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peep yourself are you a noob or a nerd?

Der Spiegel - EditorsLab Project

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Page 1: Der Spiegel - EditorsLab Project

peep yourselfare you a noob or a nerd?

Page 2: Der Spiegel - EditorsLab Project

morgensequenz als start einfügen (screenshot)

you wake up.

and so does your digital twinonly a few moments later

Page 3: Der Spiegel - EditorsLab Project

you wake up

and so does your digital twin

only a few moments later

Page 4: Der Spiegel - EditorsLab Project

morgensequenz als start einfügen (screenshot)

you wake up.

and so does your digital twinonly a few moments later

Page 5: Der Spiegel - EditorsLab Project

the problem

people leave digital traces everywhere they go - but often, they are not aware of this.

even worse: they are tired to read about the topic, they don’t care.

as a result, many of them are not in a position to decide about the usage of their data. others do it for them.

Page 6: Der Spiegel - EditorsLab Project

the problem

people leave digital traces everywhere they go - but often, they are not aware of this.

even worse: they are tired to read about the topic, they don’t care.

as a result, many of them are not in a position to decide about the usage of their data. others do it for them.

Page 7: Der Spiegel - EditorsLab Project

the solution

a storygame that’s info and fun and that leads you through a day of your life: peep yourself.

bit by bit you give away information about yourself. our storygame shows you when this happens, based on your decisions.

and it shows you how to regain control of your data. in the end, we will offer you a profile of your digital persona and a set of tips and hints tailored for you.

Page 8: Der Spiegel - EditorsLab Project

screenshots vom game

Page 9: Der Spiegel - EditorsLab Project

up to you to decide

do you listen to spotify at breakfast?

do you pay cash when shopping?

does your doctor already have access to your current x-ray data?

Page 10: Der Spiegel - EditorsLab Project

learn the consequences

do you get your loan with high or low interest rates?

does your boss know what you really think of him?

when the police is knocking on your door: do they bring back your stolen smartphone? or do they handcuff you?

Page 11: Der Spiegel - EditorsLab Project

screenshots vom game

Page 12: Der Spiegel - EditorsLab Project

gameplay and competition

tailored tips and hints for the users

combination of browser data with many everyday data traces you can’t escape

benefits for the user

Page 13: Der Spiegel - EditorsLab Project

morgensequenz als start einfügen (screenshot)

you wake up.

and so does your digital twinonly a few moments later

Page 14: Der Spiegel - EditorsLab Project

screenshot für’n schluss

Page 15: Der Spiegel - EditorsLab Project

modular structure: can be easily re-dimensioned and updated to reflect the current news situation

game mechanics can be adopted to different versions: why not produce a special version for children?

additional benefits for us