Define your mobile strategy

Mobile Strategy Marc van Bommel, SAP SAP Innovation Forum, 8 april 2015

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Why Mobile now

24% Higher operating margin

18% more revenue

Competition!


Design your Enterprise Mobile Strategy The POST framework

People

Objective

Strategy

Technology

Analyze customer needs and barriers and get stakeholder buy-in

The business goals that the strategy must support

The approach to meet your objectives

Select technologies that will enable your strategy


PEOPLE


Design Thinking at SAP

2009 - 2011 2004 Today 2005 - 2008

Hasso Plattner

Design Thinking was developed by David Kelly, Founder of IDEO & Professor at Stanford

The Stanford d.School was cofounded with David Kelly and SAP founder Hasso Plattner

DT is a our process for creativity and innovation through exploring elements of human-centered design

Today SAP is partnering with hundreds of customers to envision what their new or existing operations might look like in the future and build road maps for getting there


Examples of design thinking methods

Future, current, barriers Discovery

Customer journey


Possible results


OBJECTIVE


The steps from business strategy to mobile objectives

1. Start with the business strategy

2. Choose mobile objectives that support the business goals

3. Define mobile measurement and reporting


Example for a bank


Value Management Focuses On Multiple Dimensions of Business

Value

Strategy Enablement

Measurable Benefit

Risk & Compliance

Innovation

Business Value

A balanced view between strategic and tangible benefits is crucial to keep all

stakeholders engaged


Cost-Benefit Analysis Indicates Very Compelling Project Economics

5-Year Project Economics

NPV $8.1M

IRR 227%

ROI 850%

Payback 20 months

Benefit Assumptions Cost of capital = 10%

Conservative scenario of benefit estimates applied

Start of realizing benefits in 9th month based on

implementation timeline of 22 weeks

Benefit timing (ramp-up of benefits):

Annual recurring benefits : Yr 1 -> 50% (prorated), Yr

2 -> 75%, Yr 3 -> 100%, Yr 4 -> 100%. Yr 5 -> 100%

One-time benefits : Yr 1 -> 50% (prorated), Yr 2 ->

50%

($M)


STRATEGY


Creation of a strategic plan

Feasability

Valu

e


Mobile Centre of Excellence


TECHNOLOGY


Select, deploy and operate your mobile enterprise

1. Design a mobile architecture blueprint

2. Select the required technology and solutions

3. Governance, maintenance and support


SAP Mobile Solutions

Mobile Applications

Mobile App Platform

Mobile Security


MCoE Services


PEOPLE OBJECTIVE STRATEGY TECHNOLOGY

Strategy Enablement

Measurable Benefit

Risk & Compliance

Innovation

Business Value

Mobile Applications

Mobile App Platform

Mobile Security

https://www.youtube.com/watch?v=TlEf3XQc0MI