Embed Size (px)
DESCRIPTION
Disney parks are built using their Four Keys of The Kingdom: Safety, Courtesy, Show and Efficiency. This talk will show examples of how Disney have applied these four keys within their parks and what lessons web developers can learn from them.
Citation preview
missgeeky.com@mseckington
DDD: Disney Driven Development
Melinda Seckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
Disney II: Disney Harder
missgeeky.com@mseckington
12 Geeks 2 Weeks
Villa in Orlando
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
The Keys to the Kingdom
Tour
missgeeky.com@mseckington
A brief history about Walt Disney World
missgeeky.com@mseckington
1955 Disneyland
Anaheim, California
missgeeky.com@mseckington
1965 Disney buys land with dummy
corporations near Orlando
missgeeky.com@mseckington
1966 Reedy Creek
Improvement District
missgeeky.com@mseckington
Two cities: Reedy Creek
Bay Lake
missgeeky.com@mseckington
1966 Walt Disney dies
of lung cancer
missgeeky.com@mseckington
1971 Magic Kingdom
missgeeky.com@mseckington
missgeeky.com@mseckington
The Keys to the Kingdom
Tour
missgeeky.com@mseckington
Disney’s Four Keys
missgeeky.com@mseckington
Safety
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
“You don’t build it for yourself. You know what the people want and you build it
for them.” !
~ Walt Disney
missgeeky.com@mseckington
Anticipate what your users want
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
SafetyCourtesy
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
“You can design and create, and build the most
wonderful place in the world.
!But it takes people to make
the dream a reality.” !
~ Walt Disney
missgeeky.com@mseckington
Be human Be personal Be friendly Be honest
missgeeky.com@mseckington
Don’t be a robot
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
SafetyCourtesyEfficiency
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
“I don't want the public to see the world they live in while they're in the Park.
!I want them to feel they're
in another world.” !
~ Walt Disney
missgeeky.com@mseckington
Hide away the technicalities
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
SafetyCourtesyEfficiencyShow
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
Smell
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
Illusion
missgeeky.com@mseckington
missgeeky.com@mseckington
Cast members
missgeeky.com@mseckington
missgeeky.com@mseckington
missgeeky.com@mseckington
"Disneyland is the star, everything else is in the
supporting role.” !
~ Walt Disney
missgeeky.com@mseckington
missgeeky.com@mseckington
Be magical
missgeeky.com@mseckington
missgeeky.com@mseckington
Disney’s Four Keys
missgeeky.com@mseckington
SafetyCourtesyEfficiencyShow
missgeeky.com@mseckington
Don’t be a robot
Anticipate what your users want
Hide away the technicalities
Be magical
missgeeky.com@mseckington
“Do what you do so well that they will want to see it again
and bring their friends.” !
~ Walt Disney
missgeeky.com@mseckington
https://www.flickr.com/photos/philliecasablanca/6315730638/ https://www.flickr.com/photos/macahanc6r/6609176703/ https://www.flickr.com/photos/mattlori/5016262436/ https://www.flickr.com/photos/21684795@N05/2315097031/ https://www.flickr.com/photos/108488366@N07/12173107026 https://www.flickr.com/photos/63631877@N00/4518237312 https://www.flickr.com/photos/randar/11237455296 https://www.flickr.com/photos/expressmonorail/6773612093 https://www.flickr.com/photos/toursdepartingdaily/6861527930/ https://www.flickr.com/photos/expressmonorail/2366460934 https://www.flickr.com/photos/markwdw85/9310262266 https://www.flickr.com/photos/pdamsten/9587145923 https://www.flickr.com/photos/tombricker/7171187414 https://www.flickr.com/photos/nicholasputz/4981480677 https://www.flickr.com/photos/bookgrl/2386584804 https://www.flickr.com/photos/expressmonorail/4615231290 https://www.flickr.com/photos/scottrsmith/8201564176 https://www.flickr.com/photos/expressmonorail/6110050119 https://www.flickr.com/photos/iceninejon/3084075275 https://www.flickr.com/photos/jhofmann69/4630079170 https://www.flickr.com/photos/justininsd/7351546386 https://www.flickr.com/photos/brettkiger/12412004395/ https://www.flickr.com/photos/scott-wurzel/8675427612 https://www.flickr.com/photos/brettkiger/13240718334 https://www.flickr.com/photos/sthomasphotos/7266936534 https://www.flickr.com/photos/andreassolberg/433734311 https://www.flickr.com/photos/scottrsmith/14123425142
missgeeky.com@mseckington
Any questions?
