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Decipher has developed an “interactive dashboard” which allows clients to view and manipulate their market research data on the fly. Decipher has taken the clear visual medium of the data reporting dashboard concept even further by giving the user control over the way the market research data is presented and combined.
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WHY DO PEOPLECARE SO MUCH ABOUT CELEBRITIES?
WE’RE JUST AS CURIOUSABOUT HUMAN BEHAVIORAS YOU ARE.
OUR DATA
OUR DATA
2000 The year Decipher was founded
25 Years of senior-level experience
120 Number of employees
3 Offices (Fresno, Portland & LA)
0 Amount of work we outsource
OUR SERVICES
OUR SERVICES
Online Survey Programming
Sampling
Data Processing & Interactive Dashboards
Online Reporting
Custom Community Development
ONLINE SURVEY PROGRAMMING
And introducing
Beacon™BeaconSurvey & Reporting tools
EMERGING REPORTING STRATEGIESDATA MANAGEMENT & INTERACTIVE DASHBOARDS
ABOUT DECIPHER’S DATA PROCESSING TEAM
Full-time data processing staff
• Quantum powered
• Specializing in….
• Conjoint studies
• Large scale tracking studies
• Mixed-mode methodologies
Large scale data management and data mining services
TODAY WE’LL COVER
Traditional Data Management (where we started…)
• Data tabulations
• Database management
Technological Advancements (where we’ve been…)
• Online reporting & charting• Online reporting & charting
Data Management…Evolved (where we’re at…)
• Custom data management
• Interactive dashboard reporting
TRADITIONAL DATA MANAGEMENT (WHERE WE’VE BEEN)
• Coding (in Excel)
• Data tabulations (UNCLE, WinCross)
Remember the days of keypunching?Remember the days of keypunching?
• Excel or Access databases for normative data
TECH ADVANCES (WHERE WE’VE BEEN)
Client portal
• Single secure location
• Change management
• Field reporting
• Data reporting / data export
NO TOUCH
PROCESS( )• Data reporting / data export
• Report construction
• Projects stored indefinitely
• Multiple / custom access levels for projects
• Easy access to survey testing & editing, field monitoring reports,
data downloads and reporting environments
WHERE WE’RE AT…AND WHERE WE’RE GOING
DATA MANAGEMENT TODAY
• Data automation
• Typing/segmentation tools
• Database generation
EVOLVED!( )• Database generation
• Database management
• Style formats
INTERACTIVE DASHBOARDS
Benefits…
• Resources
• Timing
• Post Processed Data
• Customization
• Trackers
Scenario Approaches
DEMO TIME!
COMING SOON….
Cross platform
Totally no-touchMobileMobile
Access from any mobile device
WE’D LOVE TOPARTNER WITH YOUPARTNER WITH YOUTO GET TO THE RIGHT DATA
BY ASKING THE RIGHTQUESTIONSSTARTING WITHSTARTING WITH
WHY?
