Embed Size (px)
Citation preview
DroidCon
Deep Linking 101 June 2015
Naor Rosenberg – Manager, Developer Network Engineering Team
DroidCon
Agenda
• What are deep links?
• Why are deep links useful for developers? For users?
• How do I implement deep linking?
DroidCon
What: Web Deep Linking
http://example.com/over/there?param=value scheme domain path query
DroidCon
What: Mobile Deep Linking
DroidCon
What: Mobile Deep Linking
DroidCon
airbnb://rooms/5259603 etsy://listing/190881511 ebay://link/?nav=item.view&id=161640221974&referrer=ebay.com&min_version=17 android-‐app://com.airbnb.android/airbnb/rooms/5259603 and even: http://sub.domain.com/path?param=value
Deep Links – Real World Examples
http://example.com/over/there?param=value scheme domain path query
DroidCon
What: Mobile Deep Linking
DroidCon
Agenda
• What are deep links?
• Why are deep links useful for developers? For users?
• How do I implement deep linking?
DroidCon
Why: Growth & Engagement
• How many apps are downloaded per month?
DroidCon
Why: Growth
DroidCon
Why: Growth
DroidCon
Example: Need a Ride Home?
DroidCon
taxi
DroidCon
Why: Growth & Engagement
Evolving Search for the Mobile Era
DroidCon
THE BIG GUYS ARE ALREADY THERE
DroidCon
"Deep links to your app appear in Google Search results on Android so users can get to your native mobile experience quickly and easily."
Source: Google Developer's Website
Why: Growth & Engagement
DroidCon
Why: Engagement & Growth
Apple, June 8th 2015
DroidCon
Microso7 Bing, May 21st 2015
DroidCon
Growth & Monetization: Cross-promotion of app functions will create the
highway of the future mobile ecosystem
DroidCon
Solution: Connect a Grid System of Apps
*Source: Happy family iz happy by Frédéric de Villamil / CC BY-SA 2.0
DroidCon
Creating a Seamless Experience
DroidCon
Agenda
• What are deep links?
• Why are deep links useful for developers? For users?
• How do I implement deep linking?
DroidCon
How: Strategies
Defining • Manifest.xml: add
intent-filter • Handle intents in
the Activity
Publishing • Web to Native
Mappings • Stand-alone Native
DroidCon
How: Defining Deep Links
• Android
• Define intent filters in the app manifest
• Should have at least one intent filter per deeplinkable activity
• The intent filter should have a data tag with at least the android:scheme attribute set
• Handling the intent in the activity
DroidCon
Example: Defining Deep Links – Intent Filters
<!-‐-‐ airbnb://rooms/5259603 -‐-‐>
<activity android:name="com.airbnb.ShowRoom”>
<intent-‐filter>
<action android:name="android.intent.action.VIEW" />
<category android:name="android.intent.category.DEFAULT" />
<category android:name="android.intent.category.BROWSABLE" />
<data android:scheme="airbnb" android:host="rooms" />
</intent-‐filter>
</activity>
DroidCon
Example: Defining Deep Links – Handling the Intent
@Override
public void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.main);
Intent intent = getIntent();
Uri data = intent.getData();
String path = data.getPath();
}
DroidCon
Publishing – Do you have a website? <!–-‐ Google App Indexing -‐-‐>
<link href="android-‐app://com.yelp.android/yelp-‐app-‐indexing/biz/
PbwkBPAyw"/>
<!–-‐ Facebook’s AppLink -‐-‐>
<meta property="al:android:url" content="etsy://listing/190881511"/>
<!–-‐ Twitter’s Card -‐-‐>
<meta name="twitter:app:url:googleplay" value="etsy://listing/19881511"/>
<!–-‐ AppURL -‐-‐>
<link type="x-‐edition/android-‐newest" href="http://example.com/123"/>
DroidCon
Example: Publishing – Web to Native – Google App Indexing <link href="android-‐app://com.yelp.android/yelp-‐app-‐indexing/biz/
PbwkBPpiXqKQR7fPJvGAyw?
utm_campaign=biz_details&utm_medium=organic&utm_source=google"
rel="alternate" />
<link href="ios-‐app://284910350/yelp/biz/PbwkBPpiXqKQR7fPJvGAyw?
utm_campaign=biz_details&utm_medium=organic&utm_source=google"
rel="alternate" />
DroidCon
Example: Publishing – Web to Native Sitemap – Google App Indexing
<?xml version="1.0" encoding="UTF-‐8" ?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://grid6.us/example1</loc>
<xhtml:link rel="alternate" href="android-‐app://us.grid6/http/
grid6.us/example1" />
</url>
</urlset>
DroidCon
Publishing – only have an app?
• Publish Directly to Google using GoogleApiClient, from the Activity, during client run-time.
GoogleApiClient mClient = new GoogleApiClient.Builder(this). addApi(AppIndex.APP_INDEX_API).build(); // inside onCreate
AppIndex.AppIndexApi.view(mClient, <page data>); // inside onStart
DroidCon
Mobile Deep Linking
• Powerful for users • Can help drive growth, engagement and monetization
• Easy to implement
