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Design is a creative processIdeas are easy, design is work

Make design a visible process

Create specific times and deadlinesfor feedback–And pay attention to what you get

Set concrete goals [from designer side]Prototype design process, if necessary

Ad hoc [unplanned] design is a recipe for disaster.

Ideas are great fun

Beware the two-man effectA is a great idea!It is! And so is B!Yes, exactly! A and B and C are great!We need A, B, C, and D in our game!

Design is more about eliminating ideas than coming up with them.

DesignTECHNICAL DEFINITATION

Design

Graphic design is the process and art of combining text and graphicsand communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other type of Visual communication.

Design is Universal Language in visual World

Elements of Graphic Design

5 Basics Lines

Shapes

Mass

Texture

Color

1

2

3

4

5

Lines1

Lines

Lines are one of the basic elements of design. Alone or in combination with other lines or shapes they can aid in the readability, appearance, and message of a design.

– Straight– curved – thick– thin– solid & not-solid.

Use lines to:– organize– texturize– guide the eye– provide movement– make a statement– convey universal meanings

1

A line is a mark connecting two points. How we get from point A to point Bgives the line its distinctive characterand appearance.

Lines 1

Line should be used purposefully in the overall design. Some ways that you might use lines in your design are to:Organize, connect, separate

Create movementProvide textureConvey a mood or emotionDefine shapesProvide emphasisProvide a framework

Lines 1

Few of the ways lines might be used in page layout or illustration.

Lines 1

Shapes2

Some ways that you might use shapes in your design are to:– Organize, connect, separate – Symbolize an idea – Create movement – Provide texture or depth – Convey a mood or emotion – Provide emphasis – Provide a framework

A]. Geometric ShapesGeometric shapes [basic square, circle, triangle, octagon, Starburst ] have specific Meanings

B]. Natural ShapesNatural shapes can add interest and reinforce a theme [Leaf, Human..etc.].

Geometric Shapes

Natural Shapes

Abstract Shapes

Shape2

C]. Abstract ShapesSome abstract shapes are almost universally recognized and easily 'read' even when the text is in an unfamiliar language.

– wheelchair, – male and female symbols for restrooms– jagged steps for stairs

Icons are often abstract or stylized shapes. For example, a rectangle with a 'folded corner' …………document or a word processing program.hollow circle or oval ……….. planetary system or network,

Shape2

SQUARETo symbolize honesty, stability, equality, comfort, rigidity, uniformity or familiarity.To highlight, organize

CIRCLEfree movement [use of lines ]grabbing attentionproviding emphasisbasketball, baseball, or soccer

[O can be replace with ]

TRIANGLEup, down, left, rightreligious Trinity, a pyramid, a flag or pennant, an arrow, a beaconGrowing

Shape2

Mass/ Volume/ Size

3

Mass

Each piece has a physical mass. The physical mass or size is the actual dimensions of the piece — height, width, thickness/weight (of paper), and depth (3D objects).

to accommodate information, contentbi-fold……… rather than the usual single business card

to accommodate normal size restraints or expectationsStandards we have to follow….. Postal stamp, envelop .etc

to create contrastThe contrast between the size of the page and the size of the content (image) draws attention to the image and can create a specific mood (depending on other elements) such as conservative, elegant, lonely, or open.