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How people pitch
● Irrelevant stories
● Uninterested media
● Bad timing
● One-size-fits-all
[email protected] · @shlema
There’s a lot of data out there
● Aggregators
● Newsletters
● RSS feeds
● Social media
[email protected] · @shlema
Example: ProCEEd > Newsletter
● CEE tech news
● 1,500+ headlines
● English and local languages
[email protected] · @shlema
Let’s add some contextMainstream:
The Next Web
TechCrunch
Ars Technica
Tech.eu
Wired
etc.
Niche:
Bitspiration
Arctic Startup
EWDN/UADN
150sec
Startup Lithuania
etc.
[email protected] · @shlema
Polish tech, as seen in mainstream media
● Two stories per month
● Mostly funding and M&A reports
● TechCrunch and Tech.eu account for half of the stories
● You (well, all of us) can do better
[email protected] · @shlema
There are ways
Tools you can use● RSS is your friend
● Index.co
● CrunchBase
● Google News
● Techmeme
[email protected] · @shlema
Pitch something new
● If the journalist wrote about something three days ago,
don’t pitch them a similar story
● Follow the journalist’s long-term beat, not a one-off piece
● Find new angles
[email protected] · @shlema
Do not violate people’s privacy● You can get anyone’s cell or private email — but should you?
● No nagging on social networks
● Don’t send countless “follow-ups”
[email protected] · @shlema
That’s about it.
Any questions?
