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Global Marketing
Dell & VMware Deliver Enterprise Cloud Building on Your Existing Framework
John von Voros, Dell Cloud Services
Global Marketing2
Cloud Computing: Dell’s working definition and characteristics
• “Elastic” - scale up or down• On demand, self-service• Highly automated• Consumption-based billing• Unlimited processing and storage• Open and non-proprietary
Providing scalable IT solutions as a service over the Internet.
Global Marketing3
Cloud Services implementation models
There are two complementary approaches to implementing cloud services, each with their own pros and cons
No external dependencies on delivery of service level
Control of security, audit
Data can remain onsite
Requires scale for model viability
Minimal capital requirements, no upfront risk/commitments
Costs scale with usage
Scale capacity up/down
Choices emerge
…One Size Does Not Fit All For Cloud Services
PublicCloud
Services
PrivateCloud
Services
Global Marketing4
Cloud Models: The CIO decision path
Tradeoffs will force CIOs to evaluate private cloud services and a new category of cloud services – hybrid cloud services
Application resources(IT management on-
demand, business apps on demand)
Scale out architectures(Virtualized production,
Development on demand and Storage on demand)
Hybrid cloud services critical to bridging
tradeoffs
CIOstrategic and
practical consideratio
ns
Private Cloud
Services
Hosted by Internal IT
Dedicated, but Hosted by
3rd party
On-PremisePrivate Cloud
HostedPrivate Cloud
Public Cloud Services
Hybrid Cloud
Services
Global Marketing5
Four Primary Use Cases
Shared Infrastructure for Multiple LOBs(Multiple LOBs, datacenter consolidation, etc)
Rapid Deployment (Lab, Demo, Test, etc)
Global Access(Bring Apps Close to Users for performance, etc)
Each Implementedby VMwareCustomers
Temporary or Elastic Capacity(Seasonal, projects, batch processing, DR/failover, etc)
Pri
vate
/ H
ybri
d
Clo
ud
Public
/ H
ybri
d C
loud
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The Dell point-of-view
• Scale-out app
• Runs well in virtualized environment
• Not tied to legacy systems
• Latency tolerant
• New / modern app development
What makes a good cloud app workload?Business
Requirements
Workloads
Architecture
Can I leverage a Cloud Service?
Is the application suitable for the Cloud?
Is the deployment optimized?
Migrating traditional in-sourced IT service workloads to Cloud Services requires a careful assessment based on application
workload characteristics
Global Marketing7
VMware vCloud Director
Objective– Abstract, organize and allocate vSphere
resources for multi-tenancy
– Provide end users a self-service portal to request and access workloads
Features– Resource abstraction, allocation, and
separation – virtual datacenters
– Organizations – security boundaries
– API for cloud management and interoperability
End user – Cloud web portal for users
– Catalogs of vApps (workloads)
– Access control
Global Marketing8
Realizing Hybrid Cloud with vCloud Connector
Access vCloud Connector directly inside vSphere Client
Global MarketingConfidential9
vCloud Hybrid Cloud Model
Dell Confidential
On Premise
Dell vCloud
Global Marketing10
vCloud Hybrid Cloud Model
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Dell Cloud with VMware vCloud™ Datacenter Services Offering
Additional Components & Options
Three Compute Capacity Options Available
Compute by the HourPay As You Go (PAYGO)
Compute by the MonthReserved
Compute by the BladeDedicated
MULTI-TENANTNo Minimum Commitment
Capacity Subject to Availability
MULTI-TENANTAt Least 1 Year Commitment
100% Guaranteed Availability
SINGLE-TENANT At Least 1 Year Commitment
Customer “Owns” Server
Charged per hours used Charged per month reserved
Charged per month per blade
vCPU RAMRAM
vCPU RAMRAM
SATA or high performance
SAS Data Storage
Support for Windows or SUSE Linux
f5 Load Balancing
vShield Edge &
Vshield App Security
Basic or ProSuppo
rt
SecureWorks
SecureWorks
Security
Global Marketing12
Efficient architecture workshop
Dell-facilitated engagement addresses key technology and related business challenges, including topics such as self-service provisioning and automation of operational tasks
Complete end-to-end services
Limited duration, high impact
Clear phases and decision points
Flexible, modular approach
Consulting Services help advance virtualization, improving time-to-value
Technology Introduction
Proof of Concept
Technology introduction
proof of concept
Explore use cases of leading edge technologies as a Proof of Concept (POC) to make informed deployment decisions
Accelerator
Combines a readiness assessment, design and implementation, and has a predefined scope and limited integration points
Custom design and
implementation
Full-production roll out
Global Marketing13
Global MarketingConfidential14
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