Upload
abiba-systems
View
468
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
© Abiba Systems | www.abibasystems.com
The Data Differential
Sep 24 – 25 2011, Bangalore
Sathya Karthik R CEO & MD
ABIBA Systems
© Abiba Systems | www.abibasystems.com
Voice – A commodity
Telecom
Multi SimLow ARPU
Low Loyalty
Competition
High MoU
© Abiba Systems | www.abibasystems.com
ARR
Gross margins
Transactions (Volume/ user)
Differentiation
Customer Stickiness
Voice VAS/ Data
3
70%
30
Medium to High
High
0.4
90% (Net of IUC)
450
Low
Low
Realize the potential from VAS to improve revenue, profitability and customer loyalty
© Abiba Systems | www.abibasystems.com
106.5 97.88
135
96
67 71.5
2630
21
30
27
10
0
5
10
15
20
25
30
35
0
20
40
60
80
100
120
140
160
South Korea Japan Germany USA China India
Penetration (%) VAS Share …
*All figures are indicative. Source: Deliotte report
Matured marketshave adopted VASas a revenue driver
© Abiba Systems | www.abibasystems.com
Mobile Penetration
VAS Share to Revenue
120%
130%
21%
31%
0%
5%
10%
15%
20%
25%
30%
35%
114%
119%
124%
129%
2008 2010
Western Europe
31.00%
56.00%
8.20%
11%
0%
2%
4%
6%
8%
10%
12%
0%
10%
20%
30%
40%
50%
60%
2008 2010
India
*All figures are indicative. Source: ITU, Budde
When is inflexiongoing to happen inIndia?
© Abiba Systems | www.abibasystems.com
Telecom Tomorrow
Basic VAS
P2A
Mobile Apps
Social Networks
Mobile Internet
M -Commerce
Social Empower
ment
VAS – The Future
© Abiba Systems | www.abibasystems.com
PresentINR
158 BnSize of the Indian VAS market at present
Future
INR
671 BnSize of the Indian VAS Market by 2015
Increase in VAS ARPU in the next 5 years
31% VAS share to the wireless revenue by 2015
48%
© Abiba Systems | www.abibasystems.com
Handset ManufacturerNetwork Operator
Revenue Flow
Service/Data Flow
Source: IMRB Report
Content Delivery Entities
Owner
Technology Enablers
Platform Providers App ProvidersAggregator
© Abiba Systems | www.abibasystems.com
Ad - hoc Reports
Basic Analysis
Elementary Profiling
Untargeted campaigns
Conventional data sources
Basic - Not leveraging the power of data
© Abiba Systems | www.abibasystems.com
Value
Volume
“Value” based offerings are expected to rise in the future catering to niche segments.
A balance between ‘Value’ and ‘Volume’ is the key.
High Value Low Value
© Abiba Systems | www.abibasystems.com
Response Modeling
Micro Segmentation Campaign Uplift Forecasting
Social Network Analysis Text Analytics
Mobile App Analytics
Category Management
© Abiba Systems | www.abibasystems.com
P-P SMS InformationEntertainmentData
P-P SMS InformationEntertainmentData
P-P SMS InformationEntertainmentData
Response
High ARPU customers
Profile
© Abiba Systems | www.abibasystems.com
Practical ValueLow High
High
Urban Shift
Pe
rce
ive
d V
alu
e
Practical ValueLow High
High
Practical ValueLow High
High
Source: IAMAI report on MVAS
Rural Shift
Pe
rce
ive
d V
alu
e
Practical ValueLow High
High
© Abiba Systems | www.abibasystems.com
Business
Soci
al
Entertainment
Spo
rts
Number of Subscribers: 15kOperator: Airtel, VodafoneRegion: NCR
Number of Subscribers: 20kOperator: VodafoneRegion: Bangalore
Number of Subscribers: 10kOperator: Idea, AirtelRegion: Chennai
Number of Subscribers: 50kOperator: Tata, VodafoneRegion: Mumbai
© Abiba Systems | www.abibasystems.com
Solution
Analytics
Deployment Engagement
Conventional
Tools Driven
Technology Focused
In house
Outsourced
Embedded
Domain
Business Driven
Technology as Enabler
On premises
Higher Capex
Better control
SaaS Model
Low Capex
Shared Model
© Abiba Systems | www.abibasystems.com
IncreaseROI
Increased VAS
penetration
Revenue
Uplift
Increased Cross Sell /
Up Sell of VAS Services
Increased
Stickiness
© Abiba Systems | www.abibasystems.com
Thank you
Email : [email protected] us at www.abibasystems.com