Being a CuratorHumanrithms vs. Algorithms, Part 2

“To learn, read. To know, write. To master,

teach”

The Art of Curation

• Class + workshop

• Three classes:

• Being a curator

• Humanrithms vs. Algorithms

• Tools

Today

• Humanrithms vs. Algorithms: leveraging algorithms to make your topics even better

• Workshop to follow up on Scoop.it topics

Some Examples

FailCon

FailCon

FailCon

FailCon

Boutiika

Tripping

Humanize

“The new model is 'inspire, connect' rather than 'write, read'.

This is important to brands because they want to be in

passionate environments. Their challenge, however, is how best to

integrate within this space."”Troy Young

President of SAY Media

Publish Relevant Content

Empowered by Context

Engaged Audience

Connect with your Empowered Consumer

Just Do It: Create Stories

An Example from Gillette (2010)

Humanrithm vs. Algorithm

Humanrithm vs. Algorithm

Don’t be a Utility

Be Loved

Social vs. Interest Graph

Social vs. Interest Graph

Study Gives Insight Into Content Discovery Trends Across the Web’s Leading Publishers - The Outbrain Blog

Next week

• Integrating curation tools into your existing social network communication

• Other curation platforms

• Workshop to follow up on Scoop.it topics

Workshop