Customers don‘t know what they want!

14.05.2012 (Mo.)

„A lot of times, people don't know what they want until you

show it to them.“

Steve Jobsh!p://en.wikiquote.org/wiki/Steve_Jobs

14.05.2012 (Mo.)

„Customers don’t know what they want. It’s very hard to

envision the solution you want without actually seeing it.“

Marty Caganh!p://www.svpg.com/market-research-capabilities-and-limitations/

14.05.2012 (Mo.)

„"e critical failing of user interviews is that you’re asking people to either remember past use or speculate on future use

of a system.“

Jakob Nielsen"the guru of Web page usability" (The New York Times). h!p://www.useit.com/alertbox/interviews.html

14.05.2012 (Mo.)

„["e assumption that a] reasonably well-de#ned set of requirements exists, if we only

take the time to understand them, is wrong.“

Dean LeffingwellBuch „Scaling So%ware Agility“, Seite 17-27

14.05.2012 (Mo.)

„Customers don’t know what’s possible. Most have no idea

about the enabling technologies involved.“

Marty Caganh!p://www.svpg.com/market-research-capabilities-and-limitations/

14.05.2012 (Mo.)

„You can't just ask customers what they want and then try to

give that to them. By the time you get it built,

they'll want something new.“

Steve Jobsh!p://en.wikiquote.org/wiki/Steve_Jobs

14.05.2012 (Mo.)

While surprising to some, the study con#rmed what many had long suspected: companies regularly build features that their customers seldom or never use, and most of the value of the so%ware comes from a really small subset of features.“

and so it goes: „80% of so%ware features are never used.“

Quelle: XP2002, Jim Johnson, Standish group chairman.h!p://pragprog.com/magazines/2011-02/way-of-the-agile-warrior

14.05.2012 (Mo.)

Want more?

UX Myth #21: people can tell you what they want.

13 weitere Beispiele.h!p://uxmyths.com/post/746610684/myth-21-people-can-tell-you-what-they-want

14.05.2012 (Mo.)