Online Reputation ManagementDen digitalen Ruf in die eigenen Hände nehmen

Marcus Strobelreputeer gmbh & co. kg

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1. What is Online Reputation Management?

2. What does a reputation analyst do?

3. How can you use Reputation Management?

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1. What is Online Reputation Management?

Social Media Social WebWWW

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20102006

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The Internet has changed.

People are not just consumsers but also publishers

(Personal) Data is the new currency

German or European Law is useless

Your Online Reputation matters

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1. What is Online Reputation Management?

2. What does a reputation analyst do?

3. How can you use Reputation Management?

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Analysis

find and collect all the data in the web

evaluate the search results

reputation reputation

search engines

social networks

reputeer technology

protection of privacy

enhance visibility possible motivations

find & erase unwanted content

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Consulting

based on the analysis

strategy document usage of social networks

building a own websiteincluding

SEO

sketches and drafts for style sheets

building an online community

how to erase entries

dealing with namesakes

personal PR

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Implementation

based on the analysis

strategy document usage of social networks

building a own websiteincluding

SEO

sketches and drafts for style sheets

building an online community

how to erase entries

dealing with namesakes

personal PR

SEO

Texting

TranslationWebsite

review sites

PR

AdWords

Video

Photo

me

reputeer.de facebook.com/reputeer twitter.com/@reputeer

1. What is Online Reputation Management?

2. What does a reputation analyst do?

3. How can you use Reputation Management?

reputeer.de facebook.com/reputeer twitter.com/@reputeer

3. How can you use Reputation Management?

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3. How can you use Reputation Management?

Your Name

free monitoring

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3. How can you use Reputation Management?

business networks

same picture

congruent information

establish your own keywordse.g. job, city

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3. How can you use Reputation Management?

keep private what (you think) should be private

profile pic´s need a visible face (danger of confusion)

aliases like „John Doe“ are useless

„private“ networks

HR employees or headhunters are not allowed

to check your FB-account. But they do!

Strategy: regard your account as public

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5 rules how to deal with the social web:

Everybody is watching you

Aliases don´t hide your true identity

False Friends

What would your parents say?

He writes worst who writes last

regard everything posted as public.

your online friends show who you really are.

the average german teenager has about 130 friends on facebook. would you trust them?

think before you post! If your parents would be ashamed of a photo or post, don´t publish it.

online discussions make people often aggressive. tell people you´re leaving an unpleasent conversation.

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Literature

http://www.cs.utexas.edu/~shmat/shmat_oak09.pdf

A Practical Attack to De-Anonymize Social Network Users

Leumund 2.0: Ein guter Ruf im Internet

De-anonymizing Social Networks

http://iseclab.org/papers/sonda-TR.pdf

http://www.reputeer.de/ueber-uns/presse/