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Dearly Departed
PROJECT REPORTCOMM 2323Diana Contis3285719
The BriefKey stakeholders: Robyn Ravlich ABC Radio National Racquel Duran & Multicultural Arts Victoria
Key considerations: Type of content produced by the ABC Radio National and their content/audience: RN
identifies itself as a broadcasting service ‘where people can hear the latest in science, books and publishing, religion, social history, the arts and current affairs’
Dearly Departed: A Common Thread
What binds our stories together?
The project will investigate what it means to celebrate The Day of the Dead in Australia and uncover the social and
cultural implications of the festival in regards to globalisation and cultural interchange. The Mexican-
Australian perspective on the celebration will no doubt be a common thread found in everyone’s work.
Transmedia Storytelling
Key characteristics of successful transmedia storytelling:
Multiple mediums/platforms Interactivity Active audience/audience involvement Well-designed: Aesthetically pleasing and visually
engaging Easy to navigate Encourage conversation via social platforms -
Facebook, Twitter, Blogs etc.
Comparable Online Projects
The Dragon ChildrenSBS web documentary asking the question: What’s behind
the success of Chinese-Australians?
Why is it a good example?Good use of categories (chapters)
Easy to navigateVisually pleasing
Photography and basic design are simpleSimilar content: focus on telling intercultural stories
featuring everyday people
An appropriate example: SBS ‘Multimedia’ Web Documentaries
Techniques that could be used in ‘Dearly Departed’:
Categories: used to organise content and allow audiences to choose stories of most relevance to their interests
Simple design that doesn’t overwhelm
Links to Facebook & ABC Pool easily accessible to encourage conversation with viewers
Design Skeleton (excuse the pun) - Proposed Categories
Altar Calaveras
Music La Llorona
Personal stories detailing the way Mexican-Australians celebrate the festival (stories of family)
Stories about the music of The Day of the Dead.
Stories about artwork (Calaveras poems, La Catrina)
The tale of La Llorona
Although influenced by an audio feature, ‘Dearly Departed’ will develop into a largely visual work that will aim to integrate many different stories and concepts under one common thread:
the Mexican-Australian view of The Day of the Dead.
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