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Data Integration for Retailers and Manufacturers Facing System Overload

Featuring valued customer

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What’s Your Pain Point?

• A major client or supplier is asking you to exchange EDI or XML

• You are upgrading your ERP system and need to rewrite all of your data translation maps

• Your current data integration solution is out of date and is no longer supported

• Resources are tight. You need every tool you bring into IT to do more than just satisfy one project Image courtesy of Wildbeast1 on Flickr

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Modern Data Management Project Planning Questions

How will this

project affect

my other

systems?

On-premise

Or

cloud?Can we afford

this project?

Do we have the

personnel to

complete this

project?

What else

can we do

with this

solution?

Image “Confused” courtesy of Fred Seibert

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Benefits of Data Integration

SAVE MONEY– Eliminate paper

• eliminate lost mail or garbled faxes• reduce paper, printing and postage costs • reduce paper document processing and filing costs

SAVE TIME– Eliminate document re-keying

• eliminate human re-keying errors (1% to 3%)• faster document processing means faster capture of

sales recognition and payments

INCREASE COMPETITIVE ADVANTAGE– Better visibility

• electronic data can be processed at any time• data lets you know, plan and respond to market

conditions

– Higher score-carding• streamline their supply chain processes• provide your clients with higher system visibility

– Use the software for A2A and B2B

2008 Aberdeen report

“A Comparison of Supplier Enablement Around the World”

showing savings of EDI in average PO requisition processing costs

Paper EDI

North America

$37.45 $23.83

EMEA $42.90 $34.05

APAC $23.90 $14.78

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Liaison’s Three Pillars of Data Solutions

5

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On-Premise Software Used at Tastykake

6

Communications server software. Provides AS2 connection. Access to data repository. Proactive alert notifications.

Universal data translator. Supports EDI, XML, data file, database and custom report view formats.

Stores all documents sent and received through system. Archive. Used to store all data translation maps and versions.

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Let’s Meet Jonathan Duffy

Jonathan Duffy

Director of Applications

• Jonathan has been with Tastykake for 7 years

• Jonathan has been involved with EDI integration and general data management for 6 years

• Jonathan has over 10 years of IT service and management experience

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About Tastykake

• Philadelphia icon since 1914

• Tastykake makes both branded and private-label products

• Tastykake has over 100 products in its branded catalog

• Tastykake bakes over 4.8 million cakes, donuts, cookies and pies each day

• Tastykake is now part of the Flowers Foods Family

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Drivers To A New EDI System

In 2004, Tastykake replaced an older ERP system with SAP1.

A private-label contract with a major North American retail organization forced the EDI to ERP integration issue2.

Tastykake’s previous EDI software couldn’t keep up with the level of sophistication needed and the volume of data that was coming

3.

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2005: EDI Needs Statement

Resource Reality:

“<1 person dedicated to EDI for a $250 million operation”

Vision Statement:

“Powerful, intelligent process automation was the key”

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Factors for Initially Choosing Liaison

• Value 1 – “The price was right.” Liaison’s software equaled the cost of annual maintenance from the other contenders.”

• Value 2 – “The software allowed Tastykake to fully automate their EDI integration process.”

• Value 3 – “It had all the functionality we needed and more”

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EDI Results Using Liaison’s Software

• 20 active large, commercial trading partners

• Delta converts EDI into SAP IDocs or custom file formats for integration– Outbound

• 810s – more accurate invoices = more timely payment– Inbound

• 820s – faster cash application• 850s – immediate visibility to private label demand

• ECS connects Tastykake to its trading partner community through Liaison’s VAN, FTP, AS2 and SMTP for message delivery

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Expansion to Nontraditional EDI

• Industry defined and customer specific XML easily created from:– Sample file– DTD– XSD

• Customer custom formats (i.e. CSV)

Continued Focus on Invoicing & Check Remittance

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Tastykake’s Versatile IT Department

Jonathan’s team oversees all enterprise applications including:

– SAP ERP – BI – Portal – Manufacturing Integration – Mobile Sales software – EDI – Warehouse Management– Integration between those systems

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Expansion of Data Integration:Scan Based Trading

Grocery stores are stocked up to five times per week by independent distributors.

Shelves are stocked through vendor managed inventory.

Handheld data is uploaded and integrated to Tastykake’s SAP system nightly.

Store Inventories are periodically taken by independent distributors.

Using Delta and ECS details of daily deliveries and inventories are transmitted to a 3rd Party Scan Based Trading Partner.

Retailers transmit register scan sales to 3rd party.

Tastykake receives back register scan data and store inventory reporting.

Business Benefits

• Improved retailer relationships

• Reduced time in store

• Improved visibility to product sales and inventory

No Additional Integration Software Costs

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Expansion of Data Integration:Trade Promotion Management

Sales personnel analyze and create promotions on hosted third party site.

Promotions are approved and then sent to Tastykake throughout the day.

Data is loaded to both the SAP system and handheld computer systems.

New promotions are used on invoices created by sales distributors via handhelds.

Using Delta and ECS customer and product data is transmitted via XML.

Detailed invoice and promotional history is transmitted via CSV.

Approved promotions are sent in from 3rd party via XML.

Business Benefits

• Improved promotion effectiveness

• Data entry for promotions in the hands of those who set them up

• Enhanced analytics and reporting on past promotions

No Additional Integration Software Costs

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Business Results

• Tastykake processes 45,000 invoices per week30% of which flow through Delta/ECS in some way

• Cash is applied and invoices are cleared from accounts in seconds

• Allowed Tastykake to fully support vendor-managed inventory practices

• Scan-based trading system data and automated reconciliation flows through Liaison Delta and ECS

• All trade promotions come to Tastykake via Liaison Delta and ECS

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Solutions

• Data Integration• Data Management • Data Security

Multinational

• Global headquarters in Atlanta• European offices in Finland,

Netherlands, Sweden, UK• More than 7000 customers

worldwide in over 46 countries

Visit Tastykake here

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