1. Daily Deal BuilderMembers Training Webinar November 30th, 2012 Your presenters, Marc Horne & Tyler Horne

2. We are going over Daily Dealing Abroad Raising All Conversion Rates Strategic Partnerships 3. Daily Dealing Abroad 4. The Primary differences to take into accountwhen running a deal site outside the USA:Commission Based Workforces The rest of the world does not tip in the sameway that the USA tips. Daily deals often depend on servers to generate wages from theirtips.Turnover Rate Folks often stay longer in restaurants in Paris, Amsterdam, & other partsof world. Dinner often times IS the nights activity.Local laws & Regulations Due proper due diligence on local laws relating tocoupons, expiration dates, eCommerce, etc.Language Barriers Do you want to market to tourists?Upsells & Strategic partnerships Trip Advisor, tourism companies? Whocomplements what you are doing? 5. Online sales numbers are crushing all pastresults and NOW is the time to lock indeals, put up offers, drive traffic, and grow.Cyber Monday saw a 30% growth in online sales over CyberMonday in 2011.More than 18 percent of consumers used a mobile device tovisit a retailers site, an increase of more than 70 percentover 2011.IBM also found that online sales on Thanksgiving grew by 17.4 percent followed by Black Friday where sales increased 20.7 percent over last year. 6. Get More Sales Carefully craft your headlines and offer copy. Use high quality and engaging images, & video Adjust price points. Repeat campaigns: Set yourself up to run multiple deals with a merchant you lock in. Study previous deal and maximize effectiveness. Model what works , but stand apart. 7. Raising Merchant Conversion Rates Be different. Be innovative. Lock in Deals. It doesnt have be a typicaldaily deal scenario (any type of deal, i.e. photography, videography,email management, website creation, marketing help, etc ). Separate yourself from your competition and the major players.Businesses are much more aware of how Groupon works than they usedto be. They are also aware of the risks associated with running a deal,most notably the possibility to lose money. Use this component to your advantage. You are not Groupon. You arenot Living Social. Dont try to be. Use your smaller than 100 millionperson user base to your advantage. Use your flexibility to youradvantage. Tweak your rates, make it work for the business. Put primary energy into making the merchants happy. 8. Always work to use concrete statisticsand data to push your case. 80% who purchase daily deals are new customers (Rice) 40% average upsell or "lift" (Forbes) 65% of new customers return to the business (Lightspeed Research) 77% of businesses will offer more than 1 daily deal (Merchant Circle) More than 20% never gets redeemed (Rice) 9. Your Pamphlet 10. Primary Benefits enjoyed byMerchants who use Daily Deals 1. Influx of new Customers 2. Increased Brand Awareness 3. Ability to break into newer markets 4. Quick Cash Inflows 5. Ability to increase revenues in slower periods 11. Primary Benefits enjoyed byMerchants who use Daily Deals 6. Upsell Opportunities 7. Cheap advertising solution/ Low customer acquisition costs 8. Keeps business looking busy 9. Social media buzz 10. Word of Mouth advertising from Deal Users 12. Capitalize on the benefits and work to remove & overcomethe complaints 13. Primary complaints fromMerchants who use Daily Deals 1. Low Customer Loyalty 2. Deal-Hungry Customers 3. Brand Devaluation 4. Low Margins/Large Commission Structure 5. Negative Online Reviews 14. Primary complaints fromMerchants who use Daily Deals 6. Pushy Daily Deal Site Salespeople 7. Unmanageable Influx of Customers 8. Inability to capture customer information 9. Cannibalization of existing customer base 10. Difficulty in tracking loyalty of deal-users 15. Help businesses overcome lowcustomer loyalty Thank the customer for their purchase and congratulate them. They were excited when they bought the deal and oftentimes, folks will getbuyers remorse; so its important to keep them excited and thankful thatthey ordered. When the new customer leaves the business, ask to seethem again soon and give them incentives to come back. Send them offwith a we want to see you again pamphlet. 16. Help businesses overcome lowcustomer loyalty Gather feedback and testimonials as early as possible. When someone publically states that they are pleased with a business,they are much more likely to internalize this feeling and stand behind thebusiness at all costs. Encourage and most importantly incentivize newcustomers to provide a review so that you can continually better yourbusiness. 17. Help businesses overcome lowcustomer loyalty Provide an excellent product and service. This is the most important factor. The number one reason why peoplebecome a repeat customer is because their expectations were exceededand they were treated with respect, courtesy, and honesty. Serving someone who only paid 50% of your normal cost oftentimes canfeel like you are getting ripped off and make you subconsciously notdeliver as well as you normally would. The exact opposite needs tohappen. Blow expectations out of the water. Go out of the way to makethat new customer feel special. Ensure service is delivered at peakperformance. 18. Help businesses overcome lowcustomer loyalty Offer upsells and one-time offers that make sense. I always like to discuss GoDaddy, the domain registrar, when speakingabout upsells. You visit GoDaddy to buy a domain name and expect topay around $10. Before all is said and done, GoDaddy has offered youover $1200 of additional services to add to your order. The importantcomponent is that each of the upsells that they offer actually makessense. What additional products or services would make sense for yourbusiness to upsell a customer? After buying a hotel stay, it would makesense to be upsold various activities to do surrounding the hotel,transportation, or an upgraded room. The easier you can make the upsellprocess, and the more complimentary the upsell is, the more likely folkswill buy your upsell. 19. Help businesses overcome lowcustomer loyalty Follow up with the new customer. Communicate with your new customers. Be real with them. Provideupdates, coupons, announcements, and always work to reinforce valueand a reason to re-visit your business and bring friends withthem. Whenever communicating with a customer, offer somethingextra. Dont miss opportunities to remind people whats new and goodabout your business. Following up properly means that you need todevelop a customer database and use it often. Follow up via multiplechannels such as email, Facebook, text messages, Twitter, LinkedIn,Pinterest, etc. 20. Help businesses overcome lowcustomer loyalty Paint a picture of future purchases. Let your customers visualize what new purchases with your company willbe like. Remind them how much they enjoyed buying from you initiallyand ask for them to purchase again. When you help a customer relivetheir initial experience through pictures and videos, it compels them towant to experience it again. 21. Help businesses overcome lowcustomer loyalty Develop customer reward programs. Offering promotions that are only available to previous customers can helpgrow and nurture loyalty and get those folks back in your door. You canoffer this via direct mail postcards, letters and phone calls, and manyonline channels. 22. Help businesses overcome lowcustomer loyalty Stand behind your business. Offering guarantees on your products and services forces you to alwaysstrive to provide the most value and the best service. The best way tocapture a customer for life is to offer a refund when needed. Productguarantees should be at the forefront of customer supportprograms. Offering quality customer service and support goes directlywith this. 23. Common Merchant Related Questions Have your merchant materials always ready to give away. Business cards, coozies, pamphlets, mission statement, guerilla marketing, etc. Current percentages being charged to the merchants are often times hurting the merchants. BE flexible. Strive to please your merchants. Investigate local laws and standard local rates to find out typical pay scale & / or commission for sales reps. Assemble Your "Street Teams and have them hit the ground running. 24. Once you are in the door Get Contracts signed. Negotiate price points. Typically, businesses offer 50%-90% off a product or service on a daily deal. Please get creative. Coupon redemption.Have merchant print out voucher numbers and empower employees to mark coupons as redeemed either online or just physical paper. Merchant follow up. Help merchant come up with a great plan to squeeze visitors email addresses and work up a great follow up plan to get them back in the door. (2nd tier potential) Request deliverables.High quality picture(s) of product or service, original price points, and fine details that will help you formulate the best copy for the merchant. 25. Strategic Partners Find 3 strategic partners who have a list built up of your target market. Search for folks successfully using an optin form with your keywordcredentials (search engines, LinkedIn, Facebook, Forums) You can also potentially work out blast or advertising arrangement withmerchants on your potential partner list. Looking for an email blast / blog post / advertising arrangement withthem. Affiliate percentage / future ad space / future email blast / what can youdo for them in exchange? 26. Strategic Partnerships The possibilities are endless 27. Search Engine Optimization & Traffic Guest contributing to high trafficked blogs. Use Virtual Assistants for lead generation, link-building, and mundane tasks that waste your time. Use the HC Traffic Pro software and regularlysyndicate high quality content & media across theweb. Issue relevant and important press releases everycouple of weeks. Contact news sources. 28. If you are not yet a Daily Deal Builderclient, we invite you to join us andlaunch a daily deal site by visiting:dailydealbuilder.com/go Thank you, Marc Horne & Tyler Horne support@hcdesk.com | 800-794-7192