Steven Citron-PoustyTechnology Evangelist, deCarta

OMG! HOW COULD THEY COMPETE WITH THEIR DEVELOPERS?

SHOCK!!!

Evil?

Voice of Reason

“You should expect that the platform you’re building on top of to do something that’s not in your interest,” Wilson said. “If you’re going to stay on top of that platform forever you might wake up one day to find that the owner of the platform is competing with you and that sucks.”

http://gigaom.com/2011/06/07/fred-wilson-to-devs-expect-platform-owners-to-work-against-you/

By h.koppdelaney on flickr

Consumer Facing Pure Platform

Started as an app Started as an platform

Power Mashups Power Branded Apps

Platform as an extension ala Mark Suster Platform as a service

By Roland on flickr

By raneko on flickr

Consumer

By yibadau on flick

Platform

Powering Samsung bada LBS

Some examples from deCarta

Full Stack with Carriers

By bufferchuck on flickr

Moving

Forward

Well, I've been afraid of changing

'Cause I've built my life around you

By Orin Zebest on flickr

Not your best signal

Click icon to add full page picture

By Julianmeade on flickr

ClearBoundaries

By ehnmark on flickr

Over-communicate

By bad9brad on flickr

Be ClearWhat YouExpose

Don’t be

theGrape