Premkumar SeshadriApril 06, 2016

THE FUTURE IS ALWAYS BEGINNING NOW

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What do Organizations in these three groups have in common?

NationalSugar Refining

GROUP [A] GROUP [B] GROUP [C]

Among Fortune 500 in 2014, but not 1955

Among Fortune 500 in 1955, but not in 2014

Among Fortune 500 in both 1955 & 2014

DEAD SURVIVORS ENTRANTS

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Average life span of fortune 500 companies is reducing drasticallyAv

erag

e Ag

e of

Com

pany

at d

eath Average expectancy of a Fortune 500 company has

declined from around 75 years half a century ago to less than 15 years today, and heading towards 5 years

Source : American Enterprise Institute (AEI), 2014

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Digital Disruption has already happened and is IMPACTING YOU

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Digital Disruption is REAL. Expect a smack in your face

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Are you reading the SIGNS ??

UBERCALIFORNIAUSD 62 BN

XIAOMICHINA

USD 46 BN

AIRBNBCALIFORNIAUSD 25 BN

PALANTIRCALIFORNIAUSD 20 BN

SNAPCHATCALIFORNIAUSD 16 BN

DIDI KUAIDICHINA

USD 16 BN

FLIPKARTINDIA

USD 15 BN

SPACEXCALIFORNIAUSD 12 BN

PINTERESTCALIFORNIAUSD 11 BN

WE WORKNEW YORKUSD 10 BN

LUFAXCHINA

USD 10 BN

DROPBOXCALIFORNIAUSD 10 BN

THERANOSCALIFORNIA

USD 9 BN

ZHONG ANHONG KONG

USD 8 BN

SPOTIFYSWEDENUSD 8 BN

DJICHINA

USD 8 BN

STRIPECALIFORNIA

USD 5 BN

STEMCENTRXCALIFORNIA

USD 5 BN

SNAPDEALINDIA

USD 5 BN

OLAINDIA

USD 5 BN

WHO IS GOING TO BE YOUR

NEMESIS !!

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Waves of Digital Disruption

1995+MusicPhotographyVideo Rental…

2020+All safe havens will be subject to digital disruption…

2005+Print MediaTVTravelTeal-EstateHR…

2015+FinanceHealthcareAutomotiveReal-EstateRetailEducationTelco…

PERIPHERY UTILITY TOUCHING LIFE INVADING LIFE

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It’s a MASSIVE Disruption

And a Remarkable OpportunityYou have to Respond, React, Re-think & Re-skill

Digital Maturity EqualsAccording to Accenture and MIT, Higher Levels

More Profitability

26%

More Growth

9%

Higher MarketValuations

9%

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HOW WE WORK, MARKET & SELL

Planning StrategyMarketing CommunicationProduct DesignCustomer ServiceVision

Sales & Marketing Connected in Real-timeCustomers Led and Adjusted on the FlyEngaged LeadershipTechnology driven

We have to Re-Think

Old Ways New Ways

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Technology is the Biggest Play for Organizations Today

Every Company is a TECHNOLOGY Company

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Do we know what it means?

88%

Are undergoingDigital Transformation Efforts

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Elements of Digital Transformation

Source : MIT Sloan & Cap Gemini Research

Customer Understanding• Analytics-based segmentation• Socially-informed knowledge

Process Digitization• Performance improvement• New features

Digitally-modified business• Product/ service augmentation• Transitioning physical to digital• Digital wrappers

Customer touch points• Customer services• Cross-channel coherence• Self service

Performance management• Operational transparency• Data-driven decision-making

Digital globalization• Enterprise Integration• Redistribution decision authority• Shared digital services

Top line growth• Digitally-enhanced selling• Predictive marketing• Streamlined customer processes

Worker enablement• Working anywhere anytime• Broader & faster communication• Community knowledge sharing

New digital business• Digital products• Reshaping organizational

boundaries

• Unified Data & Processes• Analytics Capability

• Business & IT Integration• Solution DeliveryDigital Capabilities

CustomerExperience

OperationalProcess

BusinessModel

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Three steps Organizations should undertake to survive and thrive in the new era

Assess and select the right DIGITAL PLATFORM

Design and execute the plan for building TALENT PLATFORM

Digital Strategy drives digital maturity. Put in place a central ARCHITECTURE to determine ownership,

accessibility, ownership, compliance, privacy, security, and other risk

Deploy the right next generation PLATFORM tools and seamlessly integrate them with the legacy

systems. Digital platforms are developed with an eye on transforming the business

Smart digital organizations build skills to realize the strategy. Consider customers, citizens, vendors

and partners as extensions (and digital accelerators) of the talent platform

Define & Implement an enterprise wide DIGITAL STRATEGY

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Thank you

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