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1© 2016 EVANTAGE CONSULTING
Design for the Caring Professions
KAT JAYNEEVANTAGE CONSULTING
April, 2016
2© 2016 EVANTAGE CONSULTING
Kat JayneTitle: Senior UX Consultant
Other titles: UXPA-MN Past President, Librarian, Mentor, Mom
Evantage ConsultingEvantage is a business consultancy that helps organizations capitalize on change and how they interact with customers.
Introductions
3© 2016 EVANTAGE CONSULTING
Experiences
Interactions
Touchpoints
Procedures
SystemsSource: HBR | A Framework for Building Customer Experiences
Beginning “outside in” gives the customer a real seat at the table in designing the most effective experiences.
Methods• Observations
• Contextual inquiry
• Wish fulfillment exercises
• Co-creation workshops
• Prototype feedback sessions
Our customer-first, “outside-in” approach
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DON’T JUST FIND THE ISSUES
GET A FULL SUBSCRIPTION
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Framework for Users and Design
MINDSETMAKE A DIFFERENCE
ENVIRONMENTTHE CARDS ARE STACKED AGAINST YOU
EXPECTATIONSACCOUNTABLE TO MANY NEEDS
6© 2016 EVANTAGE CONSULTING
CARING PROFESSIONS
What society thinks I do
What I think I do What I actually doWhat clients think I do
How management sees what I do
What my boss thinks I do
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The Mindset
Triage. Focus on high-priority cases, but don’t let anyone fall through the cracks.
Deadlines. Don’t drop the ball on routine stuff.
Time Spent vs Impact. It’s not the number of seconds, it’s the outcome of the work.
Chronology of Care. We’re just having one long conversation that twists and turns over time.
Make a difference!
FPO
8© 2016 EVANTAGE CONSULTING
Try It Out
Find a partner and learn about their MINDSET.
Sample questions• What’s the first thing you do each
day when you get to work? What about second? Why?
• What parts of work stick with you after you’ve gone home for the day?
• Tell me about the last time you“pitched a perfect game.”
8© 2016 EVANTAGE CONSULTING
9© 2016 EVANTAGE CONSULTING
The Environment
Frequent Interruptions. The phone rings and the whole day changes.
Missing Puzzle Pieces. Information is spread across the care team and stored in disparate systems.
Outdated Technology. Using ancient operating systems and browsers and lack control over technology choices.
Ineffective Training. Formal training is too high-level, impractical, and a nuisance. On-the-job training is short-lived at best.
The cards are stacked against you.
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Try It Out
Learn about your partner’s ENVIRONMENT.
Sample questions• How’d you learn how to do your
job? How did that work out for you?
• If you could wave a magic wand and get rid of any work obstacle, what would it be?
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11© 2016 EVANTAGE CONSULTING
The Expectations
Care professionals enter notes as a series of conversations, highlighting care plans, client goals, and assessment results.
Administrators want to easily monitor adherence to standards, get metrics such as cost/case.
Higher authorities need high-level overviews and access to critical documents.
Clients want progress reports written in lay terms.
Accountable to many needs.
12© 2016 EVANTAGE CONSULTING
Try It Out
Learn about your partner’s EXPECTATIONS.
Sample questions• Who is just before and just after
you in the information food chain?
• How is your work measured?
• How do others know how your work is going?
12© 2016 EVANTAGE CONSULTING
13© 2016 EVANTAGE CONSULTING
DESIGN GUIDELINES
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Design for the Caring Professions
1. Make it easy to set priorities
When looking at the day ahead, users should be able to see at a glance what are the most critical and urgent tasks.
2. Help the routine work go quickly
Mundane tasks that don’t impact clients should be as efficient as possible so users can get back to more meaningful work.
3. Allow for flexibility in the face of change
As unexpected client needs cause plans and priorities to shift, users should be able to quickly redesign their day.
4. Simplify case noting and assessments
Documenting the myriad conversations that happen should be the easiest thing the user can do.
5. Provide multiple ways to access information
Different users with different needs and mindsets should all be able to find information in ways that make sense.
6. Facilitate information sharing and case collaboration
Users who are teaming up on a case should be able to use the application together and inform anyone else involved.
7. Create a sense of accomplishment
At the end of the day, week, or month users should feel like they did a lot more than just “tread water.”
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Design Guidelines
1. Make it easy to set priorities
2. Help the routine work go quickly
16© 2016 EVANTAGE CONSULTING
Design Guidelines
3. Allow for flexibility in the face of change
4. Simplify case noting and assessments
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Design Guidelines
5. Provide multiple ways to access info
7. Create a sense of accomplishment
6. Facilitate sharing and collaboration
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Takeaways
An “outside in” approach to design helps us develop a rich empathy for our users.
Applications for caring professionals should fit the user’s heroic mindset, their chaotic environment, and the myriad expectations they face.
Design guidelines for this user group center around prioritization of work, simplicity of authoring, and flexibility of access.
✓
✓
19© 2016 EVANTAGE CONSULTING
For More Information
Read the white paper -- Helping Those Who Help Others: Design for the Caring Professions (available at: http://evantageconsulting.com/design-for-the-caring-professions.pdf )
Contact me -- @KatJayne or [email protected]
Contact Evantage --
19© 2016 EVANTAGE CONSULTING
212 Third Avenue North, Suite 400 I Minneapolis, MN 55401 612.677.0640 I evantageconsulting.com
20© 2016 EVANTAGE CONSULTING
Evantage Consulting
Evantage is a business consultancy that helps organizations capitalize on change and how they interact with customers.
With a deep focus in healthcare and consumer industries since 1999, Evantage has a legacy of driving business outcomes through unrelenting customer focus, digital expertise, and operations know-how.
Our clients engage us as proven partners in unraveling and solving strategic, customer experience, and operational challenges.
Customer Experience Design + Delivery
Strategic Advisory Services
OperationsDesign + Delivery
20© 2016 EVANTAGE CONSULTING
21© 2016 EVANTAGE CONSULTING
THANKS