2016

7 copy Copyright 2017 FUJITSU

190000000Connected cars by 2021

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 3: Designing a digital business

2 copy Copyright 2017 FUJITSU

ldquoHaving a digital strategy will soon look as ridiculous as having an electric strategyrdquo

Kay Boycott

CEO Asthma UK

3 copy Copyright 2017 FUJITSU

4 copy Copyright 2017 FUJITSU

5 copy Copyright 2017 FUJITSU

6 copy Copyright 2017 FUJITSU

ldquoTechnologies are blurring the boundaries between people the

internet and the physical worldhellip Its a transformation in the

way we live work and relate to one another in the coming

years affecting entire industries and economiesrdquo

Fulvia Montresor

World Economic Forum 2016

7 copy Copyright 2017 FUJITSU

190000000Connected cars by 2021

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 4: Designing a digital business

3 copy Copyright 2017 FUJITSU

4 copy Copyright 2017 FUJITSU

5 copy Copyright 2017 FUJITSU

6 copy Copyright 2017 FUJITSU

ldquoTechnologies are blurring the boundaries between people the

internet and the physical worldhellip Its a transformation in the

way we live work and relate to one another in the coming

years affecting entire industries and economiesrdquo

Fulvia Montresor

World Economic Forum 2016

7 copy Copyright 2017 FUJITSU

190000000Connected cars by 2021

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 5: Designing a digital business

4 copy Copyright 2017 FUJITSU

5 copy Copyright 2017 FUJITSU

6 copy Copyright 2017 FUJITSU

ldquoTechnologies are blurring the boundaries between people the

internet and the physical worldhellip Its a transformation in the

way we live work and relate to one another in the coming

years affecting entire industries and economiesrdquo

Fulvia Montresor

World Economic Forum 2016

7 copy Copyright 2017 FUJITSU

190000000Connected cars by 2021

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 6: Designing a digital business

5 copy Copyright 2017 FUJITSU

6 copy Copyright 2017 FUJITSU

ldquoTechnologies are blurring the boundaries between people the

internet and the physical worldhellip Its a transformation in the

way we live work and relate to one another in the coming

years affecting entire industries and economiesrdquo

Fulvia Montresor

World Economic Forum 2016

7 copy Copyright 2017 FUJITSU

190000000Connected cars by 2021

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 7: Designing a digital business

6 copy Copyright 2017 FUJITSU

ldquoTechnologies are blurring the boundaries between people the

internet and the physical worldhellip Its a transformation in the

way we live work and relate to one another in the coming

years affecting entire industries and economiesrdquo

Fulvia Montresor

World Economic Forum 2016

7 copy Copyright 2017 FUJITSU

190000000Connected cars by 2021

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 8: Designing a digital business

7 copy Copyright 2017 FUJITSU

190000000Connected cars by 2021

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 9: Designing a digital business

8 copy Copyright 2017 FUJITSU

7524000000Global Population in August 2017

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 10: Designing a digital business

9 copy Copyright 2017 FUJITSU

3819000000Internet Users Worldwide

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 11: Designing a digital business

10 copy Copyright 2017 FUJITSU

3028000000Social Media Users Globally

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 12: Designing a digital business

11 copy Copyright 2017 FUJITSU

5000000000Unique Mobile Users

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 13: Designing a digital business

12 copy Copyright 2017 FUJITSU

Mobile Data Traffic by application per month

Video

Audio

Web Browsing

Social Networking

Software Download

Other

File Sharing

In 2022 video willaccount for around

75 of mobiledata traffic

202271 Exabytes

50 Video

201688 Exabytes

Ericsson Consumer Lab TV and Media (2016)

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 14: Designing a digital business

13 copy Copyright 2017 FUJITSU

Global Operating System Market Share

00

50

100

150

200

250

300

350

400

450

500

Windows Android iOS OS X

Windows 3791

Android 3793

Source Statcountercom

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 15: Designing a digital business

14 copy Copyright 2017 FUJITSU

Key aspect of online shopping for customers

Possibility to select the delivery company

Possibility to select speed of delivery

Possibility to place an order anytime anywhere and on anyhellip

Variety of payment options

Knowing which company will deliver goods

Landed cost calculator at check-out

Rapid response customer service

Free returns

Free delivery on purchases over a particular value

Simple and reliable returns process

Clear information about delivery charges before purchase 92

88

86

83

79

71

69

64

64

51

86

IPC Online survey of 23331 respondents (Sept to Oct 2016)

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 16: Designing a digital business

15 copy Copyright 2017 FUJITSU

What are the technological drivers for such

global disruption and change

Technology is revolutionizing us again

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 17: Designing a digital business

16 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 18: Designing a digital business

17 copy Copyright 2017 FUJITSU

Cloud Native Application Development Demonstration

Will Wetton

K5 Global Offering Manager

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 19: Designing a digital business

18 copy Copyright 2017 FUJITSU

Where do you start when designingyour digital business

CollaborationPeople Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Reimagine Business Models

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

Leadership to apply customer first metrics not just financial measures

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

Create an environment that nurtures and incentivizes talent

Security and Responsibility

Deliver a compelling engagement and communication program

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 20: Designing a digital business

19 copy Copyright 2017 FUJITSU

Technology

Technology

Integrate AI to your products to reduce cost and improve efficiency

Enable APIrsquos to existing services aiding modernization

Define modernization strategy for your legacy estate

Acquire integration talent todevelop and integrate your services

Build a multi-modal orchestration capability to manage the complexity

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 21: Designing a digital business

20 copy Copyright 2017 FUJITSU

Why is the Cloud so important

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 22: Designing a digital business

21 copy Copyright 2017 FUJITSU

What is the API Economy

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 23: Designing a digital business

22 copy Copyright 2017 FUJITSU

What are Micro-Services

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 24: Designing a digital business

23 copy Copyright 2017 FUJITSU

Forrester Survey The challenges affecting IT today

Source Service Orchestration Increasing The Efficiency Of Hybrid IT (Forrester)

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 25: Designing a digital business

24 copy Copyright 2017 FUJITSU

Collaboration

Collaboration

Reimagine Business Models

Embrace Co-Creation (Design Thinking and Ideation)

Leverage data driven insight at the core of your experience

Develop your ecosystem to enhance brand and customer reach

Develop seamless digital to physical augmented experiences

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 26: Designing a digital business

25 copy Copyright 2017 FUJITSU

Actions

Actions

Automate existing processes and optimize your supply chain

Build service focused teams from across the business not just IT

Customer Centric Service Design

Enhance customer experience at key contact points

Optimize your digital environment and supplier landscape

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 27: Designing a digital business

26 copy Copyright 2017 FUJITSU

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 28: Designing a digital business

27 copy Copyright 2017 FUJITSU

People

People

Enable collaboration across any devices in and outside your org

Empower people with appropriate tools that enable effective working

Leadership to apply customer first metrics not just financial measures

Create an environment that nurtures and incentivizes talent

Deliver a compelling engagement and communication program

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 29: Designing a digital business

28 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

Attitude is Everything - Attitude drives Aptitude

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 30: Designing a digital business

29 copy Copyright 2017 FUJITSU

30of the average workforce are millennials

Attitude is Everything - Attitude drives Aptitude

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 31: Designing a digital business

30 copy Copyright 2017 FUJITSU

33enterprises struggle to attract and retain digital talent

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 32: Designing a digital business

31 copy Copyright 2017 FUJITSU

ldquoEducate Enable and Embrace for scale

Scaling the digital team is not the answerrdquo

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 33: Designing a digital business

32 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESScopy Copyright FUJITSU 2017

Security and Responsibility

Security and Responsibility

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 34: Designing a digital business

33 copy [YEAR OF CREATION eg 2013] [LEGAL ENTITY]CONFIDENTIAL MATERIAL RESTRICTED ACCESS

TransparencyDeleted upon request

Consensual usage only

Store only what is required

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 35: Designing a digital business

34 copy Copyright 2017 FUJITSUReference Netskope April 2017 Worldwide Cloud Report

0

200

400

600

800

1000

1200

RetailRestaurants and Hospitality

Financial Services Banking and Insurance

Manufacturing Healthcare and Life Sciences Technology and IT Services

1206 1170 907 8931092

Industry

Ave

rag

e Cl

oud

Serv

ices

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 36: Designing a digital business

35 copy Copyright 2017 FUJITSU

392data leaked contained PII

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 37: Designing a digital business

36 copy Copyright 2017 FUJITSU

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 38: Designing a digital business

37 copy Copyright 2017 FUJITSU

300000000Facebook stores the equivalent of 126 e-books

about each active user

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 39: Designing a digital business

38 copy Copyright 2017 FUJITSU

Summary

Please feel free to reach out Irsquod love to talk more Twitter BradMallard and please add me on LinkedIn

1) Technology is no longer the barrier to success

2) Its all about the idea and empowering creativity

3) Security must be managed at the core of your data

4) Data is gold treat it is such and donrsquot lose it

5) Adopt the Cloud and Accelerate using emerging tech

6) Tap into millennial talent and organise to move at pace

7) Thrill your customer set your mission to really Wow

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 40: Designing a digital business

39 copy Copyright 2017 FUJITSU

httpsplaygroundcloudglobalfujitsucom

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 41: Designing a digital business

40 copy Copyright 2017 FUJITSU

Please visit theHybrid IT team in the

exhibition hall

1 x winner of a fantastic drone

10 x winners get 30 days free access to Fujitsu Cloud K5 including free support

from our Digital technologists for accelerated cloud successes

10 x winners obtain either free cloud security assessments or cost

optimization trial for 60 days enabling insight to cloud and compliance risk

10 x winners get 30 days 5TB free hybrid data protection management amp

compliance proof of concepts

Meet some of hybrid heroes who can talk to your more about how we help customers delivery Hybrid IT

Nick HerbertDigital Orchestration

Jason DanielsCloud Native

Simon McKennaConnected services

Will WettonK5 Cloud

Anwen OwenBusiness Change

Tristan RogersHybrid Management

David CairnsAI Ops Migration

James KuhlkeData Management

We are Hybrid IT

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 42: Designing a digital business

41 copy Copyright 2017 FUJITSU

My predictions for 2018hellip

Moments

Event Thinking

Intelligent Contracts

Intelligent Edge

Intelligent Security

Mixed Reality

Cloud = Business Infra

Immersive Interfaces

Hybrid Continuity

Re-focus on maturity

wwwthehybridhivecomTwitter thehybridhive

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Page 43: Designing a digital business

42 copy Copyright 2017 FUJITSU

Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacutethorn

yumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl