DANGEROUS LANDS Surviving Social Media

GTCC Clubs Council

5 March 2012

Connie Buterbaugh

Darren Lipman

00:00:60 and counting

• 98,000+ Tweets

• 510,040 comments on Facebook

• 25 hrs of video added to YouTube

• 6,600 pictures uploaded to Flickr

• 350,000 minutes of Skype calls

• 160,000,000 emails sent

• 694,445 searches on Google

Source: Miles, Mitch “SOCIAL MEDIA & YOUR PROFESSIONAL BRAND”

Truth & Lies

xkcd: “Climbing”

• Not everything is as it seems.

• It’s easy to get caught up in chaos.

#1 Way to Get Fired

Kevin Colvin

• Emailed his boss at work

saying “something came

up at home and I had to

go to New York”

• Posted this picture on his

Facebook page

• His boss replied saying

“hope everything is okay

in New York. (cool wand)”

Source: Miles, Mitch

#1 Way to Get Kicked Off Your Team

Luke Caparelli

• Wake Forest running back

• Threatened to “blow up campus” with an Uzi “locked and loaded”

• Said he wouldn’t hurt anyone on campus or the school, but he still got kicked off the team.

Source: ESPN, “Wake Forest’s Caparelli”

#1 Way to Lose an Offer

Connor Riley

• Offered a job working at Cisco

• Complained about the commute and salary on Twitter

• A Cisco employee found her Tweet

• She lost the offer

Source: Miles, Mitch

CONCLUSION?

SOCIAL MEDIA IS

DANGEROUS

But we CAN survive!

Private Matters

• Social media sites commonly set their

default at little to no personal privacy.

• You must change these settings yourself!

Common Sense

• If you wouldn’t say it to someone’s

face in person, don’t say it online.

• Don’t use Facebook while half-

asleep, angry, or inebriated.

• Wait 5 MINUTES before hitting enter,

clicking send, or posting anything!

More Common Sense

• If you need to add a parental

advisory, keep it off your page!

• If you’re talking to only one person,

talk to them via messages instead.

• Remember: Everything online is there

forever, no matter where you post it.

Social Media @ School

• You represent the school—if you

wouldn’t do it on campus or in a

classroom, don’t do it online.

• Do not attack people or their ideas.

• Do not spam groups with off-topic

posts—stay focused on the page.

Social Media @ School

• Personal matter? Personal page!

• Keep it G or PG unless academically

relevant, but be prudent when

deciding if it’s necessary or not.

• Use proper grammar, capitalization,

and punctuation—you ARE in college.

Comments? Questions? ATA – be AUTHENTIC, be TRANSPARENT, be ALTRUISTIC, and you will find enough success in Social Media to have a satisfying career and experience.

Nils Montan