the importance of

to eCommerceREVIEWS & RATINGSREVIEWS & RATINGS

per productcan mean

50+reviews

4.6%increase inconversion

rates

74%increase in

productconversion

when customer

reviews aredisplayed

18%increase insales when

reviewsare displayed

Having “rich snippets” like star ratings under products

can mean a

10% to 20%increase in click-through rates

HOW DO THEY AFFECT CONVERSION RATES?

HOW ARE THEY IMPORTANT?

2

Behind search, ratings & reviews are the second most important

site feature

Having both positive and negative reviews is the most

effective. A customer is more inclined to trust the reviews

when they see a balance of reviews.

increase incustomerloyalty

18% 21% higherpurchasesatisfaction

RATINGS& REVIEWSPROVIDE:

97%believe online reviews

are accurate

70%consult reviews/ratings before purchasing, and believe they are now

essential fore-commerce sites

71%agree that consumer

reviews make them more comfortable with their

purchase

63%are more likely to make

a purchase from asite which has user

reviews

HOW DO THEY AFFECT CUSTOMERS?

78%say consumer

recommendations are the most credible form

of advertising

Consumer reviews are significantly more trusted

than descriptions that come from manufacturersNEARLY 12X MORE

WHY SHOULD REVIEWS BE USED?

78% of reviews areoverwhelmingly positive

68% of consumers trustreviews more when they see good and bad scores

www.nextopia.com

Sources: http://www.peopleclaim.com/#the-review-of-reviewshttps://econsultancy.com/blog/9366-ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them#i.98kule14kxedhthttp://socialmediatoday.com/sector45/1433331/why-online-reviews-matterhttp://blog.getresponse.com/increase-engagement-using-ratings-reviews-infographic.html

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