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Tells the story of Definition. http://definitionapp.com
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DEFINITIONdictionary redefined
Monday, October 3, 11
the fastest dictionary on iOS
Monday, October 3, 11
DEFINITION
• Universal app, $0.99
• 66,290 users
• 2.2M word searches, 7000 a day
• Staff Favorites / New and Noteworthy
Monday, October 3, 11
5 STEPS TO 5 STARS
Monday, October 3, 11
5 STEPS TO 5 STARS
• Find a problem
Monday, October 3, 11
5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
Monday, October 3, 11
5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
Monday, October 3, 11
5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
• Publicize like hell
Monday, October 3, 11
5 STEPS TO 5 STARS
• Find a problem
• Research your competitors
• Sketch-Code-Launch
• Publicize like hell
• Update continuously
Monday, October 3, 11
FIND A PROBLEM
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PROBLEM-FINDING
Monday, October 3, 11
PROBLEM-FINDING
• I read a book
Monday, October 3, 11
PROBLEM-FINDING
• I read a book
• I fail to understand a word
Monday, October 3, 11
PROBLEM-FINDING
• I read a book
• I fail to understand a word
• I open my dictionary
Monday, October 3, 11
PROBLEM-FINDING
• I read a book
• I fail to understand a word
• I open my dictionary
• I give up
Monday, October 3, 11
FAST & BEAUTIFUL
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COMPETITORS
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Monday, October 3, 11
Dictionary!
Monday, October 3, 11
Dictionary.com Dictionary.
Monday, October 3, 11
Monday, October 3, 11
SKETCH-CODE-LAUNCH
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VERSION 1.0
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Monday, October 3, 11
Monday, October 3, 11
SHITTY?
Monday, October 3, 11
YES.
Monday, October 3, 11
WHO CARES?
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LAUNCHED!
Monday, October 3, 11
USERS LOVED IT.
Monday, October 3, 11
AppAnnie.com
Monday, October 3, 11
FAKE
FAKE
me (alias)
friendAppAnnie.com
Monday, October 3, 11
FAKE
FAKE
me (alias)
friend
joker
AppAnnie.com
Monday, October 3, 11
FAKE
FAKE
me (alias)
friend
joker
AppAnnie.com
Monday, October 3, 11
FAKE
FAKE
me (alias)
friend
joker
AppAnnie.com
Monday, October 3, 11
VERSION 1.1
Monday, October 3, 11
Monday, October 3, 11
VERSION 2.0
Monday, October 3, 11
Monday, October 3, 11
Monday, October 3, 11
Monday, October 3, 11
VERSION 3.0
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Monday, October 3, 11
Monday, October 3, 11
VERSION 4.0
Monday, October 3, 11
OFFLINE SUPPORTMonday, October 3, 11
PROMOTE YOUR PRODUCT
Monday, October 3, 11
PROMOTING YOUR APP• Not easy at all
• Definition wasn’t a gaming app
• Word-of-mouth
• Free app weekends!
• Reviews (DL, SR, Beautiful Pixels, iMerlion, AppAdvice)
• App Store Feature
• Free business cards - anywhere in the world
Monday, October 3, 11
Monday, October 3, 11
Monday, October 3, 11
Monday, October 3, 11
SCREENSHOTS
• Screenshots must portray a good image of your app
• Get a designer
• I use dribbble.com
Monday, October 3, 11
LEARNING POINTS
• Continually improve on your product
• Big update? Small update?
• Make a tagline for your product (hopefully true)
• Create a website
Monday, October 3, 11
Monday, October 3, 11
MISTAKES
• Server crash
• Be prepared for this, especially when you conduct a free app weekend
• Apologize
• Product name
• Lack of support
• UserVoice (iPhone SDK)
Monday, October 3, 11
Monday, October 3, 11
TOOLS
• Repos: SVN / Git
• Analytics: Flurry.com / AppAnnie.com
• Services: GoDaddy / Tumblr / Dribbble / UserVoice
• Sites: StackOverflow / iPhoneDevSDK / Hacker News
Monday, October 3, 11
Monday, October 3, 11
AFTER ALL YOUR HARD WORK...
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Monday, October 3, 11
HOW WILL YOU KNOW IF YOUR APP IS SUCCESSFUL?
Monday, October 3, 11
Monday, October 3, 11
Monday, October 3, 11
THANKSSlides available here: http://bit.ly/smutalk
[email protected] Koh 04 /10/11
Monday, October 3, 11