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Cut-Sheet Inkjet Digital Printing Challenges the Color Toner Market

David Murphy

Vice President of Marketing

RISO, Inc.

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Let’s talk about…

1. Overview of ElectroPhotographic (EP) & Inkjet (IJ) Techniques

2. Market trends

3. Current available options for digital color

4. Piezo Drop-on-Demand features and benefits

5. Compelling arguments for HC’s inkjet over toner-based systems

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Types of Imaging Processes for Plain Paper

Plain Paper Imaging Types

Electro Photography (EP)

(Xerographic: dry or liquid toner)

Inkjet (IJ)

Continuous Flow(for industrial printing)

Drop-On-Demand

PiezoElectric Thermal (Bubble)

Oil-Based Pigment Ink

Water-Based Pigment Ink

EP Compared to Various Types of IJ

The focus here is sheet-fed, full-color, for mid-range production

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Trends in Print Applications

• offset pages digital• long run-length very short run-length• black & white full-color • static data variable data• transactional transpromotional

Versatility

Added Document

Value

Clearly, the journey toward increased versatility and document valueis made possible only through digital printing technology

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Trends in Print Equipment Purchases

2006-2011 MFP Industry Forecast

Growth Rate (CAGR)

Monochrome MFPs 70-89 ppm -3.3%

Color MFPs 41-59 ppm 44.4%

Color MFPs 60+ ppm 230.3%

So if the attributes of growth are

Digital, Color, and Speed,

what are the customer’s choices?

Source: InfoTrends: US Copier Market Service & Supplies Forecast 2006-2011 (Aug 07)

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What Choices Does the Customer Have?

Suppose a buyer wanted to acquire a new digital printing

device with the capabilities for…• full color?• very high print speed (say 85+ ppm)?• reliably handling high monthly volume (say 400,000+ pages)?

Suppose he wanted laser toner quality?

Suppose he wanted to spend less than $150,000?

How many options does the customer have?

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Choices for Color MFPs(EP Only)

MFR 41-49 ppm 50-59 ppm 60-69 ppm 70-79 ppm 80-89 ppmColor imageRUNNER C4580 Color imageRUNNER C5180

Color imageRUNNER C4080 Color imageRUNNER C5185 imagePRESS C7000VP

Aficio MP C4500 Aficio 3260C

Aficio 3245C Aficio Color 5560

bizhub C451 bizhub PRO C5500 bizhub PRO C6500

bizhub C550 bizhub C650

Lexmark InfoPrint Color 1769 MFP

MX-4501N MX-5500N MX-6201N MX-7000N

MX-6200N

Oce CS620

e-STUDIO4500c

e-STUDIO5500c

DocuColor 5000 DocuColor 250 DocuColor 260 DocuColor 8000

DocuColor 252 WorkCentre 7675

WorkCentre 7655 DocuColor 7000

WorkCentre 7665

Average SRP Average SRP Average SRP Average SRP Average SRP

$17,745 $24,804 $33,887 $117,557 $300,000

Sharp

Xerox

Toshiba

Canon

Ricoh

Konica - Minolta

With higher speeds, hardware costs increase, choices decreaseSource: BLI

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Choices for Color Production Devices (EP & IJ)

• Duty Cycle: 1 million + – EP (toner-based)

• HP Indigo press 3500,5500, w3250• Kodak NexPress 2100,2500, S3000• Océ VarioStream 9240• Xeikon 4000, 5000plus, and 6000• Xerox iGen3 90 and 110

– Inkjet• Agfa :Dotrix TransColor• InfoPrint Solutions Company

InfoPrint 5000• Kodak Versamark VT3000, VX5000• Screen Truepress Jet 520

• Duty Cycle: 100,000 – 999,999 – EP (toner-based) copier/printers

• IKON CPP 650 • Konica Minolta bizhub PRO C6500• Xerox DocuColor 260

– EP (toner-based) printers• Canon imagePRESS C7000VP• Kodak NexPress M700• Xerox DocuColor 6060, 7000,8000

– Inkjet• RISO HC5500• HP CM8060, CM8050 (Edgeline)

Unique value proposition: Lower equipment cost with reasonably high color speeds and duty cycles

Source: InfoTrends

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Choices for 65+ppm Color Production Devices (EP & IJ)

Company Product name List price Price includesSpeed

(simplex A4)

Konica Minolta bizhub PRO C6500 $71,500A Fiery color server and a stapler stacker

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HP HP Indigo 5500 $415,000The print engine, three input trays, one paper output, and a free year of service

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Canon imagePRESS C7000VP $287,100Print engine, POD Deck feed unit, Stacker, Saddle Finisher, and imagePRESS Server A3000

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Xerox DocuColor 8000 $300,000Print engine and choice of Creo, EFI, and Xerox server (server amounts to about $75,000 of total list price)

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Kodak NexPress 2500 $540,000Four-color unit including front end (fifth color would add about $70,000)

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Xerox iGen3 110 $580,000Print engine and choice of Creo, EFI, and Xerox server

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RISO HC5500 $48,000Print engine and PS7R-9000 Adobe PostScript RIP

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Punch Graphix Xeikon 6000 $775,000Bundle with unwinder, stacker, X-80 front end, and starter kit

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Screen Truepress Jet 520More than $1

millionDuplex configuration 862

Kodak Versamark VT3000 250 $2,475,000 2-up 4/4 system (250 feet per minute) 1000+

Source: InfoTrends

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60+ ppm Digital Process Color Technology

Very HighVolume

Production

High VolumeProduction

Mid-VolumeProduction

Light Production

Source: InfoTrends “Choosing a Digital

Production Color Device”

July 2007

IJ

IJ IJ IJ IJ

IJ

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A Closer Look at RISO’s High-Speed Color Piezo IJ System

Plain Paper Imaging Types

Electro Photography (EP)

(Xerographic: dry or liquid toner)

Inkjet (IJ)

Continuous Flow(for industrial printing)

Drop-On-Demand

PiezoElectric Thermal (Bubble)

Oil-Based Pigment Ink

Water-Based Pigment InkHC5500

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Drop-on-Demand Inkjet

• Oil-based pigment type Ink Unlike oil-based ink, water-based inks tend to:

dry out in the cartridge and clog inkjet heads smear or run when the document gets wet

Greater consistency and durability More compatible with high-volume heavy-duty inkjet heads

• Drop-on-Demand Piezo – Stationary heads – Robust construction for high volume production – Fast paper feed

Uses a small amount pressure to displace ink from head System software directs heads to apply 0 to 7 drops of ink per dot – only where needed Most other inkjet printers use thermal process that is slower and less durable

– Has higher control of dot drop placement over thermal ink jet– Long head life = high duty cycles

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Gradation ControlGradation Control

ElectroPhotographic Devices

Drop on Demand, controlled by ComColor profile

8 steps of gradations: 0 to 7drops No gradation: 0 (None) or 1 (Full)

HC: 1drop=6pl (pico litter)

Dot is either applied or notGradation

RISO HC5500, IJ

Ink drops1dpi

1pl (pico liter) = 0.000000000001 litter

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Print Speed (The Word’s Fastest…)

• Fastest overall– Kodak Versamark: 500 feet per minute

• Fastest cut-sheet– RISO HC5500: 120 pages per minute

Source: InfoTrends “Choosing a Digital Production Color Device”

July 2007

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The RISO HC5500 - Value Proposition

• Compared to toner-based workgroup printers– High speed – Low operating cost– Reliability – Durability – Versatility – Efficient handling of VDP applications– Low power consumption

• Compared to toner-based production printers– Relatively low hardware acquisition cost– Small footprint– Simple, intuitive operation; no skilled operator required

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The RISO HC5500 – Applications

• Best fit: higher volume environments where productivity, reliability, and low operating costs outweigh the need for ultra-high print quality – Transactional &

transpromotional printing– Direct mail– Traditional static &variable data

reprographic applications

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Competitive Differentiation in Your Print Operation

“The RISO HC has the potential to open up an entirely new low-cost color printing business

model for the print-for-pay marketplace.”