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Data Mining The Social Web By Gary Short Developer Evangelist Developer Express

Data Mining the Social Web

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ESUG 2011, Edinburgh

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Page 1: Data Mining the Social Web

Data  Mining  The  Social  Web  

By  Gary  Short  Developer  Evangelist  Developer  Express  

Page 2: Data Mining the Social Web

Introduc>on  

•  Gary  Short  •  Developer  Evangelist  •  [email protected]    •  [email protected]  •  www.garyshort.org  •  @twiCer  

Page 3: Data Mining the Social Web

What  About  You  Guys?  

Page 4: Data Mining the Social Web

Why  Bother  Data  Mining  The  Social  Web?  

Page 5: Data Mining the Social Web

How  do  we  Data  Mine  The  Social  Web?  

Public  API  

Data  Store  

Analysis  

Visualise  

Beyond  Visualisa>on  

Page 6: Data Mining the Social Web

My  Set  UP  

Public  API  

cUrl  to  file  

Preprocessing  

Store  to  CouchDB  

Analysis  &  Visualisa>on  

Page 7: Data Mining the Social Web

Today’s  Sample  

•  ~6,000  tweets  •  Men>on  – Apple  – Google  – MicrosoS  

•  Doesn’t  include  last  night’s  announcement  J  

Page 8: Data Mining the Social Web

Lexical  Diversity  

Page 9: Data Mining the Social Web

Compe>>ve  Analysis  

Page 10: Data Mining the Social Web

Lexical  Diversity  by  Brand  

Page 11: Data Mining the Social Web

Top  10  Popular  Words  

Page 12: Data Mining the Social Web

Top  10  Posters  by  Volume  

Page 13: Data Mining the Social Web

Propor>on  Of  Geo  Coded  Tweets  

Page 14: Data Mining the Social Web
Page 15: Data Mining the Social Web

Ques>ons  

•  [email protected]  •  [email protected]  •  @twiCer  


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