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IdeaStorm
� Positioning:
� Where your ideas reign
� Messaging is consistent with online activities
� It’s about:
� Containing negative feedback
� Product development
� CRM
My Starbucks Idea Model
� Positioning:
� Help shape the future of Starbucks - with your ideas
� Messaging is inviting & consistent with online activities
� It’s about:
� Understanding customer needs
� Being innovative
� Opening up to the community
Invention Lab Model
� Positioning:
� Sharing ideas & getting involved
� It’s about:
� Providing a forum to encourage the sharing of ideas and stories… to ultimately win a competition.
Top 5 Learnings
1. Consistent message� Ensure messaging is consistent with online activities
2. Open communication� Transparent two-way dialogue is essential in authentic
communication
3. Onsite promotion � Idea promotion onsite allows the company to meet customer
needs & wants
4. Company wide buy in� Must be ingrained in the company with all departments
actively engaged with regular posts
5. Focus� Site needs to have one single, specific focus to drive posts