Deloitte’s vision of delivering analytics business results through continuous improvement is supported by the breadth and depth of IBM’s software offerings within each major category.
- 1. Deloitte Analyticsand IBM SoftwareSee whats inside
2. Business analytics 101 Business analytics is the practice of using data to manage information and performance and make smarter decisions. It can apply to almost any business issue, but most organizations tend to focus on five main areas of decision-making and operations: customer, supply chain, finance, workforce, and risk. At its highest and best use, business analytics delivers uncommon insights and breakout value. Business analytics isnt new. Companies have been using data to inform their decisions for years. What has changed is the speed at which decisions need to be made. Plus, the world is more complex today businesses have to consider the entire ecosystem in which they exist, including social, economic, environmental, and political currents that would have seemed outside their purview not so long ago. That puts business analytics in the center of the action today. Meanwhile, the variety and number of signals have changed. The same old approaches to analytics just arent up to the job. Deloitte Analytics helps organizations answer their toughest business questions by analyzing, interpreting, and visualizing information coming from internal and external sources.2 3. Crunchy questionsExtracting the most relevant and valuable insights frommountains of information starts with what we call crunchyquestions specific, roll-up-your-sleeves inquiriesdesigned to lay the groundwork for action. These kinds ofquestions form the foundation of any analytics initiative.Here are some examples:What shipping strategy will deliver the lowest carbonfootprint AND lowest operating cost? How muchmarketing spend will it take to monetize the publicrelations value of the new strategy?Which of three acquisition targets has the most stablecustomer base? Which has the most underpenetratedbase? What would be the impact of losing 10% of themost profitable customers in the deal?What effect does the capital market crunch haveon access to expansion and the purchasing power ofour clients?Knowing which questions to ask and where to findthe answers are essential capabilities for a winningapproach to business analytics. For every organization,there are a different set of questions that must beanswered to generate real business results fromanalytics. Deloitte can help zero in on those questions and with IBM technology in place, we can begin findingthe answers quickly. Deloitte Analytics and IBM Software See whats inside 3 4. Business just crossed the line4 5. Analytics visionDeloittes vision of delivering analytics business resultsthrough continuous improvement is supported by thebreadth and depth of IBMs software offerings withineach major category. Deloitte Analytics and IBM Software See whats inside 5 6. Analytics accolades Kennedy has named Deloitte a global leader and the fastest-growing Information Management and Analytics consultancy in their Information Management & Analytics Consulting Marketplace 2010-2013: Key Trends, Profiles and Forecasts In Gartners Magic Quadrant for Global Business Intelligence and Performance Management Service Providers, Deloitte was named a leading provider.6 7. Climbing higher by going deeperBusiness analytics capabilities today are moving from theedge into the heart of the business, producing uncommoninsights that drive smarter, faster decisions. Thats theessence of deep analytics, and its changing the path toperformance in organizations around the world.Deep analytics is powered by three engines: deep sectorknowledge, broad functional capabilities, and technicalsophistication. IBM complements Deloittes strengths onthe technical front, with world-class technology and toolsthat span the stack from data management to predictivemodeling and beyond.This combination puts insights in the hands of those whoneed it most faster than ever. Just as important, it canhelp decision makers tap insights that cross organizationalborders, accounting for the entire ecosystem in which theyexist, from social and economic issues to environmentaland political concerns. Because change doesnt respectorganizational boundaries.Deloitte Analytics and IBM Software See whats inside 7 8. Deloitte and IBM Software aligned for valueIBM brings a business analytics stack that is agnostic to any Other key components of IBMs analytics technologyunderlying ERP or legacy system and complementary toofferings include:SAP and Oracle. Here are some highlights of IBMs current World-class information management from IBManalytics offerings.including Information Server, MDM Server, FileNet, DB2,Algorithmics:Data analytics for risk-related issuesInformix, Optim, Exeros, and InitiateIBMCognos:World-class BI/PM capabilities forIBM Smart Analytics System and Netezza (serverstructured and unstructured dataappliances) or IBM Smart Analytics CloudIBMCognosFSR:Designed specifically for financial Industry and functional specific Blueprints/Solutions/reporting and disclosure management challengesAnalytic Apps for speed to market and time to valueIBMContentAnalytics:Provides a stand-alone contentanalytics platform that helps organizations extractvaluable insights from enterprise content, regardless ofsource or formatIBMIdentityInsightSolutions:A scalable entityresolution and analysis platform for fighting fraud andtheftIBMILOG:The market leading business rules enginewith strong optimization algorithms and modelsIBMInfoSphereStreamsandBigInsights:Big dataanalytics tools for gleaning insights from large, complexdata sets that draw from traditional and nontraditionalsourcesIBMOpenPages:IBMs acquisition of OpenPagesprovides market leading GRC technology and riskanalyticsIBMSPSS:Clearly differentiated predictive analyticsstrengthIBMUnica:Innovative solutions targeting the world ofinteractive marketing, helping users understand whatmotivates their consumers across digital, social andtraditional marketing channels8 9. From hindsight to insight to foresightWith the acquisition of SPSS, IBM Software rounds outits analytics suite, delivering capabilities that are essentialfor any client seeking to become a predictive enterprise.Looking into the future (not just examining the past), SPSSenables a mindset that creates new value opportunities.When organizations predict future events and act uponthat insight with confidence, they can make smarterbusiness decisions sooner and drive better outcomes.Deep analytics becomes a way of life in a predictiveenterprise, mining insights across a growing range ofstructured and unstructured data. Working with IBMSoftware, Deloitte will be there to help our clients turnthat vision into value.Deloitte Analytics and IBM Software See whats inside 9 10. Leading togetherNo one doubts the power of analytics to enable better,faster decision-making. The business results are provenand real. The only question is whos going to lead thisexplosive market.Through Deloittes strategic alliance relationship withIBM Software, we deliver unbeatable capabilitiesspanning the range of decisions from tactical tooperational to strategic backed by the deepeststack of analytics technology in the world. When itstime to make smart, informed decisions at light speed,this powerful combination delivers, addressing the fullcomplexity of business today.Deloitte is an IBM Premier Business Partner, withaccess to a wide variety of hardware-software-servicesresources, as well as IBM education and complementarytools. Pulling together, we can help companiestransform enterprise information into a strategic assetfor making faster, smarter decisions, while effectivelymanaging risk.10 11. ContactsTo learn more about the Deloitte and IBM relationship,visit: deloitte.com/us/ibm or contact:Deloitte IBMBobDaltonGlennBroganLead Client Service Principal/ Global Relationship LeaderGlobal Relationship Leader firstname.lastname@example.orgDeloitte Consulting LLP+1 914 720 email@example.com+1 404 631 3939JoseLeruth Global Alliance Executive DeloitteScottKruglewicz IBM Software GroupSpecialist Leader, Deloitte Analytics Alliancesjleruth@us.ibm.comDeloitte Consulting LLP+1 508 685 firstname.lastname@example.org+1 404 452 6245MarcDenner Global Alliance DeloitteGayleKalvertIBM Software GroupIBM Alliance BDM Business AnalyicsIBM Cognos Software Lead email@example.comDeloitte Consulting LLP+1 704 243 firstname.lastname@example.org+1 213 996 6801TedTurcotte Business Development ExecutiveBobMiller Information Management, GSI/MSI AlliancesIBM Alliance Senior Solutions ArchitectIBM Software GroupDeloitte Consulting LLPtturcott@email@example.com +1 508 410 1690+1 918 671 5168YugandharChodagamIBM Alliance Technical ArchitectUS India, Deloitte Consulting LLPychodagam@deloitte.com+ 1 615 718 2707 12. AboutDeloitteDeloitte refers to one or more of Deloitte Touche Tohmatsu (DTT), a Swiss Verein, and its network of member firms, each of which is a legallyseparate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTT and its member firms.This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles setout will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining fromacting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in thispublication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or refrainingfrom action as a result of any material in this publication.Copyright 2011 Deloitte Development LLC. 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