THE IMPACT OF DATA INDISPLAY ADVERTISING

Dirk HENKEManaging Director Eastern Europe

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IN THE YEAR 1960

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15 BillionRTB requests / per day

RTB-Based online display ad sales

Non RTB-Based

RTB IS ONLY ONE WAY TO BUY DISPLAY STILL A SMALL BASE

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Confidential

Source IDC (International Data Corporation) - 2011

2010 2011 2012 2013 2014 2015

2.94%8.31%

14.13%18.80% 22.41% 25.65%

USA

UK

DE

FR

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5%Estimated RTB share in displaybuying in Russia in 2013*

*Source: IAB Russia

PERSONALIZED ADS

IN REAL TIME

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7000Banners created / each second

OUR GOAL:MAKING DISPLAY PERFORM

8

THE RIGHT USER AT THE RIGHT TIMEWITH THE

RIGHT MESSAGE

OPTIMIZED FOR SALES. BILLED ONLY WHEN A USER CLICKS

BUY

BUY

9

DemographicsAge, gender, wealth

Social

BrowsingWebsites, time of day/week

EnvironmentLocation, weather

KeywordsGeneral intent, specific intent

Onsite behaviorProducts, shopping basket, check out, CRM

RUN.com

The shop online only for runners

RUN.com

The shop online only for runners

Criteo’s engine combines the most relevant data to address the right message

3.ENGAGETHE RIGHT PERSONALIZED MESSAGE

REAL TIME DATA ANALYSISFOR REAL-TIME DECISION MAKING

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Butons

all original #represent

SHOP NOW

ColoursBackgroundLayout

WARM MEETS LIGHT

SWEET NOTHING

ADDIDAS IS ALL IN

ALL ORIGINALS #REPRESENT

Slogans

JOIN NOW

SEE MORE

CLICK HERE

Call to actions

Opt-out link

SEE MORE

JOIN NOW

SEE MORE

CLICK HERE

SHOP NOW

SHOP NOW

JOIN NOW JOI N NOW

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PERSONALIZEDADS

11

MATCHES SEARCHERS’ INTENT

WITH PERSONALIZED BANNERS

AT THE PRODUCT LEVEL. X6CTR vs RON

REAL TIME PROCESSING OF

« BIG » DATA

PROCESSING HUGE AMOUNTS OF DATAEVERY DAY

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SOME « BIG » NUMBERS AT CRITEO

CRITEO STATISTICS

BENCHMARK STATISTICS

EVERY SECOND OF THE

DAY

500KHTTP requests /

sec. (peak)

http://

170K requests /

sec. on RTB

12700 pictures /

sec.

7000 banners / sec.

€

783 app downloads /

sec. on iStore

11 K facebook

posts / sec.

1666 tweets /

sec.

33 K searches /

sec.

SOURCE : HTTP://NEWS.INV ESTORS.COM

• 5 TB more data / day

= 5124 Go

• More than 2 Petaoctets

(2000 Teraoctets) of

Storage Big Data

• Time for a RTB request

processing : less than

10 milliseconds

AROUND 2000 SERVERS

7 DATACENTERS ON 4

CONTINENTS

500 000 HITS PER SECOND

TRANSIT : > 15 GBIT/S

7000 BANNERS CREATED

EACH SECOND

HADOOP CLUSTER :

2 PETABYTES INCLUDING

160 NODES

MORE THAN

170 000 PEAK RTB

14

CRITEO BACKSTAGEA TECH COMPANY

ENGINEALGORITHM PREDICTION & RECOMMENDATIONS

AUTOMATIC BUYING

ADVERTISERS & PUBLISHERSALGORITHM TRANSPOSITION / BANNERS

ADVERTISERS & PUBLISHERS PLATFORMS

NEW PRODUCTSCO-MARKETING / CRITEO KEYWORDS / UPPER FUNNEL

AND MORE TO COME…

INFRASTRUCTURE & SCALABILITY24/7 SERVICE / HADOOP TECHNOLOGY / HPC…

7 DATACENTERS

SALES & BIZ DEVACCOUNT STRATEGISTS / SALES

MEDIA BUYERS

BUSINESS INTELLIGENCEADVERTISER ANALYSIS AND OPTIMIZATION

REPORTING TOOLS AND METRICS

INTEGRATION & SUPPORTPROJECT MANAGEMENT AND COORDINATE

MAJOR CLIENT INTEGRATIONS

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QUESTIONS ?

16

THANK YOU!

Dirk HENKE

Contact: d.henke@criteo.com