‘YES’ to sustainable development summit

1st November 2011 David Tittle, Chief Executive, MADE

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“The government attaches great importance to the design of the built environment. Good design is indivisible from good planning and should contribute positively to making places better for people. The government’s objective for the planning system is to promote good design that ensures attractive, usable and durable places. This is a key element in achieving sustainable development.” — Draft National Planning Statement, August 2011

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urban design london

the value of good design

Health Children Environment Community

Homes Climate Change

Mitigation Business Inclusion

Economy Road Safety Crime

Prevention Sustainability

urban design london

the value of good design

Business

Economy

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growth and design quality

intrinsic property value value from better public realm retaining ‘people who can’ understanding the drivers of the economy

1. intrinsic property value

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‘It’s what attracts people to a property in the first place.’ ‘Even more important now–the most important thing is

getting someone interested.’ ‘At times like this, design is something that can be used as a

real selling feature.’ ‘Well-designed properties are the only ones that are moving

at the moment.’ ‘Impression is important with offices.’ ‘People are looking for something with character and good

space for money.’ - 2009 Places Matter! survey

urban design london

2.value from better public realm

Better streets result in higher market prices. Research shows that in London an achievable improvement in street design quality can add an average of 5.2 per cent to residential prices … and an average of 4.9 per cent to retail rents.

Business

urban design london

2.value from better public realm

In Sheffield the Grade 1 listed town hall was refurbished and public square around it has been upgraded. Two further public squares, Millennium Square and St Paul’s Place were created. The first commercial office building at St Paul’s Place was pre-let at a record rental level for the city. Vacant and underused sites near City Hall are being developed brining new jobs and prosperity to the city

Economy

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3. people who can

people who can choose better places to live

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“The competitiveness of the West Midlands depends on the ability of the region to retain and attract graduates who can bring innovative ideas that will encourage business growth. - Advantage West Midlands 2009

A 10% increase in the proportion of an area’s adult population with a BA in 1980 predicts 6% more income growth between 1980 and 2000. As the share of the population with college degrees increases by 10%, per capital gross metropolitan product rises by 22%. - Edward Glaeser (based on US Census bureau data)

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[in 2010]“The number of Black Country residents with degrees reduced by 3,640 people.” — The Black Country State of the Sub-Region Overview February 2011

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4. the drivers of growth

“On average as the share of a country’s population that is urban rises by 10%, the country’s per capita output increases by 30%. Per capital incomes are almost four times higher in those countries where a majority of people live in cities than in those countries where a majority of people live in rural areas.” - Edward Glaeser (based in UN population data)

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“Our major metros already generate more than three-quarters of our gross domestic product…the next economy will be largely metropolitan, in form and function. 100 metropolitan areas that after decades of growth take up only twelve percent of our land mass, but harbour two-thirds of our population and generate seventy-five percent of our gross domestic product.” - Bruce Katz, Vice President and Director of the Metropolitan Policy Program at the Brookings institution 2010

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