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Design Studio For Context-Aware Products
Thomas WendtSurrounding Signifiers@[email protected]
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt
UX Strategist and Researcher
Founder of Surrounding Signifiers, a strategy and design consultancy
Background in continental philosophy, psychology, and literary theory
Thomas Wendt Surrounding Signifiers @thomas_wendt
Schedule
2:00-2:30 Context2:30-2:35 Intro to Design Studio2:35-2:45 Persona and Problem2:45-3:15 Storyboard3:15-3:30 Break3:30-4:00 Individual Sketch4:00-4:45 Group Sketch4:50-5:00 Post Mortem
Thomas Wendt Surrounding Signifiers @thomas_wendt
Context
Thomas Wendt Surrounding Signifiers @thomas_wendt
http://img103.fansshare.com/pic12/w/non-celebrity/800/8520_jean_baudrillard.jpg
“We live in a world where there is more and more
information, and less and less meaning.”
Jean Baudrillard
Thomas Wendt Surrounding Signifiers @thomas_wendt
Context ≠ Sensors
So what does “context” mean?
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
1. The parts of a discourse that surround a word or passage and can throw light on its meaning
2. The interrelated conditions in which something exists or occurs.
Webster says
“The notion of “context” has been adapted to computing from its original use referring to
language, which is reflected in the structure of the word itself: con (with) text. In using language we
produce a text, either written or oral, intended to be interpreted by one or more other people. That text is not an encapsulated representation of an intended
meaning, but rather is a cue that allows the anticipated audience to construct an appropriate
meaning.”
Thomas Wendt Surrounding Signifiers @thomas_wendt
Winograd says
Terry Winograd
“Context is an operational term: Something is context because of the way it is used in
interpretation, not due to its inherent properties.”
Thomas Wendt Surrounding Signifiers @thomas_wendt
Winograd says
Terry Winograd
Thomas Wendt Surrounding Signifiers @thomas_wendt
Context Layers
situation
environment
cognition
emotion
language
Thomas Wendt Surrounding Signifiers @thomas_wendt
http://beautifultrouble.org/wp-content/http://fanart.tv/fanart/music/382f1005-e9ab-4684-afd4-0bdae4ee37f2/albumcover/all-eyez-on-
Context creates meaning
Text
Thomas Wendt Surrounding Signifiers @thomas_wendt http://www.deviantart.com/download/281824001/reading_book_by_srnnrgz-
d4nsgsh.jpg
Context shapes experience
Context is always of something
http://www.movpins.com/big/MV5BMTg4NDY3MDc1N15BMl5BanBnXkFtZTcwMzIzNDMzNQ/still-of-tom-cruise-
Thomas Wendt Surrounding Signifiers @thomas_wendt
Context is never static
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=qpWnd3U5dLkNYM&t
Text
Thomas Wendt Surrounding Signifiers @thomas_wendt https://www.cbsoutdoor.com/PhotoGallery/Subway%20Corridor_New
%20York_Retail.JPG
Architecture for everyday life
Text
Thomas Wendt Surrounding Signifiers @thomas_wendt http://fogsmoviereviews.files.wordpress.com/2012/11/
blue_velvet_frank_booth_jeffrey_beaumont_dennis_hopper_kyle_maclachlan.png
Context is all we know
The body presents a problem.
Thomas Wendt Surrounding Signifiers @thomas_wendt
1) We’re thrown into the world.
2) We interact with objects.
3) We cope.
Thomas Wendt Surrounding Signifiers @thomas_wendt
Smooth Coping
User is in the midst of a seamless experience, acting-through, without distinction between self and object.
Thomas Wendt Surrounding Signifiers @thomas_wendt
Theoretical knowledge, disconnected from here and now. World presents itself
as an obstacle.
Intentionality
Thomas Wendt Surrounding Signifiers @thomas_wendt
Smooth Coping
Intentionality
Thomas Wendt Surrounding Signifiers @thomas_wendt
Smooth Coping
Intentionality
Thomas Wendt Surrounding Signifiers @thomas_wendt
Coping
Intentionality
Thomas Wendt Surrounding Signifiers @thomas_wendt
Intentionality
Coping
Section Title
Thomas Wendt Surrounding Signifiers @thomas_wendt
http://img.tjskl.org.cn/nimg/44/9f/5592a0632b61a239fbc95349e778-0x0-1/
Surrounding Signifiers srsg.co | @thomas_wendt | [email protected]
http://cdn.dottech.org/media/2013/02/nexus4.png
Thomas Wendt Surrounding Signifiers @thomas_wendt
http://3.bp.blogspot.com/-wxrYOHd_MKA/T9d3EJi8LXI/AAAAAAAAAB8/TzmCg7Htk9k/s1600/andyclark.jpg
“Intelligence and understanding are rooted not in the presence and manipulation of explicit,
language-like data structures, but in something more earthy: the
tuning of basic responses to a real world that enables an embodied
organism to sense, act, and survive.” Andy Clark
Thomas Wendt Surrounding Signifiers @thomas_wendt
http://3.bp.blogspot.com/-wxrYOHd_MKA/T9d3EJi8LXI/AAAAAAAAAB8/TzmCg7Htk9k/s1600/andyclark.jpg
“Embodiment is the property of our engagement with the world
that allows us to make it meaningful.” Paul Dourish
Thomas Wendt Surrounding Signifiers @thomas_wendt
WORLDUnfocused Existence
Decision-orientedInfluenced by Microworlds
MICROWORLDFocused Existence
Task-orientedInfluenced by World
Thomas Wendt Surrounding Signifiers @thomas_wendt
Smooth Coping
Intentionality
Thomas Wendt Surrounding Signifiers @thomas_wendt
FragmentsSense of self is focused on many
concerns at once.
Thomas Wendt Surrounding Signifiers @thomas_wendt
ConnectionsContext is found in the
interconnections between self, world, and microworlds.
Thomas Wendt Surrounding Signifiers @thomas_wendt
DifferencesMeaning emerges out of the
differences between self, world, and microworld.
Thomas Wendt Surrounding Signifiers @thomas_wendt
Intentionality
Coping
Thomas Wendt Surrounding Signifiers @thomas_wendt
Context Layers
situation
environment
cognition
emotion
language
Thomas Wendt Surrounding Signifiers @thomas_wendt
LayersMany experiences are layered upon
each other.
emotion
cognition situation
Thomas Wendt Surrounding Signifiers @thomas_wendt
Schedule
2:00-2:30 Context2:30-2:35 Intro to Design Studio2:35-2:45 Persona and Problem2:45-3:15 Storyboard3:15-3:30 Break3:30-4:00 Individual Sketch4:00-4:45 Group Sketch4:50-5:00 Post Mortem
Thomas Wendt Surrounding Signifiers @thomas_wendt
Design Studio Methodology
Thomas Wendt Surrounding Signifiers @thomas_wendt
Generative Ideation
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
Schedule
2:00-2:30 Context2:30-2:35 Intro to Design Studio2:35-2:45 Persona and Problem2:45-3:15 Storyboard3:15-3:30 Break3:30-4:00 Individual Sketch4:00-4:45 Group Sketch4:50-5:00 Post Mortem
Thomas Wendt Surrounding Signifiers @thomas_wendt
Persona
Thomas Wendt Surrounding Signifiers @thomas_wendt
Rob: Weary Traveler“I spend more time in airports, planes, and hotels than I do in my apartment.” - Rob
Rob works at a global technology consultancy. He lives in NYC but works on location with clients, often flying to their location on Monday and back on Friday. Most of his travel activities—booking, packing, getting to the airport, navigating, flying, transportation—are habitual. He doesn’t really think about them. But there are certain times when something goes not as planned or feels like it could be easier, and Rob can’t help but think technology can help make his experience better.
Goals• Feel like travel time is not necessarily
different from any other time• Be prepared if things go wrong (delays,
cancellations, traffic, etc.)• Make his technology work harder for him
Pain Points• Digging for the right information at the right
time (boarding passes, meeting info, directions, traffic, weather, etc.)
• Feeling lost when something unexpected happens
• Interacting with disconnected systems
Thomas Wendt Surrounding Signifiers @thomas_wendt
Problem Statement
Thomas Wendt Surrounding Signifiers @thomas_wendt
Problem StatementRob is often subject to the whims of the travel industry. His schedule is often dictated by plane schedules and traffic. Given that he cannot control many of the nuances that affect of these variables, he needs to be fully prepared for a variety of situations.
Our challenge is to design a system that accounts for his current context to deliver the right information at the right time.
Thomas Wendt Surrounding Signifiers @thomas_wendt
Schedule
2:00-2:30 Context2:30-2:35 Intro to Design Studio2:35-2:45 Persona and Problem2:45-3:15 Storyboard3:15-3:30 Break3:30-4:00 Individual Sketch4:00-4:45 Group Sketch4:50-5:00 Post Mortem
Thomas Wendt Surrounding Signifiers @thomas_wendt
1st Iteration
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
Pitch
Thomas Wendt Surrounding Signifiers @thomas_wendt
Critique
Thomas Wendt Surrounding Signifiers @thomas_wendt
Schedule
2:00-2:30 Context2:30-2:35 Intro to Design Studio2:35-2:45 Persona and Problem2:45-3:15 Storyboard3:15-3:30 Break3:30-4:00 Individual Sketch4:00-4:45 Group Sketch4:50-5:00 Post Mortem
Thomas Wendt Surrounding Signifiers @thomas_wendt
Schedule
2:00-2:30 Context2:30-2:35 Intro to Design Studio2:35-2:45 Persona and Problem2:45-3:15 Storyboard3:15-3:30 Break3:30-4:00 Individual Sketch4:00-4:45 Group Sketch4:50-5:00 Post Mortem
Thomas Wendt Surrounding Signifiers @thomas_wendt
2nd Iteration
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
Pitch
Thomas Wendt Surrounding Signifiers @thomas_wendt
Critique
Thomas Wendt Surrounding Signifiers @thomas_wendt
Schedule
2:00-2:30 Context2:30-2:35 Intro to Design Studio2:35-2:45 Persona and Problem2:45-3:15 Storyboard3:15-3:30 Break3:30-4:00 Individual Sketch4:00-4:45 Group Sketch4:50-5:00 Post Mortem
Thomas Wendt Surrounding Signifiers @thomas_wendt
Group Sketch
Thomas Wendt Surrounding Signifiers @thomas_wendt
Thomas Wendt Surrounding Signifiers @thomas_wendt
Pitch
Thomas Wendt Surrounding Signifiers @thomas_wendt
Critique
Thomas Wendt Surrounding Signifiers @thomas_wendt
Schedule
2:00-2:30 Context2:30-2:35 Intro to Design Studio2:35-2:45 Persona and Problem2:45-3:15 Storyboard3:15-3:30 Break3:30-4:00 Individual Sketch4:00-4:45 Group Sketch4:50-5:00 Post Mortem
Thomas Wendt Surrounding Signifiers @thomas_wendt
THANKS!
Thomas WendtSurrounding Signifiers@[email protected]