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Originally presented at NJ Startups Inaugural Event on January 23rd, 2014. Tom went over Next Jump's complete focus on culture and the implications this had for their company. Tom talked about recruitment, onboarding and how they brought what was once a 40% turnover rate to 0%, people no longer leave the company.
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“Everyone has a plan until they get punched in the
face.” – Mike T
CULTURE IS THE STRATEGY
business is building better people
January 23, 2013
[email protected]@Thom_Fuller
3
HUMAN CAPITAL ECONOMY your enterprise needs to make people better
AGRICULTURE ECONOMY MANUFACTURING ECONOMYPeople are another form of machine
Capital & infrastructure focus
HUMAN CAPITAL ECONOMYPeople focus
CONFORMITYAll people to be the sameTreat people like machines
DIVERSITYDiversity of thought
In knowledge biz, conformity is death
4
WHAT WE STAND FOR
To do the LITTLE THINGS that allow others to do the GREAT THINGS they are MEANT TO DO
BETTERme + you = us
+ = BETTER me BETTER you BETTER us
5
EVERYTHING STARTS WITH YOUR CULTURE human capital engineering (HCE)
Hiring Environment 1 2 3 Firing
6
OUR STORYTODAY20061994 20021997
NxJ Founded: College Coupon Books
Corporate + Internet
2008 2011
Survived Dot Com Bust: 4 NxJumpers
HIRING ENGINEERSNxJ becomes top destination for engineers
FIRING2010 Turnover skyrockets to 40% as recruiters poach…Engineers are offered 2-3x salary increase within 1 yr of employment at NxJ
ENVIRONMENT2012 Turnover drops to 0% in weeksRevenue Growth Accelerates…5 years 25% CAGR to 60% YoY
ENVIRONMENTHow do we grow even faster:Help people stop making the same mistakes[Character Imbalance]
+ =
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HIRING1. College Recruiting2. Lateral Hiring
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HIRING ENGINEERS: NxJ Tech Recruiting Stats
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COLLEGE RECRUITING many candidates at once, relevant at a later stage
Boston Super Saturday Event ScheduleTime Full-Time Engineer Schedule Intern Engineer Schedule
9:45 – 10:00 am Check-In / Breakfast (Reception & Fenway)
10:00 – 10:25 am Super Saturday Kick Off (Fenway)
10:25 – 11:10 am Engineering Skills Test (Assigned Candidate Areas)
11:15 – 12:15 pm Speaker Series 1 – Work Hard (Fenway)
12:25 – 1:25 pm Code Exercise (Assigned Candidate Areas)
1:25 – 2:10 pm Career Fair + Lunch (Reception Area)
2:15 – 2:45 pm Interview 1 (Assigned Candidate Areas) Speaker Series 2 – Play Hard (Fenway)
2:45- 3:15 pm Interview 2 (Assigned Candidate Areas) Break (Fenway)
3:15 – 3:45 pm Speaker Series 2 – Play Hard (Fenway) Interview 1 (Assigned Candidate Areas)
3:45 – 4:15 pm Break (Fenway) Interview 2 (Assigned Candidate Areas)
4:15 – 5:30 pm Team Challenge Kickoff & Exercise (Fenway, Assigned Areas)
5:30 – 6:00 pm Team Presentations (Assigned Areas)
6:00 – 6:30 pm Break (Fenway)
6:30 - 7:00 pm CEO Reception (Fenway)
10
HIRING: BIGGEST MISTAKE, TOP LESSON LEARNED
LEAN = SUCCESS, FAT = FAILURE Startups w/ no resources achieve amazing things Then w/ capital + lots of resources almost always fails
LATERAL HIRING IS LIKE DATING Same person interviews date 1, date 2, date 3 (advance only if) Trust is most important: buy used car, leave your family with? Human beings are the best judge of trust
11
FIRING
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FIRING many mistakes made…leading to scathing criticism
Toxic, toxic environment. Backstabbing individuals that are not doing their
own jobs.
Worst place to work. Should be called next Lie.
Wouldn’t wish this place on my worst enemy.
If you want to grow & learn, go elsewhere.
Save yourself, DO NOT be the Next to Jump
Extremely long hours – the reason Next Jump has
trainer & food on premises is because they
don’t expect you to go home.
13
FIRING: BIGGEST MISTAKE, TOP LESSON LEARNED
EX-EMPLOYEE = #1 ADVERTISEMENT Existing employees are biased Anyone else doesn’t really know the company The ex-employee has been on the inside How you fire is a representation of how you treat people
TIMING: <3 MTHS, 3-6 MTHS People leaving within 3 months = min disruption in the org However biggest problems in people show up at 3-6 months Any decision after 6 months = significant pain firing + lingering pain
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ENVIRONMENT
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ENVIRONMENT: 2 influencers helped us…
Jim Loehr (Coach to world-class tennis, golf, NFL, NBA, Olympic athletes, top CEOs, FBI SWAT, any elite performer)
Growth mindset: People can endlessly upgrade themselves. Requires deliberate practice.
Simon Sinek (all-time top TEDTalk, author of best seller, keynote speaker)
Humans exist to service other humans – the “universal why”
BETTER me
BETTER you
+ =
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“I will want to win. But the result of the race will not motivate me. I can honestly say that I am motivated by improvement, not results. That’s a core principle.” Mikaela Shiffrin
EVERYTHING IS PRACTICE FOR GETTING BETTER BETTER me
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AT THE END OF YOUR LIFE…WHAT IS SUCCESS?
EXTRINSIC MARKERS OF SUCCESSmore stuff
INTRINSIC MARKERS OF SUCCESStrue wealth
R.I.P.[YOUR NAME]
Built billion $ company Made millions personally
Owns 3 houses Owns 6 cars More stuff…
R.I.P.[YOUR NAME]
HELPING OTHERS..
BETTER you
I DO IT FOR MYSELF… I train harderI take feedback differentlyI work hard to be my best self
…So that I can take care of others
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MINDSET THAT WINS & SUSTAINS … BETTER me BETTER you+
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HOW WILL THIS FAIL?
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#1 ISSUE: JUDGMENT (MORE THAN SKILLS)
People need to trust your judgmentThen its no longer about hours
2 hours of your time will be worth more than
40 hours of someone with poor judgment
* We turned the entire company culture into training ground for leadership
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Mentorship: Talking Partners• Start daily• Becomes “co-working”• Best coaches help people find their “blind
spot” (their repeated error)
Situational Workshops• Weekly: problems + what they tried• Train decision making vs “give solutions”• Counters the “bull horn” effect
TWO PROGRAMS THAT WORKED …
❶
❷
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LEADERSHIP DEVELOPMENT the next big growth opportunity
Jim Loehr (Coach to world-class tennis, golf, NFL, NBA, Olympic athletes, top CEOs, FBI SWAT, any elite performer)
Character is a muscle.It can be exercised and strengthened.
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OUR RESULTS THUS FAR…
REVENUE25% CAGR over last 5 years to 103% YoY
Still accelerating…
LEADERSHIP AWARD2013 Winner
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WHERE WE’RE EXPERIMENTING
DO THE JOB BEFORE YOU START
ANYONE CAN BECOME A MARINE
Test during interview process: Growth mindset [better me] - fixed or growth mindset Helping others [better you] - teaching/ giving motivates more learning
No matter who you hire, the environment is designed so anyone can succeed But not everyone will succeed, some will opt-out
NO FIRING POLICY
ALUMNI PROGRAMS
Except for moral, ethical and criminal Security - removed fear of failure Development took off: Tough Love Programs
Boomerang - open-ended job offer to return anytime Benefits and perks for having been part of our family
HIRING
FIRING
INVEST IN YOUR TEAM AS MUCH AS IN YOUR PRODUCT FROM DAY 1
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• It’s a shared dream• It’s about the journey: concentrate on the steps to success
CLOSING THOUGHT
@Thom_FullerContact me:
I will gladly do what I can, to help you achieve the GREAT things you were meant to do