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Self-service tools empowers business users to rapidly gather, analyze and visualize data from broad, diverse data sources. Analyzing these sources provides new answers and new business opportunities for those smart enough to answer the new questions. Free your IT staff from the need to respond to routine report requests. Business users can now rely on the rapid delivery of advanced self-service BI and data visualization capabilities to solve complex problems and capitalize on new opportunities. From these slides, you will learn: -Customer examples and return on investment from self-service big data analytics -How business analysts can take advantage of Machine Learning -Best practices in self-service big data analytics
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Easier, Faster, Smarter
© 2013 Datameer, Inc. All rights reserved.
View Recording !!!
You can view the recording of this webinar at:!!
http://info.datameer.com/Online-Slideshare-Customer-Case-Studies-Big-Data-Analytics.html!
© 2013 Datameer, Inc. All rights reserved.
Big Data Analytics Use Case Profile!
Multiple Data Sources
Structured and Unstructured Data
Large Datasets
Self Service
© 2013 Datameer, Inc. All rights reserved.
Business Use Cases!
Customer Analytics
Fraud and Compliance
Operational Analytics
EDW Optimization
© 2013 Datameer, Inc. All rights reserved.
EDW Optimization
Business Use Cases!
Customer Analytics
Fraud and Compliance
Operational Analytics
© 2013 Datameer, Inc. All rights reserved.
Legacy Modernization!
Traditional EDW!
Time to Build!
Cost Per !100TB!
Salaries Required!
Time to Insights!
Datameer on Hadoop!
Time to Build!
3mo!
Cost Per 100TB!
$400k! $133k!
Salaries Required!
2d!
Time to Insights!
18mo! $1M! 12 wk!$1M+!
© 2013 Datameer, Inc. All rights reserved.
Customer Analytics
Business Use Cases!
Fraud and Compliance
Operational Analytics
EDW Optimization
© 2013 Datameer, Inc. All rights reserved.
Reduce Customer Acquisition Costs
Customer acquisition costs 30%
Estimated $1.65M in savings é ê
© 2013 Datameer, Inc. All rights reserved.
Optimize Funnel Conversion!Customer Conversion
Increased by 60% é Revenue Increased
by $20M é
© 2013 Datameer, Inc. All rights reserved.
Behavioral Analytics!Increased
revenue by 2x Reduced IT
costs by 50% ê é
© 2013 Datameer, Inc. All rights reserved.
Optimize Ad Impressions!
Impression
Activity
Click
Reduce ad impression costs $1M ê
© 2013 Datameer, Inc. All rights reserved.
Business Use Cases!
Fraud and Compliance
Operational Analytics
EDW Optimization
Customer Analytics
© 2013 Datameer, Inc. All rights reserved.
Identifying Potential Fraud!
? ? ? ?
ê $2B Credit Card Fraud
© 2013 Datameer, Inc. All rights reserved.
Compliance and Risk Analysis!Reduced analysis time of over 300 attributes ê
© 2013 Datameer, Inc. All rights reserved.
Business Use Cases!
Fraud and Compliance
Operational Analytics
EDW Optimization
Customer Analytics
Operational Analytics
Fraud and Compliance
© 2013 Datameer, Inc. All rights reserved.
Predictive Support!
0
50
100
150
200
250
300
350
400
450
Aver
age
Life
time
(Day
s)
Network Data
Unstructured Logs
111001 110010 01101001 01100100 10011101 01101110
Accurate Forecasting
Sales
Id’d Product Issues
Development
Component Planning
Services
Logs
é Proactive Customer Support
© 2013 Datameer, Inc. All rights reserved.
Network Optimization!$1M / hour
in peak holiday times Reduced network failure by 30%, IT costs by 60% é ê
© 2013 Datameer, Inc. All rights reserved.
Threat Prediction!Avoid $5.5 M
in data breach costs Predict security threats
within hours instead of weeks é ê
© 2013 Datameer, Inc. All rights reserved.
Optimizing Network Capacity!
$150M in Savings in Capital Expenditures ê
@Datameer!
