Customer Insights In a Connected World

Sudha Jamthe

Mobile Product Analytics @eBay

Dec 3rd 2013

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WE ARE CONNECTED IN MULTIPLE DIMENSIONS

ALWAYS ON

MULTISCREEN

MULTICHANNEL

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PRESENTATION TITLE GOES HERE 3

Thanks to @Briansolis

• Customer Identity• Customer Intent• Customer Intelligence

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A CONNECTED CUSTOMER WORLD OFFERS

… challenges & opportunities

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ALWAYS ON - MULTI CHANNEL ACQUISITION & ATTRIBUTION

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MULITSCREEN – PATHING SHOWS DEVICE HOPPING

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Source: Google IPSOS study from Greg Sterling’s blog

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MULTISCREEN BEHAVIOR – DEVICE DOMINATION

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45 55 65 75 85 95 1050

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20

30

40

50

60

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80

90

100

device dominance

ios

android

windows

mac_os_x

% of sessions on dominant device

p

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MULTISCREEN BEHAVIOR - DELIBERATION

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WHAT ARE YOU GOING TO DO WITH THIS DATA?

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QUESTIONS?

@sujamthehttp://slideshare.net/

sujamthe@SUJAMTHE