Delivering an Enterprise Social Network in the banking sector

1Corporate Communications in Banking

Building a collaborative internal social platform

@sharonodea


About Standard Chartered


…to enable communication ...to facilitate collaboration …to create value for the

organisation and the people in it

Internal, private social network technologies within organisations



Focus on utility and purpose Start with research Understand where there is

latent demand Understand your users No 1 driver of adoption is

utility


Meet existingdemand




A group of people…

doing somethingon the Bridge

…to achievea business benefit

WHO WHAT WHY


Wide use cases



Deep use cases



Replicablemodels



Demonstrate successes


I like that you can put a face

to a nameIt allows us to talk

to our staff and also listen to our

staff

It’s bringing the network closer. I was able to find a product expert to

advise my client in seconds.

I’m already seeing a drop in the

amount of email I have to wade

through!

Finally a search that

works!

Success stories


Build support


Focus on utility: create purposeful communities and spaces

Keep it simple Support users Give people freedom to

experiment and find their own uses

Find and nurture champions

Bottom-up


Demonstrate the need Show value and impact Make it mobile Anticipate and manage risk Equip them to sell it to the

business

Top-down



Technology


Manage risk


Engage risk and compliance early

Understand the regulatory context

Be pragmatic Use carrot as well as stick Clearly communicate rules to

users



Promote tousers
